Recently Nikon announced the withdrawal from the development of SLR cameras, the news came out in an uproar, which also indicates that the era of SLR is gone, think about it, mobile phones have killed too many peripheral electronic products, including telephones, big brothers, radios, flashlights, etc., the emergence of mobile phones is like centralizing these things.
Recently, the joint name of Xiaomi and Leica has completely broken the barrier between mobile phones and cameras, after all, oppo has Hasselblad, vivo has Zeiss, Huawei has Leica, Xiaomi and Leica cooperation, it has laid the cornerstone of mobile phone manufacturers and lens manufacturers, if the image of the mobile phone is good enough, what reason do we have to spend more money to buy SLR? So from this point of view, the road of science and technology is not getting wider and wider, but getting narrower and narrower.
But the road of science and technology is getting narrower and narrower for manufacturers, the road ahead will become more and more difficult, really to the point of shopping, but for consumers, it is an advantage, after all, we can buy better things with less money. For example, a Xiaomi Mi 12Sultra contains flagship Leica images, an inch of outsole main camera directly to the SLR, the performance of snapdragon 8+ is unparalleled in the Android camp, Samsung's top 2K screen, plus 120W surging G1 fast charge, so that this phone is all-encompassing, do not need to consider other peripherals.
Careful analysis of this seems to be the end of another era, just like the end of the cottage machine era, the threshold of smart phones has been completely raised, in order to get ahead in the field of smart phones, perhaps the camera joint name is only a basic step. In the future, the technical difficulty of manufacturers will be further increased, and the road of niche manufacturers will be more difficult, because the need to support a flagship machine makes many niche manufacturers prohibitive
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The cooperation between Xiaomi and Leica is clear and urgent. According to Lei Jun, president of Xiaomi, this time it was Leica who took the initiative to cooperate with Xiaomi, at first I thought it was impossible, and then I carefully analyzed it, it was really a careful thinking, let me think of Wang Laoji and Jiaduobao competition, dried up and its positive, the popularity of takeaway dried up the instant noodles. With the rapid development of mobile phones, the day to kill the SLR is not far away, this time Xiaomi 12Sultra is equipped with a 1-inch outsole main camera, directly put the foot into the scope of the SLR, you say the camera manufacturers panic?
Other camera manufacturers have been co-branded with mobile phones, Leica and Huawei have disassociated, if Leica is not moving, it is likely to be the fate of leica in the future. And Xiaomi is the most promising company, with strong funds and research and development strength, the most important thing is that Xiaomi has a huge fan base, what is missing is a joint lens manufacturer to adjust, after all, there has always been a sentence in the image circle - photography is never a matter of only building equipment, it is more concerned about the people and ideas behind the lens.
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