My name is Dong Yuhui, before 2021, I was an ace teacher of New Oriental; On June 9, 2022, I became popular.
Why am I going viral? I do not know. Why now? I don't know.
Presumably, everyone knew New Oriental before, mostly because of the advertising slogan of "learn to cook, just go to New Oriental", in fact, the teaching of New Oriental is also very strong. To be precise, New Oriental's main business is counseling, and I myself am also an ace teacher of New Oriental.
Before 2021, New Oriental is in full swing and its business is booming.
Unexpectedly, the central authorities directly issued documents to implement the "double reduction" policy and were not allowed to open make-up classes. We were all confused, why didn't we suddenly stop taking tutoring classes? Isn't that smashing a rice bowl?
But the boss Yu Minhong is very calm, perhaps he has long anticipated the end of New Oriental today, so he left enough funds on the books, not only returned all the money of the unfinished students, but also settled the salary of the teacher who was about to leave and was dismissed.
Many people don't understand why I suddenly said this sentence in the live broadcast room: "Wait for New Oriental to be good one day, and then pick them up again." After struggling together for so long, I still miss them. ”
Because you are not me, you have not personally experienced the "double subtraction" and do not know the pain. In order to transform as soon as possible, the company had to lay off many old employees, and to be honest, the whole company can be said to have "evaporated at once".
You didn't stand in New Oriental's office, like me, watching your colleagues clean up their workstations one by one, looking at one familiar face after another, holding their things and leaving. You don't know how I feel as I watch more and more vacant seats appear in the company.
At that time, we didn't even have the energy to be sad, we had to find a new way out as soon as possible, and each of us who stayed behind needed to continue to run for our livelihood.
Last year, our boss Yu Minhong also began to live broadcast self-help, while live selling goods, but also export culture. Perhaps the audience in the live broadcast room does not like this kind of "knowledge with goods". At the end of the live broadcast, our ranking slid straight from third to fifteenth.
Even if we later became anchors, the data for live broadcasting did not improve.
For a long time, there were only 5-6 viewers in the live broadcast room selected by our oriental selection, two of which were my parents and two of the parents of another anchor, and the lack of audiences and the sales were even more dismal.
Slowly, the number of viewers in the live broadcast room began to rise, from a few to a few hundred. But sales are still not good. In addition, I often see the comment area scolding me: "This anchor is really ugly" "Is there no one in your live broadcast room?" Let him come? "Change the anchor so I have the desire to buy."
In addition to bashing my looks, they also resented me for speaking English in the live room: "Good live room, what bird language." ”
This situation lasted for half a year. Why do I suddenly explode on June 9th?
Some people say it's because of the copywriting I said in the live room. I can describe rice in different copywriting over four days of live broadcasts.
Copywriting on the first day: You've eaten a lot of dishes, but those dishes don't taste anymore, because when you eat out, you have to answer the leader's questions, you have to be sent, you have to toast, you have to be careful. Back at home, even the most ordinary home-cooked food, you will feel really fragrant, the more you eat the more comfortable.
The next day's copywriting: I want to give you the sky and the sea, give you the big rivers, and if there are good things, I want to give them to you.
Copywriting on the third day: I did not take you to see the snow of Changbai Mountain, I did not take you to feel the breeze blowing in the fields, I did not take you to see, those heavy bends, like the ears of the wise, I did not take you to witness all this. But, my dear, I can let you taste such rice.
Copywriting on the fourth day: I used to wear a white T-shirt and a suit to class, and I hope that the children will think that I attach great importance to class. Like now, even though my brain hasn't been spinning for a long time, I did 30 push-ups before I came up. I'm willing to stand here and let you know I care about you.
When I sell anchovies, I can also take Zhang Ailing's allusions to them: anchovies are one of the three fresh foods of the Yangtze River.
Zhang Ailing said that there are three hatreds in life: one hates begonias without fragrance, the other hates anchovies that are thorny, and the third hates the Red Chamber.
When I livestream Moon and Sixpence, I will tell you that sixpence is important, but the moon is more important. How many people can only look up at the moon in the sky when they are idle, and then look down at the sixpence on which to feed themselves. I don't want everyone to be an unreliable prodigal son, but I just hope that in the struggle of the world, you will not forget the starlight in your eyes.
Someone was touched by my copywriting and placed an order; Someone in my description, weeping; Some people were impressed by my cultural literacy.
Why am I able to blurt out so many copywriters? Because what I open my mouth in front of the camera is from the books I've read over the years.
Sanmao also said: Many times, we think that the books we have read will become a passing cloud, and we will not leave anything in our memories. In fact, the books we have read in those years are "lurking" in our temperament, revealing in our conversations, showing in our hearts, and exposed in life and words.
Before becoming an anchor, I was a teacher at New Oriental, with at least half a million students; Before becoming a teacher, I was an English-speaking tour guide; Before becoming an English-speaking tour guide, I didn't even know the 26 letters, just the son of an ordinary farmer.
I was born in a rural village in Shaanxi Province, my parents are farmers, and I work hard every day to farm to support myself and my brother. Where in the countryside have learned English. I remember when I was in my first English class in junior high school, the teacher asked us to read 26 letters. I opened my mouth and made the teacher angry. Because the letters I read are completely read according to the pinyin pronunciation: "Ah Bang Guess Dumb Goose Buddha Song." ”
I did not accept defeat and began to memorize English words, practice my spoken language, and constantly write volumes to practice. Many people hear me reading English, and think that my family is very well-off and very talented, but in fact, it is not, my family is average, not talented, and some are just working hard day after day.
When I got into college, I signed up for a part-time job as an English tour guide, thinking that I would never let my parents pay for me again.
I remember one time, I had just settled the tourists and hurried back to the suburbs on the last bus, who thought that the dormitory was closed. I had no choice but to walk from the suburbs to downtown Xi'an, because the next day, I had to take those foreign tourists to visit the Terracotta Warriors and other attractions.
I didn't dare take a taxi, the fare at that point was frighteningly expensive. Those fifteen kilometers were written in the eyes of many people as lonely and long, but what I remember was that the sky was full of stars and singing all the way.
Why did I join New Oriental? I remember when I first graduated, I was still confused: I didn't know what I could do. My father told me that I was still very young and should create real value.
Father also told a story: you have just made a watch, you think the watch is very expensive, you should sell it to rich people, in order to match the value of the watch. You should think about whether doing so will help the development of society in five years or ten years from now. What is the value of this?
I wanted to understand: the most valuable work is nothing else, but education! Education can affect people, change people, and achieve people!
Later, I signed up for the interview of New Oriental, broke through more than a thousand people, joined New Oriental, and then later, New Oriental transformed, I became an anchor.
In fact, I can more or less guess why I am popular.
First, The Oriental selection of all the staff of the continuous efforts, but more is accidental.
Second, very accidentally, the anchors who are very hot with goods this year are unexpectedly absent, and the Oriental Selection has seized a "once-in-a-lifetime" opportunity; By chance, this year's life is not good, perhaps the market lacks a role model, and the Oriental selection has appeared.
Third, because of my experience, yes, I come from the countryside, I look average, I am average height, and there is nothing outstanding. Speaking of which, it is quite like an ordinary person in Teacher Yu Hua's pen, a "grassroots".
Fourth, it is precisely because I come from the countryside that I can easily be grounded when selling goods, and I will share with you the story of my childhood - the cherry tree. Cherries are typical of "one red and one tree", and sometimes the wind in the countryside is very strong, blowing the cherries off the ground.
I took the piglets with me to pick up the cherries on the ground and ate them, and when I couldn't eat them, I started to step on the cherries with my feet. I was happy to watch the cherries "burst" under my feet. Such a story can cause different feelings among the audience in the live broadcast room, and with this emotional connection, the hearts of thousands of ordinary people are connected together.
I can catch fire, not because of how good I am, but because the audience feels, or hopes, that people like me can get better. This represents everyone's recognition of those who work hard. They hope that those who work hard to live will get the rewards they deserve.
Some people say that my popularity actually reflects the barrenness of today's culture. They believe that many bloggers of those short video software, in order to improve the viewing rate, in just one or two minutes of video, do their best, or funny, or vulgar. People watch such short videos for a long time, which will make them more and more impetuous.
But I think so: If my live broadcast can make people who are addicted to short videos feel the beauty of the world and enhance their yearning for culture, it would be good.
In the Oriental Selection, I sell not only agricultural products, but also feelings and encouragement, not only goods, but also poetry and distant places, which are ideals in the world and childhood memories.
As I said on a previous livestream.
When you're staying up late memorizing words, Alaskan cod is jumping out of the sea; As you work your head down to do the math, seagulls in the South Pacific are skimming the coast; When you're complaining about late self-study, the auroras are shining in the earth's polar circle. But, teenager, your dreams want you to fulfill them yourself. Effort, those people you think you can't see, those landscapes you can't meet, will eventually appear in the journey of life.
Even sunlight takes 8 minutes to reach Earth. O teenager, your excellence, your beauty, your grand ambitions are all beautiful, they just need time to be seen by others. Don't be discouraged, you just haven't waited for your time to come, give yourself a little patience for your talent.
The road to dreams has always been full of thorns, but this does not mean that reality cannot be changed. Give yourself more patience, more courage, more courage, more reading, and you will be able to put on the cloak, hold the sword, and be invincible.
Some people say that my popularity is indeed accidental, but behind this is more inevitable, in addition to the accumulation of my own heritage, more importantly, the difference between Oriental Selection and other network live broadcasts.
In recent years, online live broadcasting has sprung up, began to enrich and satisfy people's lives and spiritual worlds, and continue to provide new growth points for the mainland economy.
According to the data of relevant departments, by the end of 2021, the number of flexible employment in the mainland has reached 200 million. According to incomplete statistics, among them, there are more than 1.6 million practitioners related to online live broadcasting.
In addition, Xinhuanet has also done relevant surveys, and its final survey statistics also show that 54% of the new occupations that post-95s most yearn for are anchors and Internet celebrities, because compared with other industries, the threshold of online live broadcasting can be described as extremely low.
It can be seen that the new format of online live broadcasting and digital economy has had a very profound impact on the production mode and lifestyle of our society and the career choices of young people.
With the addition of more and more bloggers, while webcasting continues to develop, its problems are becoming more and more obvious. For example, some bloggers, in order to improve their click rate, continue to spread the shallow content of consumer culture and hedonistic culture; In order to stimulate the audience, some anchors run trains with their mouths full of mouths and open their mouths; Some bloggers have even begun to wantonly distort and vilify our heroes.
In the field of rectifying online live broadcasting, the state has also successively introduced many relevant policy norms. On June 22, 2022, the State Administration of Radio and Television and the Ministry of Tourism and Culture jointly issued the Code of Conduct for Network Anchors.
The promulgation of the Code of Conduct for Network Anchors has the following benefits:
First, delineate a red line for network anchors when they live-stream performances and sell goods, strictly regulate the words and deeds of anchors, and prevent them from causing serious and bad social impacts through their own speeches.
Second, further promote the development of the online live broadcasting industry in the standard.
Third, promote the healthy and sustainable development of online live broadcasting.
The reason why the "cultural goods" live broadcast selected by the East will stand out is because it spreads positive energy, unlike many live broadcast rooms, shouting: "Give the family welfare!" "Even if you lose money, you must also give the greatest welfare to your family." The anchors selected by the East will only casually express their feelings when selling products, and export them into chapters.
This kind of live broadcast room is exactly what the official hopes to see, and this live broadcast method is favored by the official.
The current rhythm of Oriental Selection is: not only "profit" is the map, adhere to the people-centered creative orientation, adhere to healthy style and taste, constantly innovate new forms that adapt to the development of the times and meet the needs of users, realize their own life value, and meet the needs of the people for a better life.
The success of New Oriental's transformation is, in a sense, very much like the success of a twilight hero. With examples like this, success can be proved, and people can see new hope and have the courage to continue living. This is also one of the reasons why the Oriental Selection has received everyone's support.
Oriental Selection is a dose of chicken soup and an anesthetic that can temporarily make people forget the pain of life. When the anesthetic has passed, people's lives are still going on, what about oriental selection? How can you achieve long red rather than short-lived? The answer is simple, continue to live stream with goods.
From the heat of recent days, it can be seen that the effect of this anesthetic is gradually fading.
In fact, as I said in an interview with China Daily: I am just a vegetable seller, and the decline in popularity is actually quite normal. I don't want people to pay more attention to me, I hope that people can pay more attention to those who are working hard to live, and pay more attention to the people behind our agricultural products.
At present, my plan is: in the short term, take good goods, do a good job of live broadcasting of Oriental selection, and benefit those farmers; If you wait for one day, the Oriental Selection is really strong, and you don't need me. I should continue to be a teacher and continue to teach. I still like the feeling of standing on the podium. That feeling of teaching and educating people, that kind of happiness, is more direct and intense.
However, the selection of the East still has a long way to go.
What we do is live produce. First of all, we can't go for the lowest price for everyone. Quite simply, "the valley hurts the farmer". If the East selects consumers blindly, wants consumers to consume in their own place, and blindly lowers the price of agricultural products, it will damage the interests of farmers. Farmers don't make money. That's not what we're willing to see.
Second, there is the relationship between price and quality. Our Oriental Selection Live Broadcast Room has indeed sold the "sky-high price" of "6 yuan a piece of corn". When consumers see us selling so expensive, they must be thinking: selling so expensive, at least the quality must be passed.
You know, it's very difficult to make fresh food. Agricultural products themselves will have a defect rate, after a long period of transportation, consumers will certainly not be the same state in their hands, and it is normal to have bad reviews.
There is much more to be improved in The Eastern Selection. For example, the delivery channels that have been criticized by netizens and the handling attitude of merchants. Of course, the most important thing is that oriental selection needs to select trustworthy brands of high-quality agricultural products, find more rural treasures, and bring better agricultural products to everyone.
No matter what industry you do, if you want to have confidence, quality must pass. After all, people don't always be "indoctrinated" by chicken soup. If you want to really achieve long red, you must try your best to ensure the quality of agricultural products that customers finally get in their hands, after all, this is the guarantee of security and word of mouth, and it is the only rule of Oriental selection to achieve long red.