This summer, Lingmei has almost been melted by this temperature of up to 40 degrees! Sweating profusely when eating, the most important thing to think about at this time is to have a bottle of ice coke!
As soon as you see it, you immediately feel redeemed, such a classic bottle... Yes, so why are its bottles so classic?
Hahahahahaha
Coca-Cola is a household name brand, although it is a foreign brand, but it has been rooted in China for decades, the name has long been deeply rooted in the hearts of the people, we talk about it, we think of its LOGO and glass bottle. Its appearance is not only beautiful, but also very safe to use, easy to hold and not easy to slip off. In addition, because the structure of the bottle is medium to large and small, when it is filled with Coca-Cola, it feels like a lot of weight, so how much do you know about its origin?
From a design perspective alone, the arc bottle is a general example of a classic textbook of packaging design.
At the beginning of the twentieth century, American women were popular to wear foot companion skirts, which were slightly thinner near the knees, and it could show the curvy beauty of the female figure when worn, so it became a popular fashion for American women at that time. Lot is a worker who makes beverage bottles, loves to think whimsically on weekdays, and always likes to come up with some strange ideas.
One day, he and his girlfriend went out shopping together, and along the way, people frequently turned back to the foot mate skirt that his girlfriend was wearing to cast envious glances. Lot also began to pay attention to the dress. Admittedly, the foot skirt worn by the girlfriend is too attractive, showing the girlfriend's graceful posture at a glance. It might be nice to make a bottle of a drink in this shape as well.
After repeated modifications, not only did he design the bottle to be very beautiful, much like a young girl, but he also designed the capacity of the bottle to be just the size of a glass of water.
After the bottle was trial-produced, it was praised by the public. What is even more amazing is that the middle and lower part of its bottle shape is twisted, just like the striped skirt worn by young girls; The middle of the bottle is full and fruitful, like a girl's hips.
His results fit Coca-Cola's creative concept very well: "The bottle shape of Coca-Cola must be recognizable even in the dark by the touch of a hand." During the day, even if the instrument only sees one part of the bottle, it must let people know immediately that it is a Coca-Cola bottle. ”
So much so that in the 1920s, this curved bottle was also known as the "narrow bottom skirt bottle".
As a result, Coca-Cola in bottles designed by Roth became a big seller. In 1923, the Coca-Cola Company acquired Roth's patent for $5.5 million.
After using this glass bottle as a Coca-Cola package, Coca-Cola's sales soared, and Coca-Cola began to sweep the United States and sell well all over the world. The $6 million investment has been rewarded with hundreds of millions of dollars, and this glass bottle packaging has become a classic design of Coca-Cola, which is still immortal.
The design of the arc is also convenient for drinkers, the same bottle, the arc bottle is more convenient to carry than the ordinary beer bottle, as long as you hold the protruding part of the arc can be easily held.
The arc bottle also gives people a visual illusion, as if the liquid contained in the arc bottle will appear to be more than the actual amount, which makes the arc bottle itself a rare and good design.
Years later, these three characteristics were summarized into three major beverage bottle packaging design rules and were widely circulated among designers
- 1. When holding the neck of the bottle, there will be no feeling of slipping;
- 2. The liquid contained in it looks more than the actual amount;
- 3. Chic appearance.
- 1899 - Wooden stopper bottles The earliest "Coca-Cola" bottles were sealed with wooden stoppers. At that time, the trademark word "Coca-Cola" was embossed on the bottle, and its font had two versions of italics and cursive, which generally represented which city was injected by the bottle. This "Coca-Cola" bottle appeared only briefly in the 18th century and was not actually adopted.
- 1900 - Straight Bottle At the beginning of the 20th century, this straight bottle with an iron lid seal replaced the heavier and coarser cork bottle. The bottles are labeled to certify the composition of the material they contain, and the "Coca-Cola" trademark is embossed in cursive font. Since before 1910, most bottles were produced by hand.
- 1915 - The defect of the original bottle Straight bottle led to the birth of the hobbleskirt (hobbleskirt), which is widely known in modern times. Although the prototype of this exaggerated curved bottle body was never used in production, it formed a more streamlined curved bottle body in the future.
- 1916 - The Curve Bottle HobbleskirtBottle was first patented on November 16, 1915. This patent was renewed on December 25, 1923, hence the name "Christmas Bottle". The design of this bottle is very popular with collectors, and it is generally printed on the bottom of the bottle with the name of the city where the bottle was first injected.
- 1957 - White lacquer bottle Coca-Cola decided to use printing to replace the traditional glass floating type with a trademark printed with white lacquer. By 1960, the hobbleskirt was trademarked, and it was the second glass bottle to be registered.
- In October 1985, Coca-Cola for plastic bottles was launched. In the same year, the American spacecraft Challenger brought Coca-Cola into outer space, becoming the first carbonated drink for humans to drink in space.
Although I know the origin of the Coca-Cola bottle body, LingMei guesses that you don't know how to make glass bottles. Then, Sister Ling will tell you about it.
Process
The production process of glass bottles mainly includes:
(1) Raw material pre-processing.
The bulk raw materials (quartz sand, soda ash, limestone, feldspar, etc.) are crushed to dry the wet raw materials, and the iron-containing raw materials are treated with iron removal to ensure the quality of the glass.
(2) Preparation of compounds.
(3) Melting.
The glass compound is heated at high temperature (1550~1600 degrees) in the pool kiln or pool furnace to form a uniform, bubble-free liquid glass that meets the molding requirements.
(4) Molding.
Put liquid glass into the mold to make the required shape of glass products, such as flat plates, various utensils, etc.
(5) Heat treatment.
Through annealing, quenching and other processes, the stress, phase separation or crystallization inside the glass are eliminated or generated, and the structural state of the glass is changed.
With the development of chemical materials and production technology, Coca-Cola plastic bottle packaging on the market today occupies most of the market, but it is still like the line design of classic glass bottles, because the bottle body design of glass bottles is loved by people.
In a sense, the shape of the bottle represents the characteristics of the times and confirms the historical footprints traveled.
Coca-Cola has become a world-renowned brand in one fell swoop, and the classic design of the Coke bottle in our hands today is more ergonomic, and the position of the hand is more comfortable, which is also the concept of comfortable life advocated by today's society.
Eat today, order a bottle of Coke!