Recently, Shen Haixiong, deputy director of the Central Propaganda Department, secretary of the party leading group of the Central Radio and Television Corporation, director and editor-in-chief, published a signed article in the 3rd issue of China Netinfo magazine in 2022. The full text is as follows:
Since the Eighteenth National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to network security and informatization work, and with the extraordinary theoretical courage, outstanding political wisdom and strong mission of Marxist politicians, thinkers and strategists, he has put forward a series of groundbreaking new ideas, new viewpoints and new theses, profoundly answered a series of major directional, fundamental, overall and strategic issues, formed General Secretary Xi Jinping's important ideas on network power with rich connotations and scientific systems, and led the mainland's internet information industry to achieve historic achievements Historic changes have taken place.
In the process of building a network power, the media is not only a witness and recorder, but also a participant and promoter. In the four years since the establishment of the Central Radio and Television Corporation (hereinafter referred to as the General Station), General Secretary Xi Jinping has sent congratulatory letters five times and made important instructions to encourage, guide and expect the comrades of the General Radio and Television Station. In the face of the new challenges of the all-media era, the general station has always insisted on finding direction, ideas, inspiration and answers from General Secretary Xi Jinping's important ideas, important expositions and important instructions, loyally supporting the "two establishments" and resolutely achieving "two maintenance" throughout the whole process of work, embracing the Internet and creating all-media with the spirit of "elephants must also learn to dance in the street", and accelerating the transformation of the general station from traditional radio and television media to a world-class original video and audio production and release of all-media organizations. From the traditional program production and broadcasting model to the deepening of the supply-side structural reform of content production, from the traditional technical layout to the "5G+4K/8K+AI" strategic pattern, the leading force, dissemination power and influence at home and abroad have been significantly improved, effectively serving the overall situation of the party and the country's work, and faithfully practicing the mission of the party's ideological town with practical actions.
On July 1, 2021, CCTV broadcast live the celebration of the 100th anniversary of the founding of the Communist Party of China.
Comprehensively promote the innovation of high-quality programs in the whole chain, all directions and all fields, strive to achieve the good trend of "full screen and high-quality products", and cohesively build concentric circles online and offline
General Secretary Xi Jinping stressed, "We must accelerate the integration and development of the media, so that the mainstream media have strong communication, guidance, influence and credibility, form concentric circles online and offline, so that all people are closely united in ideals and beliefs, values and moral concepts, so that positive energy is stronger and the main theme is higher." The general station insists on in-depth promotion of the supply-side structural reform of content production, and the high-quality products are full of color and bright spots, and the mainstream values are strengthened by public opinion.
The new voice explains new ideas and vigorously improves the effectiveness of the communication of the "headline project" of the main station. With leading publication timeliness, global communication advantages, sharp and profound comments and vivid "explosive" products, we will disseminate the party's innovative theories and tell Chinese stories well. The Current Politics Report of the Beijing Winter Olympic Games launched the first video newsletter such as "Xi Jinping Announces the Opening of the 24th Winter Olympic Games" on the whole network, and continued to promote 17 current political special articles such as "Xi Jinping's "Winter Olympic Time"", which brilliantly presented the style of a big country. General Secretary Xi Jinping's 2022 New Year's message reached a total of 2.741 billion people, and the data of new media communication and overseas communication set a record for the highest coverage in the past year. The relevant reports of the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China reached a total of 2.224 billion person-times, and the cumulative number of foreign publications reached 480 million overseas audiences, setting a record for the best external communication results of the Central Committee Plenary Session in previous years. Innovatively created "Ping"Language" Nearer - Xi Jinping's Favorite Allusions (Season 2)", which reached a total of 4.798 billion people. The influence of innovative products such as "CCTV Quick Review", "International Sharp Review", "Yuyuan Tantian", "Taiwan Strait Times Review", "Voice of the Greater Bay Area Hot Review", "Anchor Says Simulcast" and other innovative products has continued to increase, and efforts have been made to promote Xi Jinping Thought on Socialism with Chinese Characteristics in the New Era to "fly into the homes of ordinary people".
The new communication praises the new journey, and "thought + art + technology" perfectly presents the eternal chapter of the centennial grand ceremony of the founding of the party. With advanced technical means, film-level picture presentation, and top live broadcast standards, we successfully completed major publicity and reporting tasks such as the celebration of the 100th anniversary of the founding of the Communist Party of China, the awarding ceremony of the "July 1st Medal", the literary and artistic performance "Great Journey", etc., and set a number of new records such as the largest number of independent research and development of high-tech applications, the largest number of integrated reporting products and dissemination data, the longest adoption time by the international mainstream media, and the widest coverage of overseas landing, etc., and the total number of cross-media reports reached more than 11.2 billion people, successfully displaying the party and state ceremonies. An epic audiovisual feast of people's festivals.
In the new era of audiovisual acura, high-quality development and upgrading have promoted the authoritative signboard of "produced by the general station" to be more shining. Focusing on the major themes of the centenary of the founding of the party, poverty alleviation, rural revitalization, and building a moderately prosperous society in an all-round way, we have carefully planned and launched a large number of high-quality masterpieces such as "Getting Rid of Poverty", "Dare to Teach the Sun and Moon for a New Day", "Party History in Art Classics", "Years of Mountains and Rivers", "Crossing the Yalu River", "Armageddon", "National College Students' Party History Knowledge Contest Conference", "National Red Story Explainer Competition" and so on, which have been widely praised by audiences at home and abroad. The 2022 Spring Festival Gala broke the cross-media communication record for the fourth consecutive year, with a total cross-media audience of 1.296 billion people at home and abroad, and a total of 7.133 billion people reached direct on-demand broadcasting on the new media side. For the first time, the "Vertical Screen Spring Festival Gala" was launched with a total of 439 million viewers, accounting for more than 50% of users under the age of 30. In the first quarter of 2022, the total station's viewership share rose by 15%, and plays and works such as "Ancient Rhyme New Spring", "Ancient Rhyme New Sound", "China in Fine Arts", "We, From Yan'an", "China in the Story (Season 3)", "The World of People", "Absolute Pen (Season 2)", "Seed Seed", "Classic Arias Circulating • Great American China" and other dramas and works were integrated and disseminated, widely acclaimed, presenting a thriving Chinese atmosphere in the new era.
The 2021 Network Spring Festival Gala of CCTV was simultaneously broadcast on February 4, 2021 in prime time on CCTV, CCTV multi-terminal, CCTV news client, CCTV video client and other channels. The picture shows the recording site of the online Spring Festival Gala, and the Tsinghua Choir is singing songs.
Firmly grasp the key point of innovation, the key point of the work of the general station, the strategic pattern of "5G+4K/8K+AI" has yielded fruitful results, and the strength of media technology innovation has been continuously enhanced
General Secretary Xi Jinping stressed that "mainstream media such as party newspapers, party periodicals, party platforms, and party networks must keep up with the times, boldly use new technologies, new mechanisms, and new models to accelerate the pace of integration and development, and maximize and optimize the propaganda effect." The main station focuses on new technologies such as 5G, big data, cloud computing, and artificial intelligence, and strives for productivity from scientific and technological innovation, and continuously promotes the all-round transformation and upgrading from terminal technology and content ecology to communication channels and production platforms.
World-class, the best in history, the scientific and technological innovation of the General Taiwan Department lit up the Beijing Winter Olympics and entered the annals of Olympic history. Successfully completed the production of 8K international public signals for the opening and closing ceremonies of the first Olympic Games in history, realized the 4K production and broadcast of the olympic games for the first time, created the world's first high-speed rail 5G ultra-high-definition mobile live broadcast studio, independently developed the world's leading ultra-high-speed 4K orbital camera system "Cheetah", fishing rod camera, cone barrel camera and other special equipment "Four Seats of Technology", brilliantly achieved the goal of "Science and Technology Winter Olympics 8K Watching the Olympic Games", and created a communication record of more than 62.814 billion cross-media contacts on the main platform. IOC President Bach has twice given "exclusive" exclusive interviews to the main station, praising the "unprecedented scale and success of reporting and dissemination" of the main station. Ioannis Exacos, CEO of Olympic Broadcasting Services (OBS), praised "whether it is technological innovation, digital technology, or the application of 4K/8K broadcast technology, the main station is currently in a global position".
Leading the trend and making breakthroughs, ultra-high-definition TV production and broadcasting technology has achieved a leap from "running together" to "leading". Solidly promote the construction of key projects such as the State Key Laboratory of Ultra-HIGH-definition Video and Audio Production and Broadcasting, Beijing Ultra-high-definition Demonstration Park, and actively carry out research and development of key systems and equipment such as 4K/8K TV studio production systems. Build an 8K ultra-high-definition communication system, start broadcasting 8K ultra-high-definition TV channels, and achieve the world's first live broadcast of major events through 8K TV channels. CCTV Olympic Channel and its digital platform, the world's first 24-hour professional sports channel broadcast on the star, 4K and HD simulcasts, covered more than 446 million users. Jointly issued the "Ultra HD VIDEO and Audio Industry Action Plan (2019-2022)" and "8K Ultra HD Large Screen System VIDEO and Audio Technology Requirements" with relevant departments, etc., to innovate and create a "100 cities and 100 screens" ultra-high definition industry project.
Prancing Horse Whip, Breaking The Circle Spreads, Intelligent Immersion In New Media New Technology R&D and Application Innovation Breakthrough. In the report of the two sessions of the National People's Congress in 2022, innovative use of virtual studios, XR, big data aggregation, AI super imitation Allah broadcasting and other new technologies, launched "two sessions you and me", "two sessions C+ moment" and other mobile, intelligent, young fusion media products, attracting more young audiences to take the initiative to forward attention. The new 4K/8K aerial helicopter was launched for the first time in the 2021 Boao Forum for Asia report, bringing a new experience of "high-altitude viewing angle + ultra-high-definition picture" to global audiences.
Deepen the "equal emphasis on Taiwan and the network, the first network background, and mobile first", persistently pursue excellence, create first-class, and build a new platform for making good use of new media
General Secretary Xi Jinping stressed that "we must pay close attention to the top-level design, create a new communication platform, build a new mainstream media, expand the mainstream value influence map, and let the party's voice spread more widely, more widely and more deeply." The main station comprehensively promotes the main force into the main battlefield, brings more high-quality content, advanced technology, professional talents, and project funds to the Internet and tilts to the mobile terminal, and strives to build an all-media communication matrix covering websites, clients, mobile TV, IPTV, Internet TV, outdoor TV and other platforms, and strives to create a new media platform with independent control and strong influence.
The flagship platform has been upgraded and its influence has been significantly improved. The first national 5G new media platform Central Video has accumulated 410 million downloads, the cumulative number of activated users has reached 140 million, innovative products such as "Summer of Central Young" and "Winter Warm Central Young" have been "broken" and disseminated, and the "National Recruitment Action" has settled 28,000 enterprises and provided nearly 2.7 million jobs. The scale of new media users of "CCTV News" reached 826 million, focusing on creating the first brand of new media live broadcasting on the whole network and the first platform for news short videos. The scale of cloud listening client users exceeds 100 million, and the growth rate ranks first in the audio industry. Initiated the establishment of the first national industrial investment fund on the theme of media integration in mainland China, the CCTV Media Industry Investment Fund, and exceeded the fundraising target.
News websites have their own characteristics, accelerating the pace of transformation and upgrading. CCTV multi-terminal global coverage of more than 1.8 billion users, in-depth promotion of the "artificial intelligence editorial department" and smart media academy construction, "network Spring Festival Gala" to form a new network brand. CCTV explored new forms and models of audio products, and innovatively launched an "intelligent voice system". International Online highlights multilingual international reports, and innovative products such as "International Comic Review" have received enthusiastic responses at home and abroad.
The innovative development of overseas platforms allows the world to hear more Chinese voices. Deeply grasp the trend of mobility, socialization and visualization in the field of international communication, improve the global reporting network of the main station, innovate and carry out "media diplomacy", continue to deepen the "goodwill communication", give full play to the advantages of overseas communication platforms such as 44 languages, CGTN media platforms, international video news agencies, and overseas terminals, and seize the first launch, dare to shine the sword, and strive for exclusivity. In major reports such as the Sino-US high-level strategic dialogue, the situation in Afghanistan, the riots in the US Congress, the situation in Guinea, the disaster in Tonga, and the situation in Russia and Ukraine, a large number of exclusive news from the general station have repeatedly become the only source of information in the world, and have been widely forwarded by CNN, BBC, etc., so that the world can hear the voice of the Chinese media.
Striving to achieve the new road of the second centenary goal, the general station will always take Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the guide, deeply study and implement the spirit of a series of important instructions issued by General Secretary Xi Jinping on the work of the general station, adhere to the principle of integrity and innovation, promote the in-depth development of media integration, strive to build a new type of international first-class mainstream media with strong leadership, communication and influence, and greet the victory of the 20th National Congress of the Party with practical actions.