Starting in 2021, the futuristic term metaverse will sweep the globe. Giant companies such as Meta, Microsoft, Tencent and Baidu have incorporated metacosmity into the company's development strategy, and all walks of life have entered this digital event.
The possibility of combining the metacosm and various industries is also being explored. When the meta-universe meets the cultural tourism industry, what kind of sparks will collide?
The concept of the metaverse
Meta is called meta in the computer field, and verse is an abbreviation for universe universe. The Metaverse metacosm is meant to explore the next stage of the Internet, a virtual space that can be continuously shared.
Meta, formerly Facebook
The concept of the metacosm was originally derived from the 1992 novel Avalanche by science fiction writer Neil Stephenson, in which people coexist in a three-dimensional digital space parallel to reality, that is, in the metaverse. All real-world people have a network twin in the metaverse.
Avalanche
Movie "Runaway Player"
Meta defines the metacosm as "a virtual space that you can build and explore with other people." ”
Cultural tourism will enter the era of "meta-universe"
The combination of metaverses and tourism is a port for upgrading to the era of the Internet of Things, and tourist attractions have been applied to a certain extent before metacosm becomes a hot spot. The virtual space universe and the immersive experience of the basic characteristics constructed by the metacosm coincide with the direction of the current development of the cultural tourism industry.
Shanxi Cultural Tourism Digital Experience Hall
Guoman Digital Scenic Spot "Fox Demon Little Red Lady"
Technology helps animated scenes reappear
Cloud tourism, cloud exhibition has become a trend, scenic spots, museums and other places also have immersive performances, immersive exhibitions and other projects, meta-universe can be seen as a further extension of the digital transformation of the cultural tourism industry.
It is worth mentioning that the immersive experience brought by the "cultural tourism meta-universe" is not the stand-alone operation that is currently thought of staying in text, pictures, and browsing websites with VR equipment. The real digital cultural tourism meta-universe space will highlight the "empathy" of users in the process of experience, with a high sense of participation and real social experience.
At present, there are also a number of cultural tourism scenic spots and theme parks in China that have begun to explore the meta-universe.
Tourism's First Exploration of the "Metacosm"
Background: On November 18, 2021, the Zhangjiajie Metacosmology Research Center was established, becoming the first scenic spot in China to set up a metacosmology research center. The Zhangjiajie Metacostem Research Center mainly studies and explores the integration and development of tourism and metacosm, drives "application innovation" and "industrial innovation" with "technological innovation", and cultivates new product forms, production methods and consumption patterns in the tourism industry.
1
Datang Kaiyuan
In 2021, Datang Sleepless City under Qujiang Cultural Tourism and Taiyi Group jointly created the world's first meta-universe project based on the historical and cultural background of the Tang Dynasty, "Datang Kaiyuan", which has been initially landed.
Through the content construction and creation of the meta-universe through digital technology, the project will build a one-to-one architectural sand table of Tang Chang'an City according to the real scale, and restore the historical style of Chang'an City.
Early experience users can even visit the construction process of the main building of Tang Chang'an City and participate in its future planning and construction.
"Datang Kaiyuan" will become a tool to the digital virtual world, no matter where you are, you can enter the Tang Dynasty City to play, enjoy the scenery of the Tang Dynasty, interact with friends and purchase items, etc., and immerse yourself in the City of Datang Sleepless through the "mirror virtual world".
Relying on the development of physical tourist attractions, Datang Kaiyuan has a profound historical and cultural heritage and unique IP value. More digitally commercialized products are being developed.
2
Adventure Little Prince
In December 2021, the first domestic meta-universe theme park developed by Shenzhen Fairy Tale Daddy Cultural Tourism Technology Co., Ltd. will land in Shenzhen Guangming Town, with a total investment of 7.5 billion yuan in three years, leading the domestic head IP "Adventure Little Prince" into the "meta-universe" era.
"The Little Prince of Adventure" is a set of 32 series of fairy tales created by Chinese fairy tale writer Zhou Yiwen, which has won the honors of excellent books recommended by the State Administration of Press and Publication and the special award of the Publication Award issued by the People's Government of Jiangsu Province.
With its own meta-universe IP "Adventure Little Prince" as the soul, it integrates a variety of functions such as leisure and entertainment, vacation, party, expansion, shopping and so on. Animation, film and television, media advertising, amusement parks, etc. are connected to form value accumulation and sublimation.
With the original theme image and story of "The Little Prince of Adventure" as the core, to create differentiation, the amusement equipment in the park combines the advanced AR, VR and holographic projection technology to enhance the interactivity and sense of experience, so that children can play, learn and grow in the immersive real experience.
The scene characters in the novel reading materials are integrated with technology and art to let readers enter the virtual and realistic world. Through 5G+ and naked-eye 3D, mechanical dynamics and other cutting-edge technology means, combined with refined content production, to achieve real somatosensory, tactile, olfactory, auditory and visual immersive full-sensory stimulation and experience, allowing the audience to ride into the character.
Adventure Little Prince Meta Universe Theme Park is the world's first meta-universe theme park, and the park is expected to officially open to the public at the end of 2022.
3
Haichang Ocean Park
In 2021, Shanghai Haichang Ocean Park and Soul App jointly created the "Underwater Fantasy Halloween Season - "Open the Young Social Meta-Universe" theme activity, connecting the dreamy underwater world into the social metaverse as the first step in its exploration of the meta-universe. Within 48 hours of the launch of the event, more than 140,000 young users actively participated in the interaction, and the exposure exceeded 100 million.
The form of this event is to win park tickets through online sharing of the Halloween Society Planet Fear Test, use AR stickers to take photos to get the "Halloween Soul Party" admission qualifications, park blind box cable car interaction and other online and offline linkage of creative gameplay, to achieve the link between reality and virtual, to bring immersive, scenario-based social new experience to the younger generation.
The so-called "social metaverse" refers to a real-time online world where people can experience a variety of immersive social scenes based on their avatars and based on their own interest maps or recommendations, communicate and entertain together in a common experience close to reality, and finally find like-minded partners and establish social connections. Among them, it is crucial to organically integrate online and offline to build rich, diverse and three-dimensional scenes.
At present, Soul is in the initial stage of building a social metaverse, and the continuous access of more realistic scenarios will help to continuously upgrade the immersion of the social metaverse and allow young users to enjoy a higher quality social experience in Soul.
Cultural tourism industry re-explores the "meta-universe"
For the cultural tourism industry, the metacosm is the medium that breaks the tourism concept of time and space, and the most direct thing is the real scene construction of the tourist place and the function that it can achieve that the real scene construction cannot achieve.
The digital collection based on IP can tap the cultural connotation of IP, help tourist attractions better root the cultural connotation behind the user's psychology, and transform it into cultural products for the second time.
In November 2021, AntChain Treasure Project launched the first digital collection of 3D architectural models in Xi'an, the "Datang Kaiyuan" series of digital collections "Datang Kaiyuan Bell Tower" and "Datang Kaiyuan Small Wild Goose Pagoda".
Datang Kaiyuan Small Wild Goose Pagoda
Digital collections
Datang Kaiyuan Bell Tower
Digital collections
In the form of 3D, the form and details of ancient buildings are restored to the greatest extent, and the profound history and artistry behind ancient buildings are expounded. This is also an exploratory attempt by the cultural tourism project to monetize business in the metacosm.
The combination of digital collections and IP meets the new consumer needs of modern young people. The combination of digital collection and IP not only improves the efficiency of digital cultural copyright protection and transformation, but also enhances the interactivity of digital cultural and creative content, and more importantly, digital collections can mark them, generate unique digital credentials, and effectively protect the copyright of distributors and consumer rights.
Lunar soil
Digital collections
To create a characteristic digital cultural tourism IP, the path of issuing digital collections requires enriching the content ecology and excavating cultural connotations, and the forms and channels of digital collections need to continue to be developed and explored.
The metaverse has a huge space for development
In the future meta-universe tourism, do not consider the weather, venue, traffic and other factors, avoid crowding and long-distance labor, just log on to the port, everyone can stay at home to explore the attractions. Judging from the current situation, the combination of the meta-universe and the cultural tourism industry has just begun. The metaverse has great potential for development, with scenarios such as consumption, social networking, and gaming urgently needing to be developed, and more surreal scenes are waiting to be explored.
At this year's two sessions, on the topic of the application of meta-universe in the cultural tourism industry, Wan Jie, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of Artron Cultural Group, said that the "meta-universe" is a world where virtual and real are integrated, and it is still in the initial stage of development. It is proposed that government departments provide targeted support and guidance, give full play to the advantages of massive data and rich application scenarios, and use the "metacosm" to empower the transformation and upgrading of traditional cultural industries, so as to form a new ecology of "metacosm +" and create a development path of "supplementing reality with virtual reality" and "virtual and real co-prosperity".