The French microbiologist Pasteur once said that a bottle of wine contains more philosophy than all books. And this philosophy contains humanistic thinking art, so in a way, wine is not only a pleasure on the tip of the tongue, but also an art that can be deeply tasted. It is precisely for this reason that wine is frequently linked to art, and where it goes, it creates a "community imagination" with strong vitality and appeal for the public. How should the true art of wine be presented? Boutique wine brand PORU is bringing a textbook benchmarking case.
Recently, the first exhibition of meta-universe AI artist Jia Wei (KK) sponsored by LKK Innovative Design Group, the "Like a Flower Three Lives" Meta-Universe Art Exhibition, is in full swing. PORU, a Chinese high-end fine wine brand that has just won gold at the 2022 Brussels International Wine Grand Prix, made a high-profile appearance at the art exhibition, and joined hands with the leader of the new Guofeng fine jewelry brand "Xuanling Fine Jewelry Customization" to create an artistic exchange feast with the theme of "Art and Wine". This high-end art cocktail party, which deeply integrates the elements of fine wine, meta-universe and jewelry, has widely attracted the attention and participation of people in the art circle and social elites with its strong artistic influence, and its influence and heat radiated out can be seen.
Three kinds of art linkage to create an immersive high-end aesthetic art cocktail party
If the meta-universe art exhibition is inclusive art, jewelry is the creative art of integrating culture, story and spirit into the work, wine tasting is the taste art that can cultivate sentiments, enrich material life and spiritual life, if the three are skillfully integrated, nature can create an immersive art feast.
The imagination of art is endless, through the works to explore and create a Chinese oriental aesthetics, "PORU (Tianbaolu)" and the main exhibitor of the Meta-Universe Art Exhibition Jia Wei (KK) teacher, "Xuanling Haute Couture Customization" has a creative concept. As a 100% Chinese brand, PORU is constantly committed to exploring the oriental artistic tastes belonging to the Chinese. The art is similar but different, and the three are in different fields and in different ways to interpret the beauty of oriental art. There is no doubt that this high-end wine tasting of "Art and Fine Wine" is more of an exchange and in-depth taste of oriental aesthetic art.
It is also this new way that really makes the artistic charm fully stimulated. After the first "Art and Wine" high-end wine tasting at the end of June, the artistic effects of different aesthetic carriers attracted more people to participate, and 2 additional performances were added in a week, each of which was full, enough to witness the charm brought by cross-border artistic integration.
In the art collection, the art of wine is transmitted
At this art exhibition, all guests can enter the exhibition area to view the exhibition freely. At the theme event on July 4th, Teacher Jia Wei (KK) personally appeared as an art interpreter, telling the brand story of "Heavenly Treasure Dew" brought by THE ANCIENT PIONEERS, and tasting wine with the guests, everyone enjoyed the wine in a strong artistic atmosphere, this cultural integration across the carrier form, bringing a pleasant feast of art to the guests. In the atmosphere surrounded by art, PORU conveys the image and value of art discoverers and sharers without a trace, which not only reflects the spiritual connotation of PORU, but also realizes the emotional resonance with the guests.
PORU's newly launched T series products have a total of 4 models, and two of the high-end products with Chinese characteristics were selected for on-site tasting for the guests who came to the "Art and Wine" high-end wine tasting party.
Tiancheng T7 is a marselan dry red wine favored by consumers, adhering to the craftsmanship concept of "one vine and one bottle of wine", the oak barrel aged for eighteen months tastes classic, and also brings the guests the beautiful hope of "a match made in heaven, a good thing is made in heaven".
Tiancheng T7s 2019 Syrah dry red wine, more scarce, won the 2022 Brussels International Wine Award Gold Medal not long ago, this is the first time tiancheng T7s officially met with consumers after winning the award. "Born extraordinary, excellent Tiancheng", three art appraisal meetings, Tiancheng T7s' reputation performance is not bad, a small number of spot on the scene was directly snapped up.
On July 4th, PORU successfully concluded the "Art and Wine" high-end wine tasting held at the "Like Flowers And Three Lives" Meta-Universe Art Exhibition. The spark of the collision of different arts is pleasant, and the blessing of art brought by fine wine to life makes people yearn, which is the aesthetics of life that Chinese people can easily experience, and it is also the taste art that PORU brings to Chinese consumers. According to reports, in the future, PORU will also hold more high-standard and high-taste wine tastings, inviting elites from all walks of life to taste and experience.
Write at the end
Since more than 2,000 years ago, grape seeds were first introduced to China, and China's wine culture was able to germinate. Today, under the leadership of PORU, Chinese wine highlights the unique charm of new era wine through deep integration with art and on the basis of multiple art display forms.
In the view of PORU (Tianbaolu), everyone is an appreciator of art, wine is the inspiration of art, through the mutual integration of art and wine, let art through the unique carrier of wine, let the Chinese people better discover beauty, appreciate beauty, interpret the beauty of art in life from another angle, and truly enhance the examination of beauty. PORU's brand confidence of "new domestic products, self-improvement" is also shining on the stage of China's high-end fine wines.