Nowadays, we have entered the era of mobile Internet. The popularity of takeaway and the rise of the e-commerce industry are the general trend. Times are changing, society is developing, takeaway and e-commerce have become an indispensable part of young people's lives. But with the boom in these industries, the real economy has a much worse problem than before.
As a result, there have been some voices calling for the cancellation of the takeaway and e-commerce economy, after all, the real economy is more concerned by the elderly. But is it really possible to restore market prosperity by doing so? So do you agree with this approach?
First, the popularity of e-commerce
Nowadays, the vast majority of people, especially contemporary young people, are increasingly fond of buying goods in online stores. Online purchases can not only choose their favorite goods without leaving home, but also have a wide range of choices and reference types. Compared with running a broken leg and going door to door to search for your favorite products, the 3D physical display on the Internet can also meet people's "naked eye detection" of goods.
With the rise of the e-commerce industry, physical stores will be eliminated if they do not keep pace with the times. As of December 2021, the number of online shopping users in the mainland has reached 840 million, which is enough to show that --- e-commerce has penetrated into all aspects of people's lives. Obviously, the retail sales of e-commerce are naturally very high, reaching 3.01 trillion yuan in the first quarter of 2022 alone.
The advantages of e-commerce are becoming increasingly prominent, such as the wide variety of new products, and consumers can shop in stores across the country and even the world. And in order to better attract customers, the design of the product, the price and other aspects have been greatly improved
Under the increasingly perfect and powerful logistics system of the mainland, consumers can not only quickly reach their destinations for goods purchased online, but also usually the objects are safe and undamaged. Therefore, more and more people are beginning to learn online shopping and love to shop online.
Second, the convenience brought by takeaway
Young people in the 21st century can be said to be inseparable from the takeaway project, and many people spend three meals a day on takeaway. According to relevant data, in 2021, the number of mainland catering consumers ordering takeaways per week is about 5-8 times and 9-12 times, accounting for 37.2% and 25.1% respectively.
According to statistics, the scale of mainland takeaway users in today's society is very large. As of 2021, it has reached 544 million people, and last year, the per capita expenditure of online takeaway also accounted for 21.4% of the participating consumption. So why do more and more people like to order takeout? Mainly because you don't have to buy your own vegetables, wash vegetables, cook.
For most people, especially office workers, whether it's cooking for themselves or going out to eat, it's a nuisance for them. Who wants to do such a troublesome thing after a long day of exhaustion? If you order takeaway, not only the taste is diverse, but also saves a lot of trouble, no need to wash dishes and choose dishes, etc., you can directly throw away the packaging box after eating.
And because today's young people are basically not very good at cooking, more and more young people prefer to order takeaway. Over time, naturally a habit has been formed, after all, delicious and convenient things, why not enjoy it?
Third, the enlightenment to the real economy
With the rise of takeaway and e-commerce, physical stores should keep pace with the times in order to be invincible. The business model of physical stores and online stores is more in line with the psychological needs of customers. Because there is still a large part of the customer group like physical stores, for them, they can see the physical object, feel its texture, and obtain a sense of satisfaction and security that online shopping cannot give.
The advantage of e-commerce lies in efficiency, and the advantage of physical stores lies in high-quality service. Both have their own advantages, so the practice of sacrificing one industry to preserve and complete another should not be practiced. No matter which industry rises, it will drive the development of the mainland's national economy.
Because the rise of the emerging industry of e-commerce has also solved the employment problem of some people. However, the operation of physical stores gradually became depressed, which led to the unemployment of some people. Therefore, giving full play to the respective strengths of e-commerce and physical stores is the right direction for development.
In recent years, due to the epidemic situation, the disadvantages of physical stores have become prominent, and those who cannot keep up with the pace of the times will inevitably be eliminated. High rent, dismal income, the development of e-commerce, innovation of new models of enterprise development, keep up with the trend is the wise choice.
summary
The existence of takeaway and e-commerce is due to a large number of social needs. If you cancel takeaway and e-commerce, how many people will lose their jobs? How many young people will be inconvenienced? Of course, these emerging industries do have a variety of problems, and we should call on the relevant departments to increase the supervision of such industries.
For the takeaway industry, we should pay close attention to food quality so that the public can eat at ease. Strengthen the education and training of personnel in the catering industry and recognize their importance to good health. For e-commerce, it is also a strict grasp of product quality, so that the public can buy real conscience goods.
Market prosperity should be diversified, not eliminating one side to achieve the other. So what do you think about the real economy and the two economic methods of takeaway and e-commerce?