— My heart has been taken away by the snowball battle, and there may be no more sorrow and joy in this life.
— Did you know that "Chainsaw Man" has a new co-brand?
— Yay!
Friends who like ACG culture should have heard the names "Chainsaw Man" and "Vine Tree" in recent years.
Known for its violent aesthetics and cult film visual sense, and has repeatedly appeared on various comic charts, "Chainsaw Man" has become a new generation of popular works with the psychotic unfolding of "if you can guess the plot, it is recommended to seek medical treatment in time".
Riding on this wave of enthusiasm, Japanese jewelry brand TASAKI recently announced a joint cooperation with "Chainsaw Man"!
The co-branded series, titled "DANGER", captures elements from the protagonists of Denji, Pochita, and Pawa as inspiration.
A number of offline physical stores have also begun to "tour the flash mob".
The contrasting design, which represents plasma and explosion, has swept through every corner of the store, colliding with a new sense of fashion.
The pure black set, often used as jewelry displays, meets pearl jewelry with jagged teeth, showing a mysterious wild atmosphere.
Let many people realize for the first time: it turns out that jewelry can also be so fashionable!
Why does everyone love to co-brand with anime?
Although the effect is very good, everyone still can't figure out: with nearly 70 years of history, has always been known for its high-end and elegant, how did tasaki first think of working with a young manga full of blood and fighting, and the tone is very different?
Quite simply, market-driven.
Perhaps everyone has not noticed that the second dimension, which was once called "niche" and "subculture", has gradually become a new consumer trend.
According to statistics, as of 2019, the current pan-quadratic user group in the mainland has exceeded 400 million people, which is equivalent to 1 in 4 people paying for kryptonite for animation games and peripheral products.
According to the "China Generation Z Handmade Consumption Trend Research Report", by 2020, the scale of China's Generation Z handmade market has reached 3.66 billion yuan, and it is expected to reach 9.1 billion yuan in 2023.
And this is just a handmade market.
This is true on the mainland, not to mention In Japan, where the animation industry is more developed.
Not only is the base huge, but there is no shortage of people in this group who spend thousands of dollars for hobbies.
There is a terrier circulating in the circle of the second dimension for many years: 20 yuan a white T shirt will be too expensive for everyone, and the official authorization even if it is only a T shirt printed with anime characters is 200 yuan A piece of everyone rushes to "recharge the faith".
Of course, this is just an exaggerated spit.
Even if you like it again, the joint cooperation of design without care, aesthetics can not keep up, and only wants to rely on IP circle money will eventually fall into the cold end.
Today, Plaything Jun recommends 6 brands that are really doing the surrounding areas with your heart, and take you to say goodbye to the big Logo T shirt!
From head to toe, all arranged
CA4LA | cap class
CA4LA is a brand that specializes in hat accessories, and they prefer to make "the best hat for everyone" than to pursue the "best hat".
This, of course, also includes enthusiasts of various IP.
The IP they cooperate with is mainly based on Japanese anime and games, including our familiar: Pokémon, Cherry Pills, Doraemon, Ghost in the Shell and so on.
Recently, they co-branded the manga animation double blossom "SPYx Family Spy Family".
From the appearance of the hat, you can see the mind of CA4LA, restoring the hat worn by the two protagonists, "Daddy" Dusk and "Daughter" Ania, when they perform their tasks and go to school. (Don't ask me why I don't have a "mother" Princess of Thorns, my wife rarely wears a hat!) ）
The details are even more touching.
The lining is printed with the names of Loid Forger and Anya Forger respectively, considering that the ana model prototype is a school hat, and the "Eden Academy" logo has been added.
He also quietly lit a star for Ania.
Wearing it every day is Starlight Ania.
KYOTO ALAMONO | ties and accessories
If it is said that it is already shameful to wear two-dimensional casual clothes to go out on weekdays, then it is even more frightening to wear a two-dimensional peripheral on formal occasions, right?
Don't worry, KYOTO ALAMONO is ready for you!
Kyoto ALAMONO, which takes "you who want to support your efforts all the time" as its brand philosophy, has designed a series of co-branded business accessories such as ties, cufflinks, belts, and socks, hoping that everyone can also have their favorite characters when they work hard.
Take their main tie, for example:
The front is often a character representation and totem, low-key but not sloppy.
Favorite characters are hidden behind you, standing close together with you, moving forward side by side.
Playing with the terrier means is a must!
Mario climbs the front, gradually leading up to the finish flag on the back, giving you the encouragement of 1UP every day.
The "Spell Return" Seven Seas Jianren model is to reduce the "Ten Stroke Spells" symbolizing seven or three points into a dotted line, and it is also fashionable to be mature. Wearing it will definitely be like the "strongest worker" and say goodbye to overtime.
U-TREASURE | jewelry
No kidding, I was shocked when I clicked on the official website of U-TREASURE, because there are too many series of joint names, and they actually arranged all their joint names from "あ" to "わ" line.
At first glance, it is a joint brand!
Similar to KYOTO ALAMONO, U-TREASURE specializes in co-branding. Adhering to the concept of "your feelings will become treasures", we will make the IP and roles that everyone likes into products that the public will find good.
Therefore, in terms of design, we must not be too much, and we must inject ingenuity from the details.
For example, the sparkle of the crystal shoes in "Cinderella" is transformed into a silver necklace. With the plot of "I must go home before 12 o'clock" as the design idea, I freeze the time in this dreamy moment.
For example, two different colors of metal are used to form the moon guarded by the moon hare in Sailor Moon, and then the guardian stars of each of the 5 sailor warriors are engraved on the inside.
Another example is the texture of the body of the "EVA" primary machine, engraved on the ring, and the inside is matched with a purple crystal to symbolize the plug of the first machine.
Grace Gift | shoe bag
Grace Gift is a brand that focuses on women's shoes and bags in Taiwan, with a casual and retro style.
Although the two-dimensional periphery is not their main direction, the concept and design do not lose many co-branded households.
Like the joint name of "Harry Potter", many brands will think of using the representative colors of the four branches and the emblem of the hospital as design elements.
What about Grace Gift? Four types of shoes were designed for each of the four colleges.
Even Ravenclaw and Hufflepuff, who collided with the "Oxford Shoes", they also incorporated the respective characteristics of the two colleges -
The square-toed shoes represent the "Eagle House" Ravenclaw, which pursues wisdom;
The loyal, honest, and more inclusive Hufflepuff hufflepuff chose a rounded shape.
Look at other IP co-names, and Disney's "Alice in Wonderland" cooperation, chose to restore Alice's shoes, and then with playing card elements as embellishment.
Pair it with the same series of rattan totes for a dreamy summer picnic.
When it came to the lively Pixar special scene, it switched to a casual style with a clearer style and color matching.
Full of fun!
Mu Gaodi | camping equipment
What camper can refuse Camping With Sway? Not to mention the co-branded camping gear for "Swaying Camping"!
Professional outdoor equipment brand Mu Gaodi, in fact, has had a joint experience with Line Friends before, turning classic characters such as Brown Bear, Kenny Rabbit, and Sally Chicken into camping equipment such as tents, canopy, moon chairs, sleeping bags and so on.
But the recent collaboration with "Swaying Camping", that is called a "door to door"!
Because "Swaying Camping△" itself adopts a lot of outdoor, natural style color matching and elements in terms of vision, so when the two are combined, it can be said that it is a strong combination.
For example, the color matching of the moon chair and the sleeping bag comes from the classic color scheme derived from the logo.
The sky-blue striped shawl is clearly inspired by Shima's scarf.
Of course! It is also indispensable to make Fuzi's heart long-cherished kerosene lamp with the same shape LED camping light!
Compared with the previous joint name, Mu Gaodi has also done more extensions this time.
In addition to the common large pieces, pure titanium tableware, enamel cups, and even tote bags, T-shirts and so on were added.
In addition to camping, you can also bring the relaxed mood of the outdoors to your daily life.
I've added everything to my cart, and I just want to say:
Radio Eva | clothing
"When I first bought the co-brand, I didn't have any special feelings, because I had already foreseen the money warriors that belonged to me in the new century."
When fans of other IPs are still struggling to find a good-looking co-brand, "EVA" fans are much calmer. Because - this century of big IP has long created its own tide card, ending the game early.
Officially self-created is good!
When Radio Eva designs new costumes, it does not need to consider how to skillfully and reasonably integrate the elements of IP, directly draw a version of the protagonist group's private clothing illustration blockbuster, and the same model is right!
That's right! Radio Eva is a project run by the official EVA Evangelion to launch the same type of "Private Server of the Protagonist Group".
Here, there is no big logo of the mystery, and there is no strange color scheme.
The official combines the characteristics of each character and tells you directly: Zhenji will wear it like this! That's how Asuka dresses up!
The IP peripheral piece is clearly played by them.
Having something to like is a very happy thing.
If you can integrate the things you love into your life and often accompany yourself, you will be even happier!
I recommended so many good-looking and practical two-dimensional peripheral co-brand brands in one breath, next time I don't have to wear a big logo T shirt on the street under psychological pressure!