The tobacco industry's 40 billion hidden rich people have been investigated!
On January 24, a big news broke in the tobacco industry, and Zhu Linyao, the actual controller of Huabao shares, was investigated for violating the law. Zhu Linyao is known as "China's most mysterious female richest man", even Hurun, who ranked him on the Hurun rich list, does not know his family history, Hurun even said: "If it were not for Zhu Linyao's backdoor listing, I would not have known that there was such a person."
First, Zhu Linyao's history of his family
Zhu Linyao is a standard Sichuan spicy girl, who worked hard in Beijing at the age of 21, and then used her unusual business vision to see the flavor track and opened her own flavor and fragrance trading company. At this time, no one expected that a 21-year-old Sichuan girl would become the future "Queen of Chinese Flavors"
After a period of development, Zhu Linyao's fragrance business is getting bigger and bigger, in order to expand the market, Zhu Linyao decided to bring the company to Shanghai, and this decision is also the most important decision on the way to Zhu Linyao's career.
Zhu Linyao met her future husband Lin Guowen in Shanghai, who is this Lin Guowen?
Lin Guowen, a native of Guangdong, moved to Hong Kong in the early years, and his wealth soared with his own fragrance business, but his origin of the first pot of gold is unknown, and in the 1990s, he set up Shanghai Huabao Company in Shanghai with 20 million US dollars.
When Lin Guowen first saw Zhu Linyao, he was attracted by his young beauty and extraordinary ability, and fell in love with Zhu Linyao, and later because Zhu Linyao was pregnant, Lin Guowen divorced his ex-wife, so the two joined forces.
It should be known that when the two were married, Lin Guowen had a deep foundation in the flavor and fragrance industry, and Zhu Linyao's commercial ability plus Lin Guowen's channels could be described as a tiger adding wings.
After getting married, the two merged their respective businesses, and then Lin Guowen gradually retreated into the background, letting Zhu Linyao take power. And Zhu Linyao did not disappoint Lin Guowen, pushing Huabao Group to the peak through one commercial means after another.
Here I have to talk about Zhu Linyao's means of turning clouds and rain in the capital market.
Second, exquisite means of capital
Zhu Linyao in the capital market was crowned as the "Queen of Pumping", since the backdoor listing of Huabao in 2004, the stock price has risen all the way, from 04 to 10 years Huabao's stock price rose nearly ten times, but Zhu Linyao has been reducing her shares, at least holding about 37% of the shares, and the reduction has continued until 2015.
In 2015, when the stock market crash, Huabao's stock price plummeted, when Zhu Linyao bought a large number of shares at a low price, and the shareholding ratio reached 70%, through this operation, Zhu Linyao net billions out of thin air, and this hand high throw low suction can be described as wonderful.
But Zhu Linyao, as the "queen of pumping" recognized by the capital market, is this the only means?
Of course not, her other trick can be described as a "leek" in the capital market, that is, a large proportion of dividends. Reading this, some people may ask, isn't more dividends beneficial to investors?
You should remember that as mentioned above, Zhu Linyao held more than 70% of the shares after the 15-year stock market crash, so such a large amount of cash dividends were taken away by Zhu Linyao alone, and Zhu Linyao cashed out billions of dollars. It can be said that most of Zhu Linyao's tens of billions of net worth is obtained through capital operation.
Then you may have a question: Why does Huabao's stock price keep rising?
Third, bundle the tobacco factory and lay the leading position in the industry
Here we have to mention the top ten tobacco factories behind Huabao. That's right! Zhu Linyao was not willing to limit the market to the field of food flavors, so with Lin Guowen's deep connections in the field of flavors, he began to enter the field of tobacco flavors, and soon established cooperative relations with ten major tobacco factories, such as Yunnan Tobacco, Hunan Tobacco, Zhejiang Tobacco and other Tobacco companies are his customers. The cigarette flavors used by the top ten cigarette companies account for 80% of Huabao's revenue.
Moreover, Zhu Linyao was worried about the instability of the traditional supply and marketing model, so he decided to bind deeply with the top ten tobacco factories, so how did Zhu Linyao bundle it?
This method is to jointly fund the establishment of a supplier company, turning customers into partners, so that they are not afraid of upstream companies changing suppliers.
Zhu Linyao cooperated with Hongta Group to establish Tianhong Flavor Company, which specializes in supplying Brands such as Yuxi. Qingdao Huabao Company, established in cooperation with Yizhong Group, specializes in supplying brands such as Hademen. Then Zhu Linyao and his wife acquired a 51% stake in Guangdong Huafang. Since then, Huabao's journey to China's largest fragrance producer has been a smooth one.
epilogue
It can be said that Zhu Linyao deeply bound the tobacco factory through these means, laying a solid foundation for Huabao Group to become the leader in the field of Chinese flavors. However, the deep binding with tobacco companies also brings hidden dangers, when the tobacco industry ushers in a major earthquake, as one of the giants of the tobacco industry can not stay out of the matter,
With the news that Zhu Linyao was taken away for investigation, the shares of Huabao Group also fell in response, and netizens were also waiting to see what kind of ending the former "fragrance queen" would usher in.
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