Recently has been studying craft beer, drank no less than 20 kinds of craft beer, and many industry practitioners, enthusiasts chatted a lot, but found that it seems that most people for craft beer acceptance is not high, but some foreign friends drink beer, but non-craft beer does not drink, why is this?
In fact, it is not surprising that as a man who has been in society for many years, I have basically never seen any important social occasion to drink craft beer, unless the boss who talks about things is good at this sip. Basically, it is all liquor, either dry red, if it is also a foreign wine with foreigners, it is not the turn of craft brewing.
And more scenes of drinking craft beer, is with three or five friends, together in a craft brewery, one person to order a few bottles, chat and flutter, or at home on the hour, this is most of the craft beer consumption scene, so this also determines that craft brewing must be a niche thing.
And friends who drink know that partying and eating is the biggest scene of drinking at present. But the problem is that most of the craft brews are not suitable for Chinese food, such as the most classic hot pot, you drink a bottle of Shitao, monastery, that feels not at all, the wine body is too heavy, can not solve the hot pot heat and spicy, not as good as the whole bottle of Harbin, snowflakes this big green stick.
And the stir-fry and barbecue we most often eat, there is no place for craft beer, of course, you have to use craft beer to match these I have no opinion, after all, everyone's taste is different, I want to express that most people, can not accept such a combination. And like some foreign foods, comparatively speaking, it is more suitable for matching craft beer, this writing, and a very long article, here is not too much expression.
It's worth mentioning that I found that many people have a consensus: most industrial beer is a smell of horse urine. But in the world of craft brewing, that's not all true. Because it may be the bitterness of ipa, the sweetness of fruit puree, the acidity of sour beer, the mellowness of Shitao, the thickness of the monastery, and the countless flavors, it makes the craft brewing world beautiful.
But this also leads to a problem: if a person tries craft brewing for the first time, it is a taste that he does not like, then he may not drink it again, which also affects his judgment of craft brewing, and he has bid farewell to the desire to explore craft brewing. This happened more than once or twice to my friends I met.
In addition, the price of ordinary industrial beer is generally around 5 yuan a bottle, and the expensive Budweiser, Heineken, and Asahi are not more than 10 pieces. The price of most craft beer is more than 15 yuan, and the expensive tens or hundreds or even thousands of them have it, which is also doomed to the craft brewing market will not be too big.
So in the past two years, the craft brewing market has become hotter and hotter, and many unscrupulous manufacturers have been driven by interests, so they can buy a few pieces of equipment, find a few winemakers, buy some hops, give a very foreign-looking name, change the packaging and say that it is craft brewing, and start to circle money. I've seen people like this more than once, too many.
As a craft brewing enthusiast, I still hope that the industry is getting better and better, and I hope that there are fewer and fewer people who circle money, so that it can develop independently. I believe that one day, when people talk about craft brewing again, they will not think about whether it is difficult to drink, expensive, or gimmicky, but real enjoyment.