Hello uu
Recently, I have seen it for a long time, thinking that the fans of the real show are already the ceiling of the draft, and I did not expect that there are still IP in this year??
Just a few days ago, the results of the 2022 Sanrio Character Awards were announced!
You guessed it right, it's the three lily gulls that have created various cute IPs such as helloKitty, Kulomi, and Melody
In the 2022 general election results, the "Jade Emperor" Yugui Dog successfully defended the ring and steadily won the first place in the fault line.
My good eldest son, Kulomi, rushed into the top 3 for the first time, and it turned out that winning Melody was winning the whole world
Mother depends on you for her son, my treasure!
Little Ben: Give mom the first place next year.
Just after the election, there is really a sense of happiness of being "pinched" by Sanrio, and when you see them, you can't help but turn into a hissing monster.
The girl's heart was completely revitalized!
Raid spot check, who doesn't have Melody in their memes? I don't believe it!
Standing in front of the pudding dog blind box, who can not move who can not move!
I didn't mess with any of you, suck in the European air to make me a mid-line at once!
No matter how many years have passed, as long as sanrio is mentioned,
Old, middle-aged, young and young girls and teenagers will be pounding their hearts, and their souls are about to come out of their minds (singing
Sooooo, at this time someone may ask:
What is the charm of Sanrio, a star-making factory in the IP world?
The charm lies in the fact that it is the earliest cultivation of love beans.
You may know produce101, you know akb48, you know Janis,
You vote, I vote, my brother will debut tomorrow.
But can you believe it, before your brothers were even born, there was already a group of people fighting for the IP characters.
This is the Sanrio Character Award,
A total of 80 characters participate in the voting every year, and this year is the 37th edition.
Good evil is an IP draft, and the natural way of shooting is a little different.
There is no pouring milk here, and there is no vote treading between fans (dbq has no connotation meaning
Sanrio fans have two ways to pitch,
One is online voting, logging on to the website, and you can complete it with your fingers
This year, in order to satisfy Chinese fans, it also specially voted together with Sina Weibo, and the mainland market has given it a decision
The other is to get the right to vote at Sanrio's physical store.
From the moment I walked into the store, I knew that today was destined to be "empty of people and money".
Money, money can't hold,
Soul, soul is also lost.
Please, who can resist the perimeter of this whole wall,
Finally understand why there are "silly white sweet" to give them kryptonite gold, non-powder can't help but buy buy to buy the degree!
It's almost like Tang Monk entering the Pansi Cave: You! Stop! Think! Escape!
If you spend 1,100 yen or more, you can get a voting card for every 550 yen.
This way of counting votes is also too cute, like the math beads I used in the first grade
Although a bit old-fashioned, the sense of participation is full of yes!
Don't say it, I'll go and make money
(Part-time work earns money.)
After watching the draft, we all know that the general live broadcast of the final is very exciting, and Sanrio is no exception.
The top ten little cuties jumped and jumped, so excited that they couldn't stand,
They not only personally canvassed for votes, but also delivered acceptance speeches, congratulated each other, srzd, and the characters came alive at once.
Sister Mi also brought a new song debut stage, long legs and a step, no one loves.
May I ask: Can people with fingers jump along?
Yugui Dog invited JO1 to accompany the dance, worthy of being the first in the general selection, and the re-gymnastics danced well
The epidemic in the past two years has obviously made many mainstream and non-mainstream IP companies face crises of all sizes.
But Sanrio was not affected at all, and this year's awards alone cast a total of 2600w+ votes worldwide, setting a record for the highest number of votes ever cast.
The competition for the position is fierce
How can the two-dimensional world not lie flat!
After seeing so many materials, buying so many peripherals, and shouting: Gull smashing, how can I live without you!
But......... Do you really understand them?
Some important and unimportant cold knowledge tips:
Don't look at the jade gui dog so cute and cute sister, but it is a boy,
Melody didn't repeat the same clothes for a month, is no one really discovering?
And, say important things three times:
The oldest love bean Hello Kitty is not a cat is not a cat is not a cat is not a cat!!!
Sanrio has also repeatedly debunked the rumors of the first sister of the family, Hello Kitty:
Kitty is not a cat, but a little Girl of British Origin!
Speaking of Hello Kitty, it should be the place where many fans' dreams begin.
In the 48 years of mixed IP circles, she has created a marketing market value of more than 80 billion US dollars, leaving Disney and Marvel far behind.
Over $80 billion... This time you have to admit that Sanrio is a fierce character in building IP characters.
Sanrio, who has a big family, was actually just an ordinary grocery company in the past.
Once, President Shintaro Tsuji unexpectedly discovered that a rubber sandal with a pattern printed on it sold very well.
With a keen sense of business, he decided to catch up with the boom of Japan's "role economy" and make a good use of commodity patterns.
In 1962, he launched a product with a "strawberry" design pattern, which was very popular among children.
Coupled with the popularity of "Astro Boy" at that time, he was even more convinced that it was very necessary to hire a "spokesperson" for the company.
And that spokesperson is the original Hello Kitty.
It is not enough to have Hello Kitty's blessing, and Shintaro Tsuji also came up with a set of marketing strategies exclusive to Sanrio -
small gift big smile。
"No matter which IP character you buy, it can be a good friend you talk to," is also the original intention of Tsuji Shintaro to start the company.
Although the languages of each country are different, the emotional exchange brought about by IP roles is the same.
Until now, Sanrio has created more than 450 IP characters,
They are eager to pull the distance between people through these dream images. No matter who it is, when they see the Sanrio characters, they can feel at ease and pleasure,
This is Small Gift Big Smile's "Sanrio feeling",
It is also the reason why big friends and children are deeply fascinated by it.
However, after all, it is also dependent on traffic to eat, and finally have to rely on works to speak,
Therefore, Sanrio has also consciously transformed from image IP to content IP.
There are many advertising endorsements, naked-eye 3D projection, birthday party assistance, are all leftovers for people to play
Keke, it seems that Sanrio is the real star-making originator!
Will create a persona, will marketing selling points are not enough,
In recent years, the IP theme park has been very windy, and Sanrio has long been arranged for everyone
If you are tired of Disney and Universal Studios, you can also consider coming to Sanrio Puroland to punch in
All kinds of shopping malls, as well as excellent indoor limited theater, the atmosphere is completely full.
And the real push everyone into the "Sanrio world" is a large wave of joint names.
There are five kinds of spicy in the world: slightly spicy, medium spicy, special spicy, spicy, spicy,
Also, this Hanfu cloud shoulder looks good and spicy!
And China Post launched the "Moon Galaxy", "Ice and Snow" series, the appearance and quality control really do not rub!
It just made me forget about that green, slow thing...
No, no, no! There won't be anyone who hasn't bought Hello Kitty's skin for the female goose!
Yin and Yang Master engaged in this way, it is really difficult for me not to complain about it!
Please, having a boyfriend run a whole set of KEEP Sanrio medals is really cool,
For this set of medals, I can have 5 more boyfriends...
No, another 21km...
Come on, listen to me say thank you,
Obviously, you can grab money directly, but you also sent me two cute repair hooks.
No one expected that I would squat alive to the joint name of NCT and Sanrio....
Is it that TFBOYS is not standing high enough?
Come and find out if there is your destiny~
It's no secret that many celebrities have publicly shown their love for Hello Kitty.
Who remembers this concert, I also want to post with Zhou Dong!
Unilaterally announced: Kitty is me under the skin.
Playing cards should also be pink and tender, worthy of a small public lift~
I wanted to steal Lisa's bedroom, and then we would live together.
Lady GaGa's classic bow head is also imitating our top stream, and I am the last to know
From direct sales, to joint branding, to cross-dimensional double kitchen ecstasy,
Sanrio gradually became a part of life,
That's why you feel like you're even breathing Sanrio.
Some people say that Sanrio is a joint machine without feelings, lying to win the chartered public to collect money,
However, in Tsuji Shintaro's view, the licensing business can not only help other brands open up sales channels, but also increase the popularity of IP.
Such a mutually beneficial and humane marketing concept is the secret of Sanrio's steady profit.