In fact, the data on the domestic smartphone shipments in the first quarter of this year (Q1) has been released by a number of international authoritative research institutions, and a few days ago, another authoritative market research agency, Canalys, also announced the domestic smartphone shipments and growth rate in the first quarter of this year. According to the list, in the top 5, only Honor and Apple maintained annual growth rates, and the other three brands have experienced sharp declines.
According to the first quarter data released by Canalys, Honor successfully won the first place with a market share of 20%, and OPPO and Apple ranked second and third respectively. In addition to the year-on-year sales of limited glory and Apple achieved a year-on-year increase in annual growth rate, the annual growth rate of domestic mobile phone brand manufacturers has declined, of which vivo shipments fell by 44%, OPPO fell by 34%, and Xiaomi fell by 22%.
According to previous year data, in the first quarter of 2021, Honor's shipments were only 4.9 million units, accounting for only 5% of the market share, which is a real small transparency, and now a year later, its shipments have soared to 15 million units, with an annual growth rate of 205%. However, while Glory is soaring, the overall revenue of the domestic mobile phone market in the first quarter of this year is not ideal. As a direct result of the decline in brand shipments, in the first quarter of this year, the total shipments of the domestic mobile phone market were only 75.6 million units, a decrease of 18% compared with the same period last year.
In this regard, @Changan Digital Jun, a digital blogger who has been more accurate about Glory and Huawei, said in his Weibo, "Honor mobile phones peaked with a market share of 20% in the first quarter, followed by OPPO and Apple, and Huawei became others."
According to Canalys agency data, the Chinese market in the first quarter of glory successfully topped the top, honor and Apple became the only two growth brands, honor increased by 205%, Apple increased by 17%
Honor mobile phone market share of 20%, an increase of 207%, ranking first
OPPO's market share was 18%, down 34%, ranking second
Apple's iPhone market share of 18%, up 17%, ranked third
Vivo's market share was 16%, down 44%, ranking fourth
Xiaomi's market share was 14%, down 22%, ranking fifth
Among them, OPPO contains one plus, but does not include realme, vivo does not contain iQOO, Xiaomi contains red rice, and Huawei has become others for well-known reasons
Glory should be regarded as the product line of almost all, online and offline data are good, if you can grasp it, the prospect can still look forward to a wave, Apple do not look at the growth of less, but it is the biggest winner this time, because its growth point is all more than 5,000 yuan of models, the Huawei lost share of the finished, so for Apple, ranking the first few does not matter, as long as the most profitable OK, in this regard, domestic or to refuel ah."