In addition to the mobile phone as the most important core of the smart life terminal in recent years, what is the second product that can become the central point? ——It is a smart speaker.
Mobile phones have two ways of operating when executing commands, hands and smart voice assistants, while smart speakers only have voice, because Chinese are more subtle personalities, do not like to shout voice commands at home to the house, so voice assistants and smart speakers are currently only performing some very simple commands, such as turning on and off lights.
But in fact, this layout has already been laid out, with their own brand ecological chain on all access to their own products, no, just add a function to access other products, so that their become ours.
These are two approaches in the smart speaker market now.
Recently, Taobao's Tmall Genie released a more special new smart speaker: Tmall Genie Sound, usually everyone sees Tmall Genie, that pricing basically belongs to the level of white delivery, many people's mobile phone cases may be more expensive than him, obviously Tmall also just wants to sell more products at the bottom price, thereby expanding the larger user market, but this time this new product is different, it is priced at a thousand yuan level, and after the original appearance design and joint Boston acoustic tuning, In order to establish a reputation in terms of sound quality in the case of already having many top states in the industry.
Tmall genie Sound in the design of the first is very unique, the official called "bamboo shoot" design, the entire fuselage wrapped in a layer of black mesh, the top is also an additional piece of similar to the UFO-like suspension area, in this area and the bottom of the part of the breathing light flickering (of course, the light source also supports adjustment), when it plays music, from a distance you will even feel that the part above it is really suspended, which must also be the highlight of the official design.
Why such a design? For the speaker, the volume and design is very able to improve the sound quality of the point, such as the industry's well-known product Nautilus, Tmall officially said that tmall genie Sound This design is entirely for sound effects, the same box under the sound cavity volume ratio can be increased by 29%, the side curve allows the sound from the integrated cavity to the entire outer cone surface transmission, while reaching the current smart speaker volume and weight of the high limit.
In addition, in terms of other parameters, the integrated cavity volume of Tmall Genie Sound is 950CC and 2700CC, respectively, and it is also equipped with 4-inch 50W, 5.25-inch 60W low-frequency sound emitters, and the Pro version we received has the largest sound cavity volume in the field of smart speakers, which can achieve a rare 35Hz low-frequency diving.
Having said so many design features and cavity parameters, what exactly does it sound like? We recorded four pieces of music so that you can feel how it performs for different genres.
The first is from Deng Ziqi's "Bubble", the classic old song, you can hear the sound coming out through the Tmall elf Sound Pro, Deng Ziqi is in the low voice part of the voice part and the high part of the three different changes, personally feel that Deng Ziqi is actually the best place is not those old soaring high pitch songs, in this song, she slowly raised from the middle voice to the high part of the part is the most beautiful, sounds the most comfortable, the sound is between the true and false sound conversion, will not make people feel very hard.
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The second song is Li Ronghao's "Mom and Dad", known for his low voice and pop music Li Ronghao this song is specially made for himself, he sings in fact, there are many parts of the song are like reading, but this idea is very difficult to read well, in the process of audition, Tmall elf Sound Pro will be Li Ronghao's voice interpretation is extremely clean, sound very comfortable, like someone around you to tell you some stories slowly.
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The third song is Kenji Kawai's "Flower Burning", one of my favorite auditions, a large compilation soundtrack plus a vocal chorus part, you can hear how the speaker equipment is controlled in the big scene. From the actual demonstration of the effect is still good, Tmall Genie Sound Pro put a large part of the focus of the performance are placed in the bass part, to put it bluntly it is a bit like you listen to the speaker in the car, most of the car original speakers do simple and the most effective way is to increase the bass, the drum beat is done and the car chassis resonance feeling, so that many people feel that the heart is beating, and then feel very energetic.
But some high-end brands of cars will not do this, they will pay more attention to the sound stage and the sense of hearing, so that everyone in every corner hears the effect of the theater, not the disco.
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The last one is a piece, "Shepherd Song", piano and violin ensemble, accidentally found, think it is very good, it has been retained in the personal playlist, listening to this song will reveal some deficiencies of the Tmall Elf Sound Pro, the piano part is fine, when the violin is remembered, you can feel that it is still using some of the public's aesthetic preferences in adjusting the timbre, which is a bit inappropriate, the strings should be more full and lubricated, Tmall Elf Sound Pro's treatment is to make it also make a reverberation-like effect.
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But in fact, from the perspective of product positioning, Tmall Genie Sound Pro to do is the mass market, people who listen to popular music are definitely more than pure music and classical music, slightly older songs are not known to many people, and will not go to search to listen, and if you just listen to some network songs and divine comedies, Tmall Genie Sound Pro performance is more than enough.
In addition, Tmall Genie Sound Pro as a smart speaker product, but also support intelligent mode automatic selection of the best sound effects, you can be based on the song you heard at the time to identify, so as to adapt to the system default adjustment of the sound EQ, of course, if you feel that it is not accurate to your own appetite, app can also be manually adjusted.
Finally, to briefly talk about its intelligent function, Tmall Genie Sound as the most expensive sound quality product under the Tmall smart speaker, in fact, there is nothing particularly good to talk about in the smart function, because those who have been with a screen and without a screen of the smart speaker function it has, but also can do more comprehensive.
In the APP, you can access your third-party song list, and after binding the account, those songs that have been loved can be reinterpreted in The Tmall Elf Sound Pro, and the old songs are often different.
After the page of the product encyclopedia is opened, it is a shock, knowing that Tmall genie access products, but did not expect so much, the classification alone has covered a variety of scenes in life, and then subdivided is through the A-Z alphabetical order of several pages, and in the details of a single product also supports a key pairing access to Tmall genie, this operation is very convenient, but also saves many people in the purchase of smart products do not know how to access the problem.
As an e-commerce platform, Tmall can only launch a series of smart speaker products to classify tens of thousands of products into its own terminal control center with one click, and this strength is currently in China, that is, Tmall can do it.
At last:
At present, many domestic brands that do smart speakers are focusing on creating sound quality and design, which is also the development direction of such products, after all, cheap speakers can quickly attract some users, but to let users have love and loyalty to the brand, smart speakers as the general control must have a certain design and sound quality, Tmall Genie Sound Pro is the answer given by Tmall this time, the sound it absolutely does not say, the appearance of the design is a matter of opinion, the overall price is affordable.