When we open our phones to browse the news, we always see simple, crowded game ads displayed on the mobile phone screen. Its advertising screens are always rude and unreasonable: golden characters, crazy bully cool drag equipment, in addition to the classic and very artistic copy: "Send the dragon slayer knife at the beginning...", "... Equipment is all about fighting","... A knife level 999".
This is the legendary legendary game.
First of all, let's popularize the science: legendary games originated from The Korean game manufacturer - Wemade
It was released in 2000 as a beta version of Legend of Mir 2, Chinese translated as Legend of Blood.
In 2001, Shanda Network obtained the right to Chinese mainland agency and made it
Introduced to China, Legend of Blood not only quickly became the most popular online game in Chinese mainland, but also boosted the then sluggish domestic game market.
The continuous popularity of the legendary series of games, in addition to its enlightenment of the Chinese online game model, but also because it has become a classic memory of the Chinese online game era. For more than a decade, many game manufacturers have followed the imitation or even replication of their game models, and the legendary IP that has influenced a generation of gamers will surely reappear in the era of mobile games.
Previously, the mobile advertising intelligence platform AdSeeChina had tracked and analyzed the top 100 mobile games in China's mainstream advertising platforms in the first quarter of 2017, and the legendary theme mobile games were listed at a rate of up to 25%, competing for limited target users in limited market resources, and advertising promotion undoubtedly became one of the key factors for game manufacturers to obtain users.
Advertising in such games in China can also make you more painful...
1. Blast equipment, equipment to pick up everywhere
Game equipment is a must-have item for legendary gamers to upgrade. Since legendary games bid farewell to the CSP game mode in 2005 and switched to selling various virtual "props" and providing value-added services to obtain income, players pay more attention to equipment acquisition, poke a pig chrysanthemum to drop equipment, kick a duck to drop equipment, it is best to drop equipment anytime and anywhere.
Later, there was an elephant kicking explosion equipment, and in the end it actually became an elephant kicking human explosion equipment.
And because the scarcity and attributes of the explosion are random, such an angle of copywriting can not only meet the player's acquisition psychology, but also bring expectations and surprises to the player.
2. Classic nostalgic theme
"Legend of Blood" can be said to have created the history of China's online games, according to the data report of the International Telecommunication Union that year, one in every six people on the Internet is playing "Legend of Blood", in the era of online love, "Legend of Blood" is the first love of tens of millions of Chinese players.
Today, more than a decade later, many players still miss the years when they killed pigs in legends and brothers. And this group of players has also become one of the core users that game manufacturers most want to strive for. For these players, feelings are the most effective and emotional recall, which is the call of first love.
3. Dominate the game without recharging
This type of ad copy reveals the fair mechanics of the game, which is essential for attracting non-paying players. With the concept of Never Pay to Win, it can attract some ordinary players who really like the game but are worried about various paid traps or some non-RMB players.
4. Start with a god suit and upgrade to heaven
In today's era of fast food games, for some players, games with fast upgrade speed and free costumes are good games. The opening of the god equipment, a knife 999 level advertising copy is to meet the greedy psychology of this part of the player. Although this type of copywriting seems simple and rude and extremely deceptive, there are still many gamers who are willing to try it with a half-hearted attitude, after all, the slow upgrade of "Blood Legend" has abused everyone.
5. Hang up anytime, anywhere
Nowadays, more and more games take the auxiliary hang-up function of automatic combat as a standard, especially for those players who have experienced the baptism of page games, not only will not exclude automatic combat, automatic hanging, and even feel that they can better control the game time.
In addition, the hang-up also means that the monster upgrade does not have to worry about the player at all, as long as the player is set up, it will automatically continue to spawn, and there is no need to worry about taking less equipment, and the player has more time to do his own things, which is conducive to showing the advantages of fragment time to play.
As the saying goes, the beginning of a dog, equipment all rely on picking, hello everyone I am xxx, is a brother to play xxx
Circle of friends going viral?
Any industry is constantly improving, including page games, but the current direction of domestic page games progress does not seem to be quite right. From the previous simple crazy poking pig explosive equipment, to plagiarizing various single-player game CGs as propaganda, to the exposed female pictures of the jade body, and then to the current celebrity endorsements, it can be said that the page game is more "empathetic" in terms of publicity means. For such shoddy page games, this situation cannot be all blamed on the page game company. After all, there is a market for someone to develop this kind of shoddy page game. However, we can't be so pessimistic, and there are not a few interesting page games. The games on the 4399 and 7k7k can be said to be the childhood memories of each of us, bouncing hall, forest ice and fire man, life and death sniper, now to play I will not feel tired. Which browser game do you think is the most fun in your mind, welcome to leave a message in the comment area
Seeing so many game copywriting, in the end, is there a game that has both wild equipment, equipment picked up everywhere, and classic nostalgic themes, but also have no need to recharge to dominate the game, determine that there is a start to send god suits, upgrade fast to heaven, guarantee that there is a hang-up anytime and anywhere, there must be a dog at the beginning, the equipment is all up to pick up, there must be hello I am xxx, is a brother to play xxx
And the copywriting is very pure, never lie to you this kind of game of course there is ah
The Medusa Legend
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