We have been exposed to this colorful world since birth, and you can have a soft spot for any color in the hue ring, but two or more colors are often weird when paired together? Not for yourself? Whether it is daily collocation or visual design, if you can understand the meaning of color transmission, cleverly matching different colors with a "sense of premium", it is of great benefit to create personal charm to enhance taste and feeling. What does color represent? How do you feel when you see these colors? How to impress the target user through color?
red
Pure red
As a classic warm color, red makes people feel warm and excited, and stimulates the desire to buy. Pure red is used in the gastronomic category, which can greatly stimulate the appetite and feel the delicious taste of food. In the design of beauty categories, pure red has a variety of impressions, which not only shows the lively atmosphere of the promotion, but also conveys the elegance of mature women and shows the sense of product quality; Used for women's clothing to show women's mature charm; Used in men's clothing to make the picture full of fashion and personality; The use of red in sports categories conveys passion and vitality, and there is a strong sense of positivity that makes people's blood boil. Mention the Spring Festival theme is more necessary to use red, the relevant classic color is red + yellow, but not used well will show old age, switch to rose red or orange red, or add some green and blue to reconcile can produce a good effect. Pure red is also one of the main colors used in Christmas, representing a combination of red and green. Pure red also represents romance and love, which is very suitable for hot love.
pink
When the combination of delicacies and pink colors can convey the sweet taste of food. Combined with beauty, the main performance is girlish. No matter what the product, with pink, can make people feel soft and cute. Most of the pale colors are suitable for expressing children's innocence and cuteness, and pink can show the sweet side of children. The pink of Valentine's Day or Tanabata expresses the sweetness and greenness of love. Pink also has another visual impression, that is, warmth, so it is often used in Mother's Day related themes, showing a feeling of warmth and happiness.
Crimson
The dark red color gives people a sense of luxury, and the color impression of the dark red system is: quality, luxury, maturity, mystery, and power. Suitable for expressing mystery and strong spicy taste. Through the crimson red, it is reminiscent of the elegance of a mature woman. In addition to creating a lively atmosphere, it will also present a sense of luxury. When crimson is associated with a sporty theme, it will make people feel a lot of power.
Yellow
Pure yellow
Yellow is the brightest color on the hue ring, revealing a sense of youth and vitality. Yellow is also a "versatile" color, and when the tone is unified, it does not conflict with any other color combination. Bright pure yellow highlights the freshness and deliciousness of the food. In the beauty category, pure yellow can reflect the youthful and energetic positioning of the product. Pure yellow is also strongly associated with sunlight and is often used in the promotion of sunscreen products. When combined with characters, it conveys a sense of fashion. When associated with sports products, unlike the sense of passion and strength brought by red, pure yellow focuses on reflecting the dynamic and vitality of sports, and also has a sense of fashion, making the picture very young. Designed for children's themes, it is youthful and makes people feel very interesting. In addition to deliciousness, vitality and fashion, pure yellow is a soft warm color, giving people the impression of warmth, light and hope, which is used for the publicity of financial products, making people feel warm and at ease.
Pale yellow
In addition to the light yellow color, it seems that you can also see a ray of early morning sunshine. The light gray tone of yellow, without sunlight and vitality, is more elegant and rustic. Combined with wood grain texture, it can reflect the quality of food; Used for the promotion of beauty products, it is mainly low-purity light yellow, light and gentle and natural; Brown and yellow retro and literary sense bursting. By combining different shades of light yellow to simulate a bright gold, the picture has a sense of light luxury.
Brownish yellow
Dark yellow is a dark shade of orange and yellow, which is more special and is called brown. Classical, vintage, nostalgic, rustic, quality. It is mostly used in coffee and chocolate. Used in food to express a nostalgic classical atmosphere; It is used for makeup to express the classical court atmosphere and highlight the quality of the product.
green
Green
Green belongs to the neutral color, and people's feelings about green are basically the same, neither too cold nor too hot. From the color impression, green is a color that represents natural health and safety. The colors of the green system can also be divided into three categories: pure green, light green and dark green. Pure green is divided into red-green, positive green, and turquoise. Because the positive green makes people feel a little stimulated and tacky, it is easy to produce visual fatigue. The color impression of pure green: natural, vibrant, fresh, healthy, safe and environmentally friendly.
Aqua
Light green gives people a soft, idyllic, fresh visual feeling, very comfortable and comfortable. Used in gourmet beauty to highlight healthy all-natural conveys a fresh tone of literature and art. Used in children's products, it reflects youth and innocence, making people feel safe and secure.
Dark green
Dark green color impression: quality, maturity, mystery, tranquility, classic. Improper collocation can create a dull or depressing feeling, and can also create a negative impression. There is no natural freshness of green, but the harmonious picture is easy to texture. Used for beauty themes to give people a sense of tranquility deep in the forest.
blue
As a typical cool color, the color impression is opposed to red, making people feel refreshing, rational and calm, and many are related to themes such as men, technology, and summer. It is a typical fading color, suitable for the performance of the background, blue is also divided into pure blue, light blue, dark blue.
Blue
The pure hue of blue has a sense of vitality and vitality. According to the hue, pure blue can be divided into positive blue, sky blue and cyan. Pure blue used in food is not like yellow and red can directly express food deliciousness and appetite. But it can set off the food very well, and it can also highlight the natural and pollution-free quality sense. Rational pure blue can also make people feel at ease and reliable. In addition to being safe and reliable, it can also express purity and hydration in beauty. Although the blue tone is rational and calm, with some warm color embellishments, it will produce a strong sense of impact and tension, which is full of personality. Pure blue is used for digital home appliances, for financial performance is very rational, reliable and safe, can echo with the copywriting.
Blue
Light blue is less rational and calm, more gentle, bright and soothing. Used in food to express a cool and pure atmosphere. Reflects the naturalness and peace of mind of food, and also echoes the theme of summer. The same is true for beauty, cooling and moisturizing professional and technological sense. It is used for the summer theme of fresh and cool clothing, and the sports category is mainly based on lightness. In addition to the innocence and cuteness of light colors, light blue for children can also show a sense of technology and reliability.
Blue
Dark blue or dark blue is often used to express mystery and fantasy or a sense of technology and futurism. Used for beauty can reflect the high-end positioning, there is a sense of mystery in the depths of the sea, a sense of dream under the stars late at night, and a sense of technology in the laboratory.
purple
Purple represents nobility, romantic elegance. Green, like purple, is a neutral color. In addition to the romantic color impression of women, high-purity purple also has warmth and vitality. Blue-violet added is colder, while magenta with red is warmer. Light purple is elegant and feminine girly, and it can exude a strong girlish temperament when used in makeup. Deep purple can better show the noble temperament of women, and is often used to create mysterious dream scenes.