In recent years, with the rapid development of Internet technology and service models, consumers' online consumption and instant consumption habits have gradually developed.
Instant retail refers to the instant home business of Internet retail platforms providing consumers with food and beverages, vegetables and fruits, flowers and cakes, medicine and health, household daily use, digital 3C and other goods. Usually after the user places an order, it takes 30 minutes to 2 hours to deliver to the door in the form of service.
Park Is One of the Instant Retail Supermarkets. 30 minutes of fast delivery and rich variety are its two major characteristics. Users can get their daily needs anytime and anywhere on their mobile phones without leaving their homes.
In addition to the tried and tested marketing, Park Puhou entered Fuzhou but was able to tear and compete with the fresh carry Zi Yonghui supermarket, which shows that it is not only marketing.
From the supply side, Park Park mainly adopts two ways: direct procurement from the place of origin and direct supply from suppliers.
Unlike other fresh food platforms, ParkPu serves as a "one-stop shopping platform", allowing consumers to get their daily needs without leaving their homes. The categories on the Pupu Supermarket Mini Program include both fruits, vegetables, meat, seafood and popular products, as well as cooked food marinade, ice beer noodles, dairy baking, alcoholic beverages, instant dishes, etc., and the product categories cover a wide range.
At the same time, with the rise of the digital wave, Pupu Supermarket, like other fresh food enterprises, pays attention to the digital upgrading of enterprises, and wants to use digital technology to improve the commodity operation chain and optimize the efficiency of commodity circulation.
On the one hand, Pupu shares the background sales data with suppliers, and uses digital tools to predict product sales, so as to achieve "fixed production by sales", realize rapid replenishment and sales of products, realize dynamic balance of commodity management, and reduce inventory loss.
On the other hand, each item on the Pupu supermarket APP corresponds to an ID. Based on digital technology, it can keep records of goods being browsed, collected, purchased and complained about, which is convenient for Pupu to manage items and adjust single items in a timely manner.
Based on the use of digital technology, Pupu Supermarket has also achieved thousands of warehouses, which can customize and accurately launch products that consumers need according to the characteristics of consumers in different regions such as business districts, school district houses, and residential areas, so as to reduce consumer decision-making, shopping time, and enhance consumers' favorability of the platform.
Under the influence of the shrinkage policy of the regulatory authorities, the competition of community group buying is no longer in terms of price, but at the supply chain end and the performance end.
Take a closer look, Pupu supermarket is more like the evolution of community group buying, using the front warehouse + online operation method, a rich variety of SKUs, timely delivery methods, merchants want to quote similar to the development model of Pupu supermarket, how to make a profit, you can borrow the community group purchase system.
Red Flame Information's community group purchase system supports the way of "front warehouse + online mini program operation", and at the same time, there is a timely delivery method and a "30-minute home" delivery method, making it easier to retain users.
The specific methods are: the community group buying platform starts the pre-warehouse mode (timely arrival mode) in the management background, uses the store place of the head of the offline physical store as the "front warehouse", according to the community group purchase analysis data function, intelligently calculates the shopping preferences and order habits of the community users, distributes the products, and the user can deliver the goods to the door by the group leader or the designated rider after placing the order.
The system supports a variety of marketing functions, including multi-person groups, limited-time spikes, two-piece discounts, coupons, blind box marketing and so on.
Next, where will Pupu Supermarket go?
It is not difficult to judge that the next move of Pupu Supermarket is to strive for IPO listing. Although the founders and related employees of Pupu Supermarket have not publicly talked about the road to IPO listing, as the head players of the front warehouse track, the same batch of competitors daily excellent fresh and Dingdong food have embarked on the road of IPO.
As of now, Park Pu, who has experienced five rounds of financing, has a total financing amount of more than 1 billion yuan according to the existing public data, and it is also time to deliver the results for the capital.
At present, Guangzhou and Shenzhen have replaced Fuzhou and become the main focus of the development of Pupu supermarkets.
The number of layout stores in Guangzhou and Shenzhen has also exceeded 150, which is close to half of the total number of layout stores of Pupu supermarket, which proves that the "Fuzhou sample" of Pupu has been well verified in Guangzhou and Shenzhen.
The community group purchase system has a very perfect supply chain distribution system, providing technical assistance for procurement personnel, sorters, vehicle drivers, regiment leaders and other personnel in various positions and links, improving work efficiency and the efficiency of the overall supply chain and reducing the loss of goods.
The community group purchase system can cover the whole process of platform customer acquisition, order acquisition, procurement, supplier management, commodity sorting, logistics and distribution, and financial business.
Provide community leaders to operate explosive products to create, community group buying platform to develop one-stop solutions. Help traditional enterprises transform and upgrade and retail innovation, and improve the operational success rate of the platform.
Guangzhou Red Flame Information, focusing on the development of the field of community group buying, customized enterprise community group purchase WeChat Mini Program, the team behind has more than 10 years of software development experience.
It has won a number of patents and awards in the field of domestic community group buying software, and has more than 4,000 cooperative customers nationwide. It is currently the most mainstream and cost-effective community group purchase system on the market, helping enterprises to play community group buying.
It not only contains a smooth community group purchase Mini Program mall, but also includes more than 300 kinds of marketing promotion and social fission gameplay such as limited-time spikes, coupons, multi-person groups, blind box marketing, live e-commerce, content e-commerce, etc., providing a variety of operational support for merchants.
In the digital age, all business is worth redoing, which is also the original intention of Park Po to build an online supermarket. Around the left and right, although Park Pu has been surrounded by fierce enemies in the two years before and after its establishment, Park Pu still found a gap in the comparison.
On the SKU, The Park Supermarket category spans a very large range, compared to the main fresh players such as Qian Dama, Ben Fresh and Dingdong Grocery Shopping, the Park Supermarket SKU has as many as 3500, in addition to fresh, users can also buy beauty, mother and baby, flowers, stationery, pet food and other categories.
On the cost performance, the price of simple goods is generally not high, compared with Yonghui and Hema Fresh, the strength of coupons is comparable to Luckin.
On the delivery speed, Park Pu guarantees that it can reach in half an hour, not to mention that it is definitely better than pinduoduo, the king of cost performance, and faster than Wal-Mart and JD.com.
Pupu hopes to create a new generation of B2C e-commerce platform with innovative business models and efficient warehousing and distribution models that surpass existing mainstream e-commerce websites.