Italian luxury brand Gucci launches its first luxury pet lifestyle collection.
This is Gucci's first foray into pet supplies, including clothing, tethers, collars, cutlery, and carry-on pet travel bags. It is worth noting that different categories of products have corresponding materials and pattern designs, which is convenient for pet owners to choose the same color collocation or mixing.
In the clothing segment, the collection launched Polo shirts, T-shirts, knitwear, waterproof jackets (priced at 6900 yuan), bright and playful colors, such as full-body strawberry and heart-shaped designs, with Interlocking G and classic Monogram motifs.
The Gucci Pet Collection also offers a custom-made mini sofa (priced at 70,000 RMB) for pets to rest, a brand-printed ceramic feeding bowl with a removable storage box and bowl cover for easier carrying, and a feeding mat (priced at 2,760 RMB).
For frequently traveling pets, GG canvas comfort tethers, storage bags and AirTag cases are also important.
In line with Gucci's commitment to sustainability, the Pet Range is made from recycled polyester, recycled cotton and demetra, an innovative sustainable material. Demetra is An eco-friendly material that Gucci has developed in-house over two years without animal ingredients, raw materials derived primarily from sustainable, renewable and bio-based sources.
The new series kicked off with a promotional campaign featuring Max Siedentopf as art direction and photography. Gucci followed numerous luxury brands into the pet supply space. French luxury brands Hermès, LOUIS VUITTON (Louis Vuitton), CELINE (Slyn), Italian luxury brands Fendi (Fendi), Prada (Prada), German fashion luxury group Hugo Boss and so on all offer a chic and luxurious accessory range for pets.
Source: GUCCI website, Sky News UK
Image source: GUCCI official website