introduction
At present, the popular mobile phone brands at home and abroad are basically Apple, Xiaomi, Huawei, Samsung and so on. They all have their own characteristics, some brands focus on high-end routes, some brands focus on scientific and technological innovation, and some brands focus on cost performance.
In contrast, Apple mobile phone should be a brand with a higher price of mobile phones on the market, but in fact, there was a domestic mobile phone brand that was higher than Apple's price before, which sold to 12999 yuan, but such a sky-high mobile phone brand has now gone into decline, even if it is sold to 999 pieces, it is still unattended, it is 8848 titanium mobile phone. The 8848 mobile phone was once expensive and favored by the rich, and now sales are gradually "declining".
I believe that for many successful people, they are not unfamiliar with the 8848 titanium mobile phone, for a long time, many rich people, entrepreneurs have used this mobile phone, which also made everyone's impression of this mobile phone at that time is "local luxury machine", it seems that the use of this mobile phone has become a status symbol.
In the impression of most Chinese people, domestic goods in the same category are always cheaper than imported goods. As long as the same product is labeled "domestic", it means that it is difficult to sell at a high price, but the 8848 titanium mobile phone reverses this inherent impression. After all, for most people, imported goods seem to be born with good quality and well-made characteristics.
Although the 8848 titanium mobile phone is also a commercial gimmick, in 2016, when the national sentiment was generally low, his most important role was to challenge international mobile phone manufacturers, and this warrior spirit was not available to other domestic mobile phone manufacturers. Du Guoyao, the founder of 8848 titanium mobile phone, is a successful "marketer" in his own right, and there are many successful marketing works such as back-back jia, good star, and small pot tea in his hands.
When creating 8848, Du Guoyao also aimed his positioning at "China's top business elite", he made this domestic mobile phone with enough hard quality, unique design and high-end private services to make it synonymous with high quality and high value in mobile phones, and also hoped that with this work, Chinese mobile phone manufacturing would give a stunning blow to all countries in the world.
His founders have mentioned the name 8848 because he both represents the height of the top existence of Mount Everest and is in line with the philosophy of his spokesman Wang Shi. Its spokesperson Wu Xiaobo also mentioned that compared with "I am cheaper than others", he is more optimistic about the positioning of "I am more expensive than others", because for a good quality of a commodity, it should be equipped with a good price, which is also an irreversible economic law.
At that time, 8848 was promoted with the slogan of "success is not to run fast, not to fall and follow the head is success", with a higher price of 100,000 yuan than Apple of 5,000 yuan, focusing on the high-end mobile phone market.
Of course, in addition, 8848 mobile phones strive to amaze the world is also to give China mobile phones a breath of contention, in 2016, the Chinese mobile phone market and Chinese consumers suffered unfair treatment, when the explosion of Samsung note7 mobile phones made this internationally renowned mobile phone brand into controversy, when Samsung withdrew the world's note7 mobile phone, but the mobile phone that exploded in the mainland refused to take back, this discriminatory situation made Chinese consumers feel angry, since then, Samsung mobile phones have gradually withdrawn from the Chinese market The 8848 mobile phone hopes to give Chinese consumers a bad breath in the international market.
In fact, 8848 is not only an empty slogan, 8848 titanium mobile phone has participated in various international exhibitions and even fashion shows, which is mainly due to their unique appearance pursuit. Previously, the CEO of a famous Danish company commented that the pursuit of the perfect texture of leather by 8848 mobile phones is no less than that of various luxury brands.
In fact, from the appearance point of view, 8848 in addition to leather, it has achieved the ultimate pursuit of metal border, time engraving and overall appearance. Huawei's fanatical pursuit of mobile phone cameras is reflected in the design of the appearance on the 8848 titanium mobile phone. But just as the so-called "success is also Xiao He, defeat is also Xiao He", the exquisite appearance of the 8848 titanium mobile phone was once his characteristic of attracting a large number of rich entrepreneurs.
But also because he pays too much attention to appearance and ignores the most important scientific and technological content of mobile phones as a technology product, 8848 has also been exposed to the negative scandal that titanium is also fake titanium.
epilogue
Since then, 8848 has fallen into a trough, once the materials made of luxury have also been pointed out to be some "scrap materials", but only a few hundred costs, which also made the 8848 titanium mobile phone that was once priced at 12999 yuan fall off the altar since then, when more and more business people are unwilling to pay IQ tax for this, the price of 8848 fell to 999 yuan, still can not change the situation abandoned by the market.