#幸福到万家征文 #
From the beginning of the broadcast, or even before the start of the broadcast, the TV series "Happiness to Ten Thousand Homes", which has attracted everyone's attention, has maintained a very stable rating in recent days.
After Beijing Satellite TV broke through 0.57 from July 5, the ratings fell back to about 0.56 on July 9. The Oriental Satellite TV next door started on the same day until July 9, and has been floating around 0.55.
Such a performance, it is indeed very stable to say that it is good, but it is difficult to hear, that is, the ratings of the TV series have not changed. Obviously, the episode has been broadcast more than halfway, there is no substantial change, the rise and fall are not obvious, that is, it has entered a bottleneck period, and the final result is afraid that it can be seen.
The reason why the broadcast of "Happiness to Ten Thousand Homes" encountered a bottleneck period is actually very simple.
The first point is that the plot empathy angle of the play is not correct.
Now everyone watches the TV series to summarize a law, in order to let the audience catch up with the drama in one breath, a necessary condition is to be able to arouse the audience's empathy, that is to say, it must be real enough to be able to move people's hearts.
"Happiness to Ten Thousand Homes", which has been broadcast so far, all the bridge sections that make everyone feel real are all infuriating plots. This is not only the fault of "Happiness to Ten Thousand Families", many dramas that are now titled with realism have fallen into a strange circle that as long as the audience is angry, it means that they have seriously filmed a reality drama.
Who has not experienced the real reality, the real reality, is a mixture of sour, sweet, bitter, spicy and salty. Maybe nine times out of ten unsatisfactory things in life, but it is not completely miserable, and the occasional meal can also bring some healing power. However, "Happiness to Ten Thousand Families", even the meal makes everyone eat unhappily, and every day the audience is angry with breast hyperplasia (including male audiences).
Indeed, to make everyone angry is to make everyone empathetic, but to make everyone angry and half dead, not to let everyone have the motivation to continue to chase, what is the special benefit for this drama?
The second point is that the show has no way to attract a larger audience.
The basic disk of the start of a drama is first of all to see how many viewers have been left behind in the previous drama and the fixed audiences who prefer to stay on these channels, and then to add the fans of the new drama's starring role.
Analyze "Happiness to Ten Thousand Homes", with zhao Liying's loyal fans fans, and then count the audiences who have been squatting in Beijing Dongfang two satellite televisions, this is the basic disk of the previous ratings. If you want to have a large increase in ratings in the later stage, you must see whether the show itself can be fermented on a large scale, so as to absorb the audience of several other channels.
To put it bluntly, "Happiness to Ten Thousand Homes" is actually a rural drama. Similar to this kind of rural drama, the channel of CCTV can almost be said to be broadcast from the beginning of the year to the end of the year. Sometimes CCTV will change its taste and challenge other themes. However, recently CCTV is also pushing its own rural drama "Daughter of the Mountain", comparing the two parts of "The Daughter of the Mountain" and "Happiness to Ten Thousand Families", the former performs very well in all aspects, and can steadily retain the original audience, and that part of the audience will not shift their attention to this side.
The third point is that "Happiness to Ten Thousand Homes" uses too dense contradictions to advance the plot.
Friends who have studied philosophy know that the progress of things is a spiral, which is a truth with the plot advancement, wave forward, conflict and contradiction points, in order to make the plot move forward step by step. The way forward is slow and tortuous, like a roller coaster, slowly going uphill to the top to give you a thrill and then rush down.
The contradiction of "Happiness to Ten Thousand Homes" is like a machine gun, suddenly shooting at you, not giving you a little chance to breathe. Everything is called their family stalls, can cause hot social topics on the Internet, they all have to occupy it, some opportunistic feelings, losing the original fluency of the plot.
Perhaps it is the crew that has found problems in this drama, began to find a way to reposition the marketing for this drama, specially invited another blockbuster drama directed by Zheng Xiaolong in the "Biography of Zhen Huan", a number of leading actors, the concubines and ladies familiar to the audience, such as Jiang Xin, ReIza, etc., on their own Weibo, with their memes in the play desperately to retain the lost audience of this drama, telling everyone that the next storyline should be cool, just like the "Biography of Zhen Huan" at that time, He Happiness should begin to seriously engage in careers. The rest of the content is not bent.
How the plot will develop next, and how the ratings will perform, or combined with their own view, but the current performance, to tell everyone a fact, no one can afford a drama, only the plot can.