The operation and management of world-class theme parks is not an easy task, and Lanyu Cultural Theme Development and Design Institute believes that doing a good job requires meticulous and flexible planning and clear future planning, and when implemented in place, it will ultimately ensure the efficient operation and sustainable profitability of the park.
Some argue that theme park operators need to continue to invest in introducing new products and entertainment facilities to stay ahead of the curve and give visitors a cutting-edge experience. Lanyu Culture believes that this is beyond doubt, but we have concluded from years of experience that the success of top theme parks is not enough to rely on the stimulation brought by new amusement facilities or theme experiences.
1. Operation of theme parks
Any fixed operation routine cannot guarantee the success of tourist attraction operations. If you have to find a routine, this routine must be centered on the daily and consistent and efficient operation.
The day-to-day operations of Yas Theme Parks in Abu Dhabi have only one simple philosophy: to ensure that visitors have a unique, enjoyable and safe experience every time they visit. This philosophy has been the cornerstone of the park's day-to-day operations.
One way to be effective in improving efficiency is to use best practices as a guiding light for operations personnel and team leaders. Many industry peers have adopted the Six Sigma approach, a data-driven problem solution that improves the customer experience by eliminating inefficiencies.
This approach has proven to be suitable for many of Park's colleagues, who have earned Six Sigma Black Belt certifications. Similarly, it is important to continuously encourage employees to receive such training, thereby improving their overall level.
While there are various schools of thought when it comes to operational excellence, it is vital to establish a quality management system. Everything must be documented and reviewed on a regular basis, including established policies, standard operating procedures (SOPs), training programs, audits, and performance records.
Second, to meet the needs of tourists
On the operational side, improving the theme park experience and meeting evolving visitor expectations can present many challenges, sometimes at great expense. But experience tells us that this investment pays off handsomely.
For a decade, Ferrari's world-iconic Ferrari-style rides in Abu Dhabi have catered to the needs of thrill-seeking visitors, and through this important cornerstone, the park expects visitors of all ages and preferences to experience the park's related services.
We are committed to giving visitors the opportunity to experience thrill rides. However, the park lacks a program where little ones can experience the same excitement. As a result, in 2020, on the occasion of the park's 10th anniversary, the Park launched the Ferrari World Abu Dhabi Family District.
The area features miniature versions of the park's most iconic rides and roller coasters, bringing the whole family an iconic experience with Ferrari character.
Ferrari World Abu Dhabi has hosted many families since the launch of the Family Zone, and these one-of-a-kind, iconic miniature rides have been a huge success and rave reviews.
Third, technology is king
As the name suggests, theme parks are all about presenting themes and immersive experiences. This multi-entertainment concept is only possible when technology is incorporated into state-of-the-art rides and attractions.
At Farah Experiences, we've seen movie-themed rides become the most popular item for visitors.
For example, Batman: Knight Flight in Gotham City, Warner Bros. World, Abu Dhabi combines a high-tech flight simulator with immersive scenery and state-of-the-art special effects.
In the Met, Green Lantern: Galaxy Odyssey Ride uses 4D technology to present fully immersive multimedia in high-resolution computer animations on a 38-meter semi-domed screen, one of the largest in the world. Special effects such as wind, smell and fog also add to the Flying Theatre. These two rides continue to set new records and rank among the most popular rides and attractions in theme parks.
Fourth, human resources investment
Most industry experts agree that the key to a theme park's success is its employees. Effective human resources management strategies must therefore be adopted.
These strategies should include selecting and hiring the right people for the right roles, training and developing staff to provide benchmarking services, providing the necessary supporting systems, and, most importantly, having mechanisms in place to retain top talent.
At Farah Experiences, we are committed to enabling our employees to create smiling services. As a result, park regularly invests in upskilling its teams and providing them with the tools they need to succeed, particularly to support frontline workers who are in direct contact with customers. Even the most attractive tourist attractions can ultimately fail without continued investment in education and training.
A truly world-class theme park has a lot to offer. However, if it must be summed up in one word, the Lanyu Cultural Theme Park Planning and Design Institute believes that this word must be in line with the times. Specifically, it's about keeping best practices up to date in terms of operations, customer experience, and employee engagement. Today's world is a fast-paced and ever-evolving world, and flexibility and the ability to navigate the tide of change are the main differences between greatness and excellence.