Less than half a month after the united States tested the water flash opening, Bubble Mart's overseas layout once again fell an important son.
On July 2, Bubble Mart Korea's flagship store was officially opened at Seoul Hongdae (hereinafter referred to as "Seoul Hongdae Store"), which attracted many Korean fans to queue up and snap up on the opening day. This is Bubble Mart's fourth offline store in South Korea and the first flagship store in overseas markets. The successful landing of the flagship store means that Bubble Mart's globalization strategy has entered a comprehensive acceleration stage.
Bubble Mart Seoul Hongdae Branch is located in Hongdae West Bridge-dong, just like Nanjing East Road in Shanghai, Hongdae West Bridge-dong is one of the favorite shopping places for young Koreans, and the "Hongik University Street" business district is known for its cutting-edge culture, strong artistic atmosphere, and is also a popular punch card for tourists around the world.
As the first flagship store in the overseas market of Bubble Mart, the Seoul Hongdae store has undergone a major upgrade in terms of store size, design style and operation concept. The Seoul Hongdae store covers an area of nearly 400 square meters, and the overall design also jumps out of the simple store logic, and is committed to creating a fashion culture experience space that young people love. With the theme of "Connection + Imagination", the store is divided into three floors, and each floor is equipped with a photo punch area, so that consumers can interact with their favorite IP at any time. There is also a special area on the third floor to provide a separate space for artists to communicate and interact with fans, and to deepen the connection between IP and fans.
Wen Deyi, president of Bubble Mart International, said, "Hongdae Business District is a 'pilgrimage place' for young people, there is a strong trend art and culture atmosphere, Bubble Mart has attracted a large number of fans through trendy toys, and we look forward to cooperating with more outstanding Korean trendy play artists and brands in the future." ”
In 2018, Bubble Mart began to expand overseas, choosing the Korean market for its first stop, and in October of the same year, the Korean local official website and shopping APP were launched. Subsequently, Bubble Mart continued to increase the number of online and offline channels in South Korea, gradually established a sound sales network, and accumulated rich experience in localized operations. In 2020, Bubble Mart's first overseas direct store opened in Seoul, and south Korea now has 4 offline stores and multiple robot stores, and has established an official shopping website to pass on the charm of Chinese tide play to Korean consumers in an all-round way.
As an important trend culture center in Asia and even the world, Bubble Mart has also signed many excellent original designers in South Korea, such as Seulgie Lee, CHOKOCIDER, coolrain & LABO, CLOCKHOUSE and many other Korean artists, and the IP series products such as SATYR RORY, DUCKOO, COOLABO, Flying Dongdong and so on are sold worldwide and are loved by consumers around the world.
In addition to the official landing of the flagship store, Bubble Mart will also establish a partnership with Studio Dragon, a well-known Production Group in South Korea, around IP. Studio Dragon is dedicated to producing and delivering top-notch TV series content, with major works such as "Ghosts", "Forced Landing of Love", "Druna Hotel", "Secret Forest" and so on. "South Korea's trend culture is developed, the entertainment and media industries are mature, and it has a great influence on young people around the world, According to Wen Deyi. We attach great importance to the cultural radiation role of South Korea, and hope to create a trend culture experience field through the opening of the flagship store, so that more young people will fall in love with our trendy toys and convey the brand concept of 'creating trends and passing on beauty'. ”
Since the beginning of this year, Bubble Mart's overseas expansion has accelerated in an all-round way, and relevant sources have revealed that the London store in the United Kingdom and the Auckland store in New Zealand have performed well since their opening this year, and the local first stores in Tokyo, Japan, Los Angeles in the United States, Melbourne in Australia and Paris in France are also in tight preparations, and it is expected to officially meet with local consumers in the second half of the year.
This article is from the financial community