The concept marketing of the beauty industry has always been the hardest hit area with no basis for efficacy and exaggerated publicity, mcl Kao Kou insists on providing efficient, safe and effective skin care products for Oriental consumers, with a realistic attitude, rejects false publicity, wins market sales and user reputation with practical actions, and is committed to helping more people find better skin beautification effects and functional skin care products based on real test data.
Conceptual marketing in the beauty industry has been the hardest hit area for ineffective and exaggerated publicity. In the face of increasingly stringent domestic industry supervision, increasingly fierce brand competition, and consumers' gradually improved choice conditions, many brands are desperate to take risks. They create strange scientific concepts, virtualize the efficacy space of products, create the illusion of a hot market, and harvest one STD after another IQ tax. For these brands that cross the red line, suspected false publicity is at most a painless fine, and for users who are bent on becoming beautiful, it is not only money that is lost due to concept marketing, but also the irreversible damage to the skin by unknown ingredients and excessive hormones. In 2021, the number of complaints in the beauty and apparel industry increased by 40 times (from the black cat complaint data), and even well-known foreign brands frequently stepped on the thunder, and proton water, quantum technology, freeze-dried powder, and "food-grade" creams were ranked on the "pseudo-concept TOP list".
Black Cat Complaint "2021 "Double Eleven" Consumer Complaint Data Report"
As an oriental pure skin care brand, MCL Has been committed to expanding the market with real-world efficacy data. From brand aesthetics, scientific research strength, product efficacy, and standard formulation to strengthen the commitment of "pure skin care", to bring every user a pure skin care experience that is pure and harmless, excellent and efficient, and sensory pleasure. For many years, MCL Has been known for its "Traceable Safe Ingredients" and "Verifiable True Efficacy". MCL has its own 1600 acres of peony planting base, creating a traceable and verifiable raw material ecology; Established the Kaori Coco Innovation Institute with Givaudan, the world's top supplier of natural raw materials, to improve the pleasant experience of products; Exclusive development of "biochip" technology platform and hibiscus acid / Blooming / peony whole plant fermentation broth and other national patents. All products have passed the rigorous test of third-party authoritative testing such as Swiss SGS and Guangdong Xiaoyu Pro-Testing and have proved effective. Among them, the Roselle Flower Peel Series can achieve the excellent effect of "1 oil control for 8 hours, 4 weeks significant pores", which can effectively renew the old and waste keratin, improve oil production, reduce blackheads, and refine pores; Cactus moisturizing series 24 hours transdermal absorption up to 69.5%; The Peony Flower Anti-Aging Series senses skin changes within four weeks, fulfilling MCL's promise of healing oriental skin with oriental flowers.
MCL Flower Coco believes that the oriental flower plant contains the natural vitality of heaven and earth, and one flower and one seed grow in pure and gentle land, with a subtle beauty that is in line with the oriental women. Therefore, based on the skin texture of the Chinese people, MCL has spared no effort in exploring the technology of oriental flowers and plants, and has cooperated with the China Peony Skin Care Scientific Research Center and the Beijing Key Laboratory of Plant Resources Research and Development to continue to develop and upgrade new generations of products for oriental users. Not only that, MCL Hua hao kou also strives for excellence in product packaging and environmentally friendly materials, enhances the user's pleasant skin care experience, strengthens the harmonious and unified brand interaction between man and nature, and blooms the brand aesthetics of the new oriental pattern.
The proven efficacy is the one that really works. MCL flower cocoa takes the flower plant as the core, takes scientific research as the foundation, insists on specializing in oriental consumers, constantly refreshes the new record of pure skin care, and wins the market sales and user reputation.