In the face of the hot situation of the smart market, more and more "players" from other industries have crossed over. From the incomplete statistics of the first half of this year, including Hisense (Vidaa), Samsung, Sharp and other global color TV industry giants have also been involved, the smart projection market with the addition of these giants to bring a new brand pattern, but also to the smart projection market recognition to bring heat.
Yang Fan, an industry veteran and founder of The People's Home Power Grid, told audiovisual circles: Before 2022, the "big players" in the intelligent projection market are basically brands with obvious projection attributes such as jimi and nuts. But starting this year, the smart projection circle will become more diverse and open because of the addition of home consumption display giants such as Hisense (Vidaa), Samsung, and Sharp, and the scene boundaries will become more imaginative.
Of course, with the "active introduction" of head color TV giants such as Hisense and Samsung in the smart projection market, in addition to bringing "reinforcement" to the brand thickness of the smart projection industry, there is also an important role, that is, it will stimulate "more players" to join the smart projection industry.
According to the industry's senior media "Early Bird Information", Raytheon Technology, a well-known domestic game book manufacturer that is closely related to home appliance giant Haier, is polishing game projection products and preparing to show its skills in the field of projection.
A senior media source in the industry said that two important points of information can be interpreted from this news. First, what is the relationship between Raytheon Technology and Haier, and whether it means that Haier recognizes the category of intelligent projection; Second, Raytheon Technology's entry into the field of intelligent projection this time, the purpose will be "quite direct", may have to do the smart game projection this subdivision category.
What is the relationship between Raytheon Technology and Haier
According to the data, Qingdao Leishen Technology Co., Ltd. was established in 2014, is a professional game notebook company invested by Haier Group, and it is simply understood that Leishen Technology is Haier's brand of specialized high-end notebooks.
After seven years of development, Raytheon Technology has now developed into an e-sports industry company integrating e-sports all-scenario hardware (game notebooks, game desktops, e-sports peripherals, etc.), e-sports ecological industry (e-sports peripherals, e-sports hotels, e-sports education, e-sports events, e-sports industrial parks, etc.) and e-sports players' "one-stop service platform" Shenyou Network, accumulating more than 20 million loyal fans.
Raytheon Technology "cross-border" projection, behind this there is a "backer" Haier's "assist"?
Raytheon Technology has a certain "number of fans and reputation" in the game hardware circle, but compared with the projection industry, which is a narrow and slightly professional field, its brand awareness and industry heritage are still slightly "pale".
However, why did Raytheon Choose to "Brave" the Intelligent Projection Circle this year? The answer may be the "assist" of Haier, the "backer" behind it, and its desire to accurately "pinch" the "subdivision scene" of the game projection in the intelligent projection circle.
Raytheon Technology may be unfamiliar to many people in the projection circle, but the Haier behind it. However, there is a certain deep "projection gene" in the projection circle.
In the era dominated by traditional projection light bulbs more than 10 years ago, Haier used to be a "participant". However, due to the monopoly of the projection market in the Japanese, Taiwanese, European and American systems at that time, Haier, although it had the heart but was powerless, did not become the mainstream brand of the industry.
But, even so, Haier has never given up its "focus" on projection. Especially after the projection industry enters the era of new light sources such as lasers and LEDs, although it does not "personally enter" the competition, it still lays out the intelligent projection market through different "identities".
It is reported that in the past 7 to 8 years, Haier's brand commander, Xiao Shuai and the more high-end flagship brand Casarte have launched different projection products and laser TVs.
Among them, its Xiaoshuai Technology launched a variety of intelligent projection and laser TVs, focusing on the subdivision scene of hotel projection, which was once the label of the industry.
In addition, at last year's AWE2021 exhibition, Haier's high-end sub-brand Casarte is also quietly launching a 100-inch two-color 4K laser TV KD5, with a true two-color wide color gamut, using red + blue laser, color gamut 110% NTSC, which can perfectly express the big picture of innocent color.
Some insiders believe that it can be seen that in the past decade, Haier has never left the projection industry. Therefore, this time its brand Raytheon Technology launched a projection product, just a change of "vest re-entry".
Do game projection, will Raytheon Technology have a "first-mover advantage"?
In the 3 years since the epidemic has become normalized, home games and fitness have become the "favorites" of many young consumers. To this end, driven by the demand for such subdivision scenarios, electronic products with multiple categories of technology have been spawned into the family in the name of games. Such as game books, game monitors, game phones, game TVs and so on.
Of course, it will also give rise to the emergence of the category of smart game projection. Compared with PC and mobile, the use of Switch, PS, XBOX game consoles to connect large screens is favored by consumers, "large screen + ultra hd" can bring players large-size immersive and ultra-realistic visual presentation.
According to the statistics of Lotu Technology, from 2020 onwards, there will be a number of head brands in the smart projection circle to accurately cut around the scene of game intelligent projection, and "lean" on the game application in the feature function.
Head brands including Jimi, Dangbei, nuts and other head brands have carried out in-depth cooperation with game developers such as Tencent, and deliberately highlighted the "label" of game projection from the perspective of publicity.
In addition, traditional projection brands BenQ, Youpai, Acer, Epson, etc. have also innovated and upgraded their products for gamers in the past two years, which has greatly promoted the "cognitive side" of game projection.
It can be said that from the perspective of the promotion of this concept of game projection. Although Raytheon Technology has an obvious "game label" identity, it is not a "first mover" in the category of game projection. Therefore, in the future, Raytheon Technology will brave the "projection circle" in the name of "smart game projection" to play what cards to "card slot and foothold" market, which is worth paying attention to.