Fawn Butler is a one-stop intelligent marketing platform, in order to help advertisers improve work efficiency and thus improve the promotion effect, today Xiaolu Jun will share with you how to achieve the promotion effect after the use of a lock opening company to use The Deer Butler.
First, the marketing background
A lock unlocking company located in Nantong, Jiangsu Province.
Promotion platform: Baidu
Main business: door-to-door unlocking service.
Promotion area: Nantong local. Unlocking service has higher requirements on distance and smaller coverage.
Promotion period: 24 hours
Marketing core: reflect the on-site time, service scope and the type of lock equipped.
Second, marketing objectives
Advertisers hope to increase the number of leads with the help of the fawn butler intelligent marketing platform and the operation of the fawn optimizer to reduce the cost of conversion.
Third, marketing strategy
First, we will understand the account situation through the previous data and adjust the account according to the data report. The following information is obtained from the data:
Main conversion word types: Nearby words, phone words, and 24-hour words
Main conversion periods: 11:00, 16:00 and 20:00
Then use the Deer Steward Platform tool for optimization:
First use the Fawn Word Extension Tool to expand more words such as nearby words, phone words, and 24-hour words to increase more conversions
Second, use the Fawn Bidding Tool to rank the words of the main conversion type to the first place. (The unlocking industry is more special, because the user's demand is relatively strong, unlike other industries that still need to be compared, so the main transformation words of the unlocking industry must grab the ranking)
Finally, use Baidu Search Assistant to view the search term report and reject the words that cannot be served with one click. Here XiaoluJun introduces you to the function of Xiaolu Baidu Search Assistant one-click word addition/no, which is really very useful.
Start by downloading the search terms report
Then see if the search term is used, select the additional word, and click Add No if it is a word that needs to be rejected. Click will directly select the plan / unit, no need to download the report and then go to the web end to add no words, but also support batch words / plus no operation, this function is really very convenient, the following Deer Jun to no word as an example to give you a screenshot to see.
Fourth, marketing effect
After using the Deer Steward tool to optimize for a period of time, the click-through rate increased by 100%, the conversion rate increased by 25%, and the final lead conversion cost was 26%. It realizes the appeal of reducing conversion costs and increasing the number of leads.
The above is a case sharing of the lock industry after using the fawn butler platform to reduce conversion costs and increase the amount of leads. If you also want to improve the effectiveness of your account promotion, then log in to the Deer Butler platform to optimize your account now!