Technology tide brand true me realme 618 ultimate battle report released, the real me firmly ranked in the Jingdong game mobile phone sales, Jingdong campus users accounted for mobile phone brand TOP1, Jingdong young users accounted for more than 80%! At the same time, true self high-end products have also achieved gratifying results, Tmall 3000-4000 yuan price segment sales increased by 10 times year-on-year. The tide play performance flagship True Self GT Neo2T won the TOP3 sales volume of Pinduoduo's price segment of 1000-2000 yuan. With the gradual improvement of the strategic layout of 1+5+T, the sales volume of AloT products increased by 436% year-on-year. In addition, the sales of mobile phones in the real me realme official mall increased by 151% year-on-year, and the cumulative viewing of live broadcast rooms exceeded 15 million.
True Self has always insisted on providing high-quality products with both cross-level performance and trend design for young people around the world, and with excellent product strength, the 618 True Self GT flagship series stands out and constantly refreshes the record. True self GT series 618 opening red 1 second sales exceeded 100 million, of which the e-sports tide play flagship true me GT Neo3 performance is the most eye-catching, the strength of the 2000-3000 price segment sales TOP2, the first day of omni-channel sales exceeded 100,000 units, becoming a 618 explosive model. During the 618 period, the Zhenmei GT series also ushered in the milestone of cumulative sales of more than 5 million units. The eye-catching performance of the True Self GT series represents the rapid and stable growth of the True Self in the mid-to-high-end market.
Of course, behind the achievements also shows that the true self resonates with young people on the same frequency, and the product is recognized. Deeply aware that e-sports has become an important trend lifestyle for young people, the true self is deeply rooted in the e-sports channel and resonates with the interests of young people. During the 618 brand peak day, the e-sports variety show "Battle to the Peak", which was exclusively titled by True Self, premiered on Tencent Video, and the Tidal Play E-sports flagship True Self GT Neo3 was used as the official designated machine of the column, becoming Yang Mi, Gong Jun and other 30 star players to practice the same mobile phone.
In addition to mobile phone products, with accurate product positioning and strong strength in the price segment, True Self AIoT products have also achieved excellent results during the 618 period, and many products have become blockbusters. Flagship noise-canceling headphones true self BudsAir3 won the TOP1 of Jingdong bluetooth headset sales in the same price segment, the thousand yuan board king true I tablet X was sold out of the whole network once listed, and the realme Book enhanced version also won the top 3 of the price segment in Jingdong. True I will continue to bring more abundant AloT smart tide play life to young people.
Through accurate insight into the needs of young people and creating smart products that meet the trend of young people, True Self has become the most popular brand of young people in 618 this year. In the future, I will uphold the original intention and continue to bring more smart tide play products with a sense of surprise and value to young users.