Zhu Qihong currently lives in and hides wine in the cave
Inside the long and narrow cave, beautiful stone flowers hang upside down from the stalactites, and red, red, green and green lights shine in between. Everything unfolded according to the arrangement of the heavenly court, walking along the South Heavenly Gate, and the few steps should be the statue of the Jade Emperor, then the statue of Guanyin Bodhisattva, and a few steps away from the statue of the Buddha of Rulai.
"Call him Buddhist and Taoist, and get to play together." Following Zhu Qihong's guidance, this demon-and-ghost cave is "Fudi Cave Heaven", and he plans to make it a tourist attraction, although this seemingly deserted place is currently only used to store liquor.
Zhu Qihong's Magic Cave Photo / Southern People Weekly reporter Han Ruxue
A more widely known identity of Zhu Qihong's active online world is "cave brewer", who has become popular on the short video platform for the post "Post-90s Boys Give Up High Salaries on the Southeast Coast and Live the Life of a Fairy Lover in a Cave with Their Wives", which has repeatedly hit the hot list in the traffic wrapping of escaping the wind and the pastoral wind. In fact, Zhu Qihong was born in 1986, never engaged in high-paying management posts on the southeast coast, but in prisons as a manager selected by prisoners, "High salary is management, and I manage people in prisons." ”
The absurd thing is that although Zhu Qihong does not beautify herself, there are constant Internet celebrities who come and go here. This real experience of his has never been broadcast, and bloggers continue to weave lies and harvest traffic and hearts using the packaging template of "fairy lovers" a year ago.
In the two weeks of getting along with Zhu Qihong and the Internet celebrities who came and went, we saw various Internet celebrity anchors, knew five generations of people living in caves, visited the magic caves where wine was hidden, visited the Dafa Tianqu, participated in tea with goods, and so on, and experienced a scene of strangeness.
This is Zhu Qihong's cave, also like the cave of the times and human nature. Years of prison and wandering experience have given him a deeper understanding of "traffic". Traffic is human nature, how does he control everything? This is also what the general public is passively experiencing. Traffic and short videos are invading the lives of the most people, every moment, some people harvest, some people are addicted, and everyone is wrapped up in it.
Zhu Qihong in Fuyuan Cave
Go into the cave
"Can a cave make wine?" Following the map navigation to the location of the "Cave Brewer", I asked Zhu Qihong, who was standing opposite. He is tall and thin, wearing a black body, looks young and simple, and like the short videos that have become popular on the Internet, there is no trace of whitewash packaging.
"No, you can't." Zhu Qihong waved his hand and directly, "The Internet is to fry, come to the scene I will tell the truth." ”
Behind him, the winding road stretched deeper into the mountain, and a huge opening stood in the corner. Through the entrance of the cave, you can see the simple tables and chairs and scattered wine bottles inside, this is Zhu Qihong's living room, push open the side door, in front of you is the computer table, sofa and dining table, the stove is placed in the middle of the dining table, the temperature in the cave is lower than outside.
Exterior view of Zhu Qihong's cave
This is not a "good" cave, only two months of the year the solar energy shines on the cave entrance, and most of the rest of the time, living here is in the company of humidity and cold. But this is the cave that makes Zhu Qihong usher in the "peak" of life - popularity is a necessary condition for his survival now.
The "cave brewer" constructed by the traffic is a post-90s boy, who gave up the high salary on the southeast coast, lived in a cave with his wife, and lived a realistic version of the life of a fairy couple. The drone swept through a green water and green mountains, and Zhu Qihong received tens of millions of broadcast attention. After a video of "Rural Atai" exploded two years ago, Zhu Qihong ushered in a wave of Internet celebrities, and the content of each article was similar. Therefore, he also studied short videos, sold wine in the field, and created a brand of "cave winemaker".
Standing in front of the cave, Zhu Qihong flipped through the video of her mobile phone and explained these stories to me. His cave belongs to Zunyi City, Guizhou Province, where Moutai wine is famous in the market, and the brewing process of "Sauce Aroma" wine is a "Rich Classic" that everyone can say a few words in the local area. Zhu Qihong was born in 1986, his hometown is in the village near the cave, and he dropped out of school early to go out to work.
The earliest was in the nearby county and urban areas, and the income was several hundred yuan a month. Some companions called him to steal things and "make quick money", and the two won twice a day, half a point, and earn 1500 yuan a day. After that, Zhu Qihong could not turn back. Later, he went south to work in the Guangdong area, there were some local gangs, they didn't like each other, and from time to time they got into a fight, Zhu Qihong was fierce enough, and the beer bottle smashed on his head, and soon became the "big brother" of the jianghu, because he wore a black robe all year round, known as the "old demon of Montenegro".
How can big brother be willing to bury the head of the factory assembly line? From time to time, he went out to "make quick money", went to prison several times and was released after completing his sentence. The money came and went quickly, and the eldest brother made a generous offer, inviting the brothers to eat, sing, wash their feet, and when the money was gone, they did it again, and they went in and out. It was 2018, and the big brother of the jianghu was released from prison for the last time, realizing that he did not take that road and earn that money - he once wanted to make enough three or four million to wash his hands and not dry, but every time he was one step away from the goal, he failed miserably.
After he was released from prison, Zhu Qihong's sister-in-law bought him a smartphone. Soon, Zhu Qihong explored the doorway to play short videos and transformed into a cave brewer.
The place called "his own cave" in the video actually belongs to Dingtai Village, where Zhu Qihong's hometown is located. After he was released from prison, he had no house, said he had "no money to eat and no place to sleep", and later lived in this cave and sold alcohol for a living. Because of the land use problem, the village negotiated with him several times, and once, in a serious case, he jumped on a cliff to threaten him to die, and his wife recorded a short video with her mobile phone on the side - "I won't really jump, that's a way." Zhu Qihong recalled that he also said in his negotiations that once he was driven away, he would take his wife and children to eat, sleep, and in the open air, and then broadcast it live.
At that time, Zhu Qihong had lived in the cave for two years, drinking mountain spring water with water, using the net to find someone to pull the network cable, and using electricity to connect to the meter of nearby people. "Whoever gets first is whoever gets it." In Zhu Qihong's eyes, this cave can still be occupied with the concept of "occupying the mountain as king". At first, the circuit was unstable, and at night he lifted the hood of the car to power it.
Zhu Qihong's family ate in a cave
Not long after Cai Tao, the first secretary of Dingtai Village in Songlin Town, Huichuan District, Zunyi City, was transferred to the local area, he knew Zhu Qihong. In his eyes, Zhu Qihong was a young man with motivation and brains, and Cai Tao called his superiors several times to negotiate, trying to find a solution for the "illegal construction" of Zhu Qihong's cave. Another family separated from the Zhuqi Red Cave, five generations of people living in the cave, the entrance of the cave is bright and warm, there are legal procedures, but administratively it belongs to the Bozhou District across the river, "See how others do it, and then try." Cai Tao patiently explained to him and suggested that Zhu Qihong should not always broadcast online before this.
Zhu Qihong, while feeling that Secretary Cai was good and right, continued his live broadcast and selling alcohol — he made a living from it.
Zhu Qihong and Xiao Wang were filmed with a drone in the back hole
Visit neighbors
"Is there any difference between the cave and other places?" After learning that the cave does not brew wine, I ridiculed Zhu Qihong should be called "cave wine collector", and he said in the live broadcast that "one year of hiding in the cave is equivalent to three years of hiding outside".
"Who knows exactly what the difference is." Zhu Qihong said that the temperature in the cave is low, there will definitely be differences, but hiding in the cave for one year is equal to how long it will be hidden outside, and there is no specific statement. If you get a big order, the wine is pulled directly from the winery to the customer, and you can't enter the cave.
Only part of the wine is in the cave, it is relatively stable, the other is the turnover, generally does not exist inside, one or two million yuan of orders, are directly packaged in the winery and sent away, will not go Zhu Qihong's side. In fact, even hiding wine is a gimmick, he does not even make wine nor hide wine, but just connects the two.
In Zhu Qihong's eyes, this is not a deception, he repeatedly began with "the water here in Maotai is very deep", saying that when he was prosperous in the early years, there were many people who made a fortune from wine. Walking on the streets of Maotai Town, there are many hotels selling shops that are sales companies, and people who really want to buy wine will understand it at a glance, including Zhu Qihong's "Cave Brew Cave Hidden Gimmick".
In Zhu Qihong's logic, everyone is frying gimmicks, as long as their own is cheaper than others, it is good wine. Once, at a dinner party with several self-media friends, talking about the wine in Maotai Town, some people said that it can cure diseases and prolong life, Zhu Qihong did not think so, "What disease can be cured?" Vanity disease. ”
Not far from Zhu Qihong, there was another family living in the cave. Driving along the winding road, around the other side of the mountain, at an altitude of 1200 meters above sea level, is the nearest neighbor "Dongzhong Renjia WineRy". There is another way to pass through the cave, it takes about an hour to walk, bring ropes and other tools, you can lead from Zhu Qihong's cave to this cave, and the labyrinth-like forks along the way are the result of thousands of years of underground river erosion.
In addition to me and Zhu Qihong, there was also a backpacker Xiao Wang who stayed at Zhu Qihong's family sofa. Born in 1998, Xiao Wang began backpacking after graduating from high school, and now earns traffic and survives by sending some travel videos.
I saw a woman hunched over her waist, carrying a basket full of backs, out of the hole, which contained corn used in winemaking, as big as broad beans, with a strong sauce flavor, and she had to carry it to feed the pigs. The family has lived in a cave for five generations, selling alcohol for a living, and in recent years, it has ushered in a wave of orders due to self-media exposure.
The woman left the kung fu, Xiao Wang walked into the courtyard, opened the mobile phone, and began to shoot the live broadcast. The woman did not want to talk back, Xiao Wang thanked him politely, he had his own method, "Can't find that person, I will make it up, as long as I don't slander people's families, fake it's okay, no one comes to find." ”
Zhu Qihong took out her mobile phone and showed me one of the videos, in the camera are two stones, and his voiceover tells the love story of two stones, to the effect that the traditional myth of falling in love cannot die fossils - thousands of plays, and even some people are moved to leave messages, and all this is Zhu's fabrication.
Zhu Qihong can't see the traditional model of the Dongzhong people's winery, he negotiated with others before, let the Internet celebrity anchor sell his own Dongzang wine in front of the door, and give the Dongzhong people's wine shop 5,000 yuan per month, but the other party did not agree, afraid of breaking his own brand. "What brand do they have?" Zhu Qihong said that the other party was originally brewing grain wine, but now it has earned one or two million, floating up, the first two years of the line, recently also did not work, a year to earn about 100,000 bar.
He also had an idea, to open the cave, and a few people to fund, about 3 million, do not need the family to pay a penny, but the family is not willing, had to give up.
Since selling wine in 2018, Zhu Qihong's own business has also improved a little bit, at the beginning it was to sell grain wine upside down, there was no packaging, no brand, all of them were bulk, barrel by barrel. Although the added value is not high, Zhu Qihong is still the best business in the neighborhood.
Others basically do local business and sell nearby. Zhu used the webcast to sell to outsiders.
First of all, he opened a live broadcast to sell alcohol in Kuaishou, which had reached 30,000 fans at that time, but because he did not understand the rules of the platform, the account was blocked, and later he summed it up as "can not directly sell alcohol, private messages can be." At that time, his wine was called "Zhu's Bud Valley Wine", and the trademark "Cave Brewer" was registered later.
Two years ago, his son was born, and because he was in a cave, he simply named him "Dongsheng". At present, he is preparing to register a new trademark, "Dongsheng Dongzang Liquor", no matter when, first grasp the trademark, brand in his hand, this is the product of the design, as long as it can attract traffic, he will not worry about sales.
Cross the sky canal
Traffic is everywhere, in the eyes of Zhu Qihong and Xiao Wang, wherever they go, they can shoot where they go and compile where they go.
Xiao Wang is confused from time to time, he does not know what video can fire, and it is still only a "small transparency" in the online world. The answer was immediately delivered to the eye:
A black Lincoln car on the road suddenly crashed into a rock on the side of the road and stopped there. Xiao Wang hurried up to take a picture, Zhu Qihong began to come up with ideas, you can use the first person, said that this car is his own, driving, crashing, and then render how thrilling it was at that time, the traffic will be higher.
"All videos are scripts, and 99.9% of online self-driving crashes are made up by themselves." Zhu Qihong continued to share his methodology, "I tell you a big traffic, last time I saw a person on the Internet driving a sheep to death, and then lost a thousand yuan, on this process was filmed into a video, traffic sharing earned ten or twenty thousand. ”
In the field of short video, traffic is the scale of everything. Zhu Qi's next stop for Xiao Wang to get traffic is Dafa Tianqu. Located in Tuanjie Village, Pingzheng Gelao Nationality Township, Bozhou District, Zunyi City, Guizhou Province, it is Huang Dafa's hometown. Over the years, the villagers used primitive tools to carve out three villages on the edge of the cliff and pass through three large mountains, nine cliffs, and more than a dozen steep ridges with a total length of 9.4 kilometers of water channels.
Zhu Qihong and Xiao Wang interviewed Huang Dafa
Seeing Huang Dafa was in his home. He wore a black coat, a layer of red on the inside, a layer of white on the inside, and a medal hanging from the neat coat, asking "do you want to take pictures" if you want to take pictures. Facing the camera, Huang Dafa held out a hand to me and held it, he was used to such a shot.
Finally, it is necessary to take a walk of the Dafa Heavenly Canal yourself. On the steep cliff of several hundred meters, Xiao Wang walked back and forth several times, and at the same time turned on the drone to follow the shooting, the whole process was only a sentence of "Hello everyone, I am now in the Dafa Tianqu". After finishing work, he held the plane in his right hand, happy with fear, "The challenge is successful, safe and safe." "I was a little worried, feeling that if this video was posted on the Internet, I would definitely be scolded by my father, which was too dangerous."
Xiao Wang used no one to shoot the Dafa Tianqu
There was a blind old man living alone nearby, and Zhu Qihong suggested that Xiao Wang go and see him. Many Internet celebrities go to see the elderly and shoot videos at the same time to gain sympathy and traffic. Blind elderly people in their eighties and nineties, living alone, in difficult conditions, these labels naturally carry traffic value. Zhu Qihong has not taken a picture, he will only take the Internet celebrities to go and remind them to buy some eggs and milk and then go over.
"If I use the old man as a joke, I will make at least 50,000 yuan a month on him." What do I just have to do? Today our fans come from ××, come to see the elderly, 'If I do this every day, I will squat there, and the traffic is also very high, but I am not willing to do it, I have my own bottom line, I have my own way of making money.' ”
Zhu Qi red belt Xiao Wang visits the blind old man living alone Photo / Southern People Weekly reporter Han Ruxue
Zhu Qihong's way of making money is through traffic to sell wine. Soon after, his cave will usher in more than a dozen self-media big V, with more than 10 million fans, which can be well publicized. The sales model is readily available:
Before there was a couple in Guiyang to do self-media, the whole network of fans more than two million, originally did the tourist number, in the cave for three months, through the various platforms to sell wine, earned 300,000. Now the other party's certification has the suffix of "cave winemaker", they sell wine full-time, Zhu Qihong is responsible for the purchase and delivery, and the other party only needs to drain the stream to get a share. "It's a little more comfortable to sell wine. He came to do two or three months, went back to do nothing, relying on the original old customer buyback, every day in the receipt, for a long time did not send live video, can also be one or two thousand per month. ”
Tourists of the Dafatsu Aqueduct
Tour the tea plantations
Several bottles of wine bottles of different packaging were placed on the table, smelling the incense cups one by one, Zhu Qihong poured out a cup, first smelled, then tasted - he was allergic to alcohol, did not drink it, took a shallow bite and immediately spit into the garbage can, and then quickly took the teacup and began to rinse his mouth.
This is to taste the newly made several dongzang wine, sitting opposite Zhu Qihong is "rural Atai", he first shot a video with the title of "post-90s boys gave up the high-paid secluded cave on the southeast coast to live a fairy life", and since then many Internet celebrities have followed the use of Atai's template, although Zhu Qihong does not deny that this story is fictitious.
Zhu Qihong felt that it was positive for her to start a business and sell alcohol after her release from prison, and she did not shy away from talking about that period of prison time. However, in the video uploaded by Xiao Wang, the Story of Ah Tai's version is still used. Like the influencers who come and go here, they only look at gimmicks and traffic.
Zhu Qihong and Ah Tai are now partners, selling Dongzang liquor together, and they are discussing how to better market. Today's new idea is to add anti-counterfeiting markings. A particularly formal product often has an anti-counterfeiting mark, giving the layman a feeling that the product is very high-end, and this logo is also like a unified standard identified by some third-party agency. In fact, this anti-counterfeiting logo is the merchant to get it by themselves, through a system to put all the anti-counterfeiting codes on it, and then type out, each corresponding anti-counterfeiting code is automatically generated, the cost is very low, but the so-called high-end feeling is about to come out.
Ah Tai has been shooting short videos on rural themes for several years, and it is not strange that he imitates and plagiarizes each other on the platform, but he does not think there is a problem. Some teams make a living from it. A large team, send a variety of videos to test the amount of playback, find which copy or story has traffic, then change an account and then send, until the traffic is eaten clean, "You can't eat clean, you will be taken by others in vain." ”
As the car went all the way, we had to go to a factory to get chili noodles, which was a product that Atai was live streaming. Atai instructed along the way how to shoot videos, which can be filmed to make up stories, or just say a few minutes to a stone, "Now it is like this, I talk to animals or plants every day, there is such a person, slowly can fire." 」 ”
Atai recommended a model for making quick money, that is, to go to a very remote place in the countryside and go to spend the night every day. According to this angle, the maximum two months, the minimum monthly income of 20,000, do enough for two months, the traffic will soon rise. He had witnessed many times such numbers being made from scratch.
"People who will make money will earn crazy heads, people who will not earn can't earn, the pattern, but also the pattern..." "It is the lion who eats meat, the rabbit who eats grass, that is, the high dimension strikes the low dimension..." "The rich man's money is easy to earn, and the money is the number to them; People who don't have money can't do business with them, and they can't make money..." These money-making experiences were finally ridiculed by the two people as: Bragging can make money, why not engage in it?
After talking about wine, they went to the tea garden to start a new round of cargo journey.
The destination is Meitan County, Zunyi City, which is the tea picking season, and the Meitan green buds here have just matured. Along with Zhu Qihong and Ah Tai, wu Qilin was also there. Wu was originally a reporter, and now he has also joined the army of self-media, and his profile is written as "China's good netizens, short video operations, and internet celebrity training bases".
After arriving at the tea garden, a group of people took out their own equipment, mobile phones, drones in turn, taking pictures of the tea garden, selfie explanation, all waiting for the traffic that may be hot after uploading.
The chat also revolves around the traffic, Zhu Qihong can not fully understand the direction of the traffic, sometimes want to fire but can not fire, sometimes did not expect to fire. For short video platforms, 100,000 views can not be regarded as a fire; But for Zhu Qihong, a small fire is enough.
His selling liquor is a vertical field, as long as there is an intention to add contact information, there is a basis of trust, the transaction rate will be much higher. Zhu Qihong opened his mobile phone to show me, when the fire, he was replying to the message for several days in a row, adding hundreds of WeChat, "One is worth at least 100 yuan." ”
Not only does he sell alcohol himself, but he also wants to create his own traffic personality, do self-media, be a big V, go where to shoot, and bring fire to other people's things. Zhu Qihong said, "When you do self-media dinner, you should not charge him money," let them shoot videos to promote, you can make more profits. After that, he planned to make a homestay, and all self-media people would eat and live for free as long as they came. For example, now that the wood turkey is on the Internet, he makes wood turkey, even if he does not drink alcohol or buy wine, he does not charge money, all for publicity.
These "grand plans" have the color of true and false, and Zhu Qihong's theory is circulated in the cave area together - "In the Internet era, traffic is money, as long as you have traffic, money will automatically run over." ”
I asked how the business was today, and Zhu Qihong said that five people had been added today. See if there are any orders that have been paid for – none today.
After visiting the tea garden, the group went to the street to find a restaurant to eat. When I met a hot pot restaurant with the name of "Cow Yak", everyone pulled out their mobile phones and started a new round of short video shooting, "This is the store I have seen the most cattle." ”
Hotpot shop signboard Photo / Southern People Weekly reporter Han Ruxue
During the banquet, everyone brushed their mobile phones, and Zhu Qihong's wife ridiculed them as self-media at a glance. Zhu Qihong responded while posting today's newly taken video, "Think about how to earn back the money spent today." "He's writing copywriting for selling tea in his circle of friends.
The topic goes back and forth in making money and traffic, until the end of the meal, everyone's circle of friends or short video number, there are clear price tags related to tea gardens.
Caverns
The black red flag car hit the road again, this time to the "Mysterious Cave Heavenly Valley". Hidden deep in the mountains, winding along the winding road, the magic cave opens its doors to us: under the glow of red, green and green lights, the big red banners of live wine selling stand horizontally above, there are various wine bottles on the table, the smell cups are lined up, and a simple mobile phone device is enough to connect the magic space with the thousands of hearts in the online world.
This is the place where Zhu Qihong first sold wine live, and it is also the cave base camp of the "cave winemaker". He runs the forest with four or five partners. In the vast space, the development of agriculture, forestry, tourism and other ideas emerge in an endless stream, Zhu Qihong only stared at this cave.
Zhu Qihong rings the "God Bell" in the cave Photo / Southern People Weekly reporter Han Ruxue
Natural stalactites hung upside down beautiful stone flowers, Zhu Qihong skillfully walked through it, suddenly stopped in front of a huge stone, knocked, made a crisp sound, he named it "God Bell" - "knock on the treasure of fortune, knock three times for a long life and a hundred years." The flattering vocabulary came at the right time, accompanied by his majestic "business plan." "This stone can make hundreds of thousands of dollars a year," Zhu Qihong said nonchalantly, "I want to make culture for it." Although he has not received a lot of cultural education, culture has always been Zhu Qihong's words, which is the core of his selling point. Corresponding to the beautiful longevity and fortune vocabulary, it is 30 yuan per knock. In Zhu Qihong's vision, in the narrow cave, everyone lined up and knocked one by one. The scenic spot is free to enter, but entering the cave is to wear a disposable shoe cover per person in the name of protection, charging 1-2 yuan, and the free ticket is to use the greedy psychology to advertise.
"Arrange for someone to collect money from the side." Zhu Qihong finally added that the so-called hunger marketing, Internet celebrity culture, consumer psychology, a variety of theories are fully displayed on his stone. Walking to another upside-down stalactite, Zhu Qihong said that he was ready to use it to apply for the Guinness World Record - "the world's largest stalactite with stone flowers", about four meters high stone flowers hanging upside down in mid-air, "maybe there are bigger, but did not find, this is the biggest", experience told Zhu Qihong, as long as it is related to the word "most", there will be traffic, there will be visitors.
Zhu Qihong's above ideas have not been agreed by the partners, and the cave is currently idle, leaving only the "relics" of the live broadcast at that time to declare a momentary glory.
The cave is a thing of the past, but the way of capturing traffic and people's hearts is firmly on Zhu Qihong's body. A buyer sent a question, asking why the ten-year-old wine he bought was not as good as the five-year-old wine.
Zhu Qihonghui: You have to taste it slowly, because you have been drinking wine for five years for a long time, and the taste has adapted to that one, and suddenly drank other qualities, and did not adapt for a while.
The other party listened and placed another order.
The information reminder rings non-stop, and there are customers to ask for prices, ask if you can give a discount. Zhu Qihong glanced at it and put down her mobile phone. He said not to reply first, and then say it after two hours, so that he could hang the other party's appetite.
"I don't sell alcohol because I can drink or taste wine, but I can find a way to get you to place an order with me," he added after a pause. ”
Fish farmers
Zhu Qihong has a friend who does farming in the mountains, a pristine fish restaurant with local characteristics. Xiao Wang took the mobile phone into the restaurant, first asked if any other Internet celebrities had taken pictures, he was ready to "emulate it", and immediately changed his mouth to add, "Learn from it." ”
Zhu Qihong sat on the side of smoking, lazily teaching the "secret" to the fledgling blogger: the specific amount of money mentioned at the front of the video is easy to fire, such as "spend 500,000 to build, and finally earn millions a million", Xiao Wang lian claimed to be.
On the way between the cave and the cave, Zhu Qihong and Xiao Wang did not leave the short video in three sentences. They will send a copy of the material to various short video platforms, and the number of broadcasts on different platforms may vary greatly, and no one has a 100% certain traffic password. Today is the second day that Zhu Qihong uses a video platform account, "Give it another 15 days, the fire can't get up, I will uninstall." He relies on short video platforms, and the platform also relies on the material uploaded by these bloggers, and neither side seems to need more patience.
They concluded that the highest price per unit of traffic share is a video with about 30,000 views, and then as the number of views increases, the growth rate of money will slow down. Among the contents related to Zhu Qihong, the video with the highest traffic is still the video of "the post-90s boy gave up the high salary on the southeast coast", which has 8 million views, corresponding to a single income of about 5,000 yuan.
There must always be a next stop in the journey, Xiao Wang is leaving the cave, and he is ready to go to the nearby Ten Thousand Acres Cherry Blossom Garden. On the short video platform, the pink cherry blossom rain slowly fell, the amount of playback rose, and Xiao Wang wanted to see if this would make him angry.
Soon, Xiao Wang sent the "cherry blossom rain" he had seen with his own eyes, the sparsely fallen trees, the flowers that were about to bloom, and the white in the past was far away, far from the aesthetic romance in the imagination. Flow makers are also fooled by traffic. I think of Xiao Wang's summary of the short video creation he understood, "One is blowing, one is editing, and the other is thick-skinned." ”
Later, I asked Zhu Qi how the black tea leaves were selling, and his purchase price was 600 yuan a catty, selling 1500 yuan a catty. He said two or three people came to inquire about the price, but there was no follow-up. He will not reduce prices, "of course doing business is to make money, can not get money to do business." But the day before, he made $2,000 selling wine, "with ease." ”
A month after leaving the cave, Zhu Qihong called me to tell me that there was a problem with the trademark registration of dongzang liquor. Later, there were other disturbances. We all know in our hearts that beyond this cave he built with his own hands, traffic and people's hearts can ferment new problems every second. From time to time, he had to come out of the cave and look for answers.
Whether it is a long period of wandering and sleep, or a short period of glory and fans, it will eventually disappear, and in this long life road that is more long because of twists and turns, how to attract tens of millions of people's hearts, Zhu Qihong is groping, he will not stop - in the flow, there is always someone who is being captured, and there is always someone who is being captured.
Southern People Weekly reporter Han Ruxue