When it comes to outdoor products, people often think of words like toughness, durability, and sturdiness; When it comes to Nordic design, personality, minimalism and frigidity are undoubtedly the three most commonly used words. So, when Nordic design meets outdoor products, what kind of sparks will collide?
From the royal family, the national pursuit to the high cold niche, this time for you to recommend Sweden's top 5 outdoor brands that perfectly integrate fashion and practicality, there is always a direct point to your heart!
Born in 1950, Fjällräven was named after the Swedish word "Arctic Fox" and developed because founder Åke Nordin did not like the popular backpack style that was neither practical nor comfortable at that time. Today, Fjällräven is not only a high-end outdoor brand with a leading market share in Sweden, but also an outdoor brand that has won the honor of Royal Family of Sweden.
The classic Kanken bag is Fjällräven's most recognizable and popular product. This backpack started out as a children's bag and is designed to keep the capacity at the same time to reduce the weight for the kids. However, the simple, sleek design and the choice of diverse colors have gradually made it a national backpack, ideal for outings and outings.
Of course, Fjällräven also offers outdoor enthusiasts a number of powerful, durable, classic design, safe and reliable outdoor clothing and equipment, and the brand's sales network is more extensive worldwide.
Haglöfs, commonly known as "matchsticks", was founded in the Swedish town of Torsång, started with hand-sewn backpacks, and has grown into Sweden's largest outdoor brand for more than 100 years since its birth in 1914, with a full line of outdoor sports equipment including clothing, backpacks, shoes, sleeping bags, etc.
As an extremely important Nordic brand, Haglöfs is also deeply influenced by the Nordic cold wind in its design, and the design is simple and fashionable. In addition, Haglöfs has also worked advertising endorsements, and the use of celebrities has both increased visibility and sales.
In addition to the design of the careful, the brand is also quite concerned about the selection of materials, the use of advanced materials, the application of cutting-edge technology products are often the most popular. Haglöfs' collection of stormtrooper suits that allows wearers to adapt to any natural environment has won world-class awards, while jackets that are lightweight and highly waterproof are sought after by Europeans.
In fact, many people have never heard of Peak Performance, however, it is one of the top outdoor brands in Northern Europe. The brand was founded in Åre, Sweden, which not only has a top ski resort, but also gave birth to this outdoor sports fashion brand that grew up in a ski clothing store.
From the beginning of the design of ski wear with both aesthetics and excellent quality, Peak Performance has always adhered to the concept that appearance and functionality must be equally important, and the elegant and unobtrusive aesthetic style runs through the product design of golf, skiing, mountaineering and other different categories. Peak Performance's outstanding design and excellent selection of materials make it a hot pursuit among young people.
Founded in 1932, Lundhags initially produced only outdoor boots and also supplied boots to the Royal Marine Corps. In order to adapt to the harsher climate of Northern Europe, the brand has focused on ensuring the dryness and warmth of its products since its inception, aiming to ensure the comfort of wearing. As a result, Lundhags quickly became synonymous with Nordic high-quality outdoor brands.
Today, this royal brand, which is favored by the Swedish royal family, has developed into a high-end outdoor brand led by four major categories of shoes, clothing, backpacks and skiing. It is worth mentioning that every detail of Lundhags products is practical and durable, with no waste at all. However, it has not yet officially entered the Chinese market, so those who want Lundhags have to go to the ocean and fly to Europe to buy it.
Founded in 1984, Klättermusen is headquartered in Åre, Sweden, a resort known for its outdoor adventure activities such as skiing, canoeing, hiking and more. The brand name derives from a Nordic fairy tale about rat climbing, where "Klätter" means "climb" in Swedish and musen means "rat".
Compared to other brands, Klättermusen focuses more on repairability and reuse. All backpacks, trousers and tops at Klättermusen are made from recycled fabrics, making Klättermusen's biggest features: environmentally friendly, safe and durable.
ISPO Gold Award, HERMES Award, H&M Sustainable Development Award, Outdoor Industry Gold Award, VOLVO Environmental Movement Design Product Award... The dedication to materials and timeless designs has not only made Klättermusen an award-winning and one of the top outdoor brands, but also strong enough to have a reputation that can be used for a lifetime, and even become an heirloom.
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