Zhou Hongyi invested, and then lost money.
Two days ago, 360 issued an announcement saying that it was originally prepared to increase the capital of Nezha Automobile for 1 billion yuan to recover, and it was necessary to transfer this part of the equity 0 yuan.
360 also disclosed Nezha's revenue in the past two years, pointing out that Nezha lost a total of 4.2 billion yuan in 2021 and 2020.
This wave, I'm afraid I'm going to make Nezha's face stink. If you don't vote, you don't vote, what do you expose my old bottom.
You know, Nezha and Zhou Hongyi were still like glue.
Watching Lei Jun dabble in new energy vehicles, Zhou Hongyi, who was itchy, was also ready to cross the border.
After careful selection, the Nezha car, which was in good momentum at the time, was selected. Before and after announcing the investment of 900 million and 1 billion, becoming the second largest shareholder of Nezha.
At that time, I also got the praise of a certain "industry lamp", and praised the brothers.
Some people even regard Nezha's car as the final bet of Zhou Hongyi's shame before the snow.
Although it is not clear what the reason for abandoning the capital increase is, the loss of 4.2 billion yuan in Nezha must make 360's wallet quite uncomfortable.
Nezha's final pressure does not seem to have helped the wind-chasing teenager Zhou Hongyi to shame himself.
Although investing in this thing, yellow one or two that are normal play.
But this self-proclaimed "third smartest person in Hubei", the projects that have stepped on the pit in recent years are enough to write a "Guide to Investment and AvoidIng Pits".
Since becoming an angel investor in 2005, Zhou Hongyi has not been idle for a moment.
His path of misfortune also began.
His first investment set a tone for the subsequent investment life.
After becoming an investor, he didn't limit his vision to the IT industry.
At that time, an entrepreneur who sold goat's milk came to the door.
The entrepreneur and Zhou Hongyi said that now the dairy industry must look at goat milk, and milk is no longer available.
Goat milk is not only close to human milk in terms of nutritional value, but also mobilizing farmers to raise sheep can also help them get rid of poverty and become rich. The whole thing is a win-win project.
Moreover, in order to solve the fatty acids in goat milk, the entrepreneur also specifically studied a patent that can remove the smell of goat milk.
Entrepreneurs brag to Zhou Hongyi for half a day, in short, the market is broad, the product is powerful, and everything is ready to be poor.
After Zhou Hongyi tasted it, he also felt that the project was good. Pull up a few partners and throw millions in.
The final outcome, of course, is to be played by others.
In just over a month, the other party spent these millions.
At this time, Zhou Hongyi found that the situation was not right. Well? Is this sheep eating grass or us dollars?
After going to the field investigation, Zhou Hongyi found that this entrepreneur was just a goat milk seller, who specialized in collecting goat milk from others.
The so-called patent for removing the smell of the body only adds special chemicals to it.
This entrepreneur also pulled in his seven aunts and eight aunts, and everyone cheated together. A large group of people do not sell milk, but live by cheating investors out of money.
This is not the first time that Zhou Hongyi has been on the sheep bar, and later he simply invested in raising sheep.
Well.. In a place like Beijing, where there is little land, sheep are raised in enclosures.
Those who engage in agriculture across borders have also seen many bad critics. What NetEase Ding Lei raises pigs, word of mouth Li Zhiguo raises chickens, but people know to find a rural area, pack a mountain, and engage in some modern breeding.
In the end, we could only look at the few sheep left in a daze.
I won't raise them, and I can't bear to eat them after I take them back, so I put them here (Changping's 360 Special Training Camp) and let them grow on their own, and now there are only two left on the wall. It's good to put it there, so that I can see it all the time, and I remind myself of how much I used to be. ”
After thinking bitterly, Zhou Hongyi decided not to do the unfamiliar industry again.
Peace of mind returned to his old IT business and began a journey to chase the wind.
First invested in fast broadcasting, which would have been a smooth development. In 2008, it also received a Series A investment from SoftBank.
In order to boost the fast broadcast, Zhou Hongyi made a lot of effort.
Not just bundle the quick broadcast into the 360 package. It also proposed "free to use", which made the number of users soar in one move. In 2012, the number of installed capacities exceeded 300 million, and the total number of Internet users in China at that time was only about 600 million.
For this investment project, Zhou Hongyi is full of confidence. At that time, he said bluntly that Wang Xin was the best product manager of Shanda.
As a result, in 14 years, Kuaibo suffered a fine of 260 million due to copyright problems.
Tencent accuses Kuaibo of illegal launch of "Beijing Love Story"
Episodes such as "Spicy Mom"
Later, he bumped into the state to sweep away pornography and crack down on illegal activities, and knocked the fast broadcast down, and Wang Xin, the CEO of the fast broadcast, was also imprisoned.
If you say that the failure of the fast broadcast is like punching Zhou Hongyi's waist. The failure of that strange cool mobile phone was like a knife in his back.
In 2014, Zhou Hongyi, who wanted to make a mobile phone, threw an olive branch to Coolpad.
The two people shook hands and agreed to make a strange cool mobile phone together.
As a result, Coolpad turned his head and stabbed Zhou Hongyi in the back.
Coolpad originally had two mobile phone product lines, namely Dashen Mobile Phone and IVVI.
In order to avoid competition, the positioning of Qiku mobile phones is staggered with the two mobile phones. Ivvi mobile phone specializes in the offline high-end market, and Dashen focuses on e-commerce platforms.
Qiku mobile phones, on the other hand, focus on the mid-range market. Mainly take the e-commerce channel, the price is set at between 1000 and 4000 yuan.
Qiku mobile ▼
As a result, Zhou Hongyi is still waiting for qiku's first mobile phone to be polished.
His partner Coolpad, but "cheated in marriage", put on a brightly colored hat for 360.
In June 2015, Coolpad announced the introduction of LeEco Capital. LeEco invested 2.18 billion yuan in Coolpad and became coolpad's second largest shareholder.
At that time, Qiku mobile phone and LeTV belonged to a competitive relationship. Your partner, run to hold hands with your competitors.
Later, LeTV and Coolpad simply got closer and closer, and began to face the 360 bar, frantically fighting in the company.
The two pulled away a huge air spray. Zhou Hongyi's circle of friends connotation was stabbed, and Coolpad CEO Jiang Chao Weibo sprayed Zhou Hongyi stupidly.
Looking at our current Internet, it is rare to see such a real "communication".
In the last love triangle, no one fished well. In the pull, Qiku did not open the market.
The reluctant Zhou Hongyi regained the 360 mobile phone, and everyone knew the ending.
In 2019, a paper announcement, 360 mobile phone officially withdrew. Zhou Hongyi's mobile phone dream has been officially snuffed out here.
However, this does not affect him in the slightest, and around 2015, it is the first year of domestic live broadcasting.
Zhou Hongyi was not idle, and immediately invested in the live broadcast of peppercorns.
Every year, the year-end grand ceremony "Pepper Night" will throw nearly 100 million yuan and leverage half of the entertainment circle to participate.
Zhou Hongyi also personally came to the scene to stand for the peppercorns, he was wearing the familiar "red suit", and his right hand would be inserted next to the pocket, showing his casualness.
In order to drain the live stream of peppercorns, Zhou Hongyi even became the anchor himself.
On August 25th, the 360 mobile phone launch was over. Zhou Hongyi, who left in the car, found that his BMW 730 began to smoke and spontaneously combust.
Zhou Hongyi, who found the situation, immediately took out his Qiku mobile phone and dialed 119. Ah, no.
He immediately turned on the live broadcast of peppercorns and began the live broadcast. This late-night spontaneous combustion live broadcast even attracted Wang Sicong to watch.
Although it doesn't seem unusual for the CEO to broadcast directly now, it was 7 years ago. Who has seen the boss personally live broadcast selling bark, more "bargain" ah.
The figure originates from the network ▼
Although, Zhou Zong shouted so hard. After the merger of Peppercorn Live and Six Rooms, it is also a difficult listing.
However, the profit in the first half of last year was only 260 million, which has been in the second echelon of live broadcasting.
As for 360, in order to get a piece of the short video, try to make a fast video. Before the splash was thrown, it was forced to take down the shelf for rectification because of the infringement problem.
Always falling, always head iron, always enthusiastic. This is our president Zhou.
After each failure, Zhou Hongyi will seriously summarize the lessons learned. And extracted from it three points of essence:
Unfamiliar do not do, friendship investment does not do, impulse investment does not do.
And diligently condensed the essence of these three points into the project.
It is said that Zhou Hongyi held a special conference that year to discuss whether to invest bytes in one day.
In the end, everyone concluded that it was not as good as yingke.
Therefore, at the end of 2016, Zhou Hongyi announced that he had withdrawn from Byte halfway through.
However, there were more big guys who looked away at that time, and Zhu Xiaohu and Shen Nanpeng, who were investment elites, were planted. It is the old Week running halfway, somewhat too much of a loss.
Looking at the outlet that Lao Zhou has chased in recent years, how much people want to say: "Zhou Zong, don't vote, close it." ”
Everyone joked that Zhou Hongyi struggled for four years, 360 lost 380 billion.
In fact, Mr. Zhou is so obsessed with investment, there may be some historical reasons in it.
When I first started doing 3721, I lacked money and experience, and the company was struggling.
At this time, it was WANG Gongquan of IDG who fished him out. In June 1999, $250,000 was invested in 3721.
The money saved almost 3721 lives.
Zhou Hongyi feels that although investing, it is not necessarily possible to obtain high returns. However, it is possible to dig out a legendary story of the Internet from a certain corner.
And he is the "BoLe" behind the achievement of those stories.
Belch.. Although at present, Maxima seems to be less common.
However, Zhou Hongyi's own mentality is still quite good.
Two days ago, I was still urging my novel in the circle of friends, and I was not affected by the cooperation of Nezha Automobile at all.
In this way, Zhou Hongyi seems to be ready to regroup.
I don't know which outlet will our investment tide, the next wave will go to?