3.2.5 Delivery Equipment
The distribution center of Yunda Express Company in Songbei District, Harbin City has scanning guns, tricycles and other equipment that can meet the basic distribution work. However, the lack of only sorting system, mainly in the manual way of express sorting work, the efficiency is slower. The logistics facilities and equipment of Yunda Express Company in Songbei District, Harbin City are shown in Table 3-1.
Table 3-1 Harbin Songbei District Yunda Express Company Logistics Facilities and Equipment Units: Pcs
Equipment Computer Telephone Scanner Tricycle Printer Van Light Truck
Quantity 2 1 7 7 3 1 0
From Table 3-1, it can be clearly seen that the logistics center of Yunda Express Company in Songbei District, Harbin City has only some of the most basic logistics facilities, and lacks the application of high-tech equipment, which reduces the distribution efficiency of enterprises to a certain extent, and cannot play a high-quality distribution service.
3.2.6 Shipping Methods
Harbin Songbei District Yunda Express Company adopts collection and self-pick-up distribution as the main distribution method. Pick-up delivery refers to a delivery method in which the courier company delivers the express mail to the agreed receiving address or recipient after consultation and consent with the user, and then the user goes to the agreed receiving address or the recipient picks up. For express delivery companies, the advantage of this distribution model is that it alleviates the contradiction of time matching with the receiving user; At the same time, it can also distribute the loose parts as centrally as possible, which greatly reduces the human resource costs of the enterprise and improves the efficiency of distribution. For users, this delivery model can avoid the delay in returning the shipment due to the collision of the receiving time, but increases the distance cost of the pickup and the safety risk of the shipment. Method of collecting pick-up delivery; The process is as follows: After the courier picks up the shipment at the sorting center, he determines which express shipments need to be delivered on site. For the express mail of some customers who agree to pick up, the courier shall deliver the express mail to the nearest pick-up point to the agreed delivery address of the express mail user according to the agreement. The choice of pick-up point is crucial for the collection and pick-up delivery model, which directly determines customer satisfaction and the service quality of the enterprise. However, there are certain drawbacks to this delivery method, that is, the security risks mentioned above. Due to the lack of information intelligent system of Yunda Express Company in Songbei District, Harbin City, it is unable to supervise express mail at all times. For those shipments that are placed in the pick-up point, it is even more uncertain whether they have been taken by real customers. In addition, after completing the online shopping, customers will generally hope to accurately obtain the whereabouts of the goods in the process of waiting, in order to prepare for receiving the goods, and to do a good job of urgently needed goods. According to the analysis of China E-commerce Research Center, when the order volume is large, the level of informatization of the self-built logistics system of Yunda Express Company in Songbei District of Harbin City is not high, and it cannot meet the actual demand, and the logistics update is not timely, and even the situation of false information often occurs.
3.2.7 Radiation Range and Service Recipients
The radiation range is the area consisting of the farthest distance involved in the distribution business of Yunda Express Company in Songbei District, Harbin City. The larger the area, the brighter the radiation range, the higher the profit income, and the greater the difficulty of distribution management. The so-called service object is the express demander, which is an important participant in the entire distribution process and the end of the terminal delivery service. The radiation range of Yunda Express Company in Songbei District, Harbin City, starts from its distribution center and spreads outward to the range of four streets before and after. However, due to the wide geographical scope of Songbei District, the distance between streets is far, which adds difficulty to express delivery. In addition, the service objects of Yunda Express Company in Songbei District of Harbin City are mainly office workers. Since Songbei District is a new economic area of Harbin, there are also several large enterprises such as Evergrande landing here, so it has attracted many young people to live in Songbei District. The purchasing power of these young people is relatively strong, which has increased the express receipt volume and distribution volume of Yunda Express Company in Songbei District, Harbin City. In addition, these young people usually only have two days off on Saturdays and Sundays, so they have to receive express mail in the office building from Monday to Friday. Of course, the main service objects of Yunda Express Company in Songbei District of Harbin City are also the elderly living around the distribution center. This group requires home delivery, and has higher requirements for the quality of distribution services, which is the object that should be paid attention to in the distribution management process of Yunda Express Company in Songbei District, Harbin City.
3.3 Problems in distribution management of Yunda Express Company in Songbei District, Harbin City
Through long-term observation and in-depth understanding of the company, it was found that there were some problems in its distribution management. For example, the choice of distribution mode is lacking in personalization, and the functional layout of the distribution center is unreasonable. The backwardness of sales business processes and operation management not only affects work efficiency and reduces distribution capacity, but also makes distribution management unreliable and systematic, causing economic losses to the company and increasing management costs.
3.3.1 Single delivery mode
Harbin Songbei District Yunda Express Company's diversified distribution mode and service radiation range is narrow, mostly based on courier door-to-door delivery and self-pick-up on behalf of the investment point. In general, the distribution mode of Yunda Express Company in Songbei District, Harbin City is relatively single, and there are fewer distribution modes for users to choose, the user experience is not rich enough, and the overall service quality is not high.
In addition, due to the location of Yunda Express Company in Songbei District of Harbin City, the residents in this area are relatively scattered, resulting in frequent increases in distribution and less than ideal traffic. Therefore, at present, Yunda Express Company in Songbei District of Harbin City is mainly based on the mode of collection and self-pickup in the choice of distribution mode. Due to various reasons, these pick-up points are less flexible in distribution and cannot adapt to the needs of diverse users. For some residential areas, business districts, campuses, office areas and other areas where personnel are concentrated and distribution is concentrated, the needs of users for express delivery services are more personalized and diversified. Users in such areas often have irregular time, strict management, frequent access, and busy traffic, resulting in a large contradiction in the time and location of express delivery and reception. If coupled with the high requirements for the timeliness of express mail, it will make the delivery of a single express delivery inefficient and the service quality worse, resulting in a low user satisfaction score. At the same time, for Yunda Express Company in Songbei District, Harbin, the single express terminal delivery mode greatly reduces the delivery rate of express mail. Take remote areas, for example