Pushkin Square in Moscow has witnessed a change in history: on January 31, 1990, the first McDonald's in the former Soviet Union opened here, and more than 30,000 people came to pushkin Square's restaurant on the same day. On June 12, 2022, a restaurant called Vkusno & tochka reopened on its original premises, which translates to "delicious, that's it." The difference is that this is a "Russian version of McDonald's".
According to Russian media, on June 12 in Pushkin Square in Moscow, in the crowd "Let's go!" Under the call, the restaurant "Delicious and Tochka" was opened, officially becoming the successor of McDonald's in Russia, a brand run by Alexander Govor, the new owner of the Russian part of McDonald's business, and on the day of the new opening, there were no longer McDonald's elements, and the classic "M" logo was no longer found."
As it was thirty years ago, it was hard to find when it opened today, and according to local media reports, people generally have to wait 40 to 50 minutes to enter the restaurant. Including the flagship store in Pushkin Square, Vkusno & tochka opened a total of 15 restaurants in Moscow that day, and the company's chief executive Oleg Paroev said in an interview with reporters that the company plans to reopen 200 restaurants in Russia by the end of June and all 850 restaurants by the end of the summer.
The first person to enter the store was a young man named Alexei, who, according to him, although it didn't officially open until 11 a.m., came to Pushkin Square at 4 a.m., and in an interview he said: "The burgers, potatoes and everything else inside have become more delicious." “
Now a new problem lies in the store name or brand name, in the domestic and foreign media reports, there appeared Vkusno & tochka, "Tasty and Tochka", "Delicious and Tochka" and other titles, whether it is delicious and the times, or delicious, who was told or ridiculed "delicious or not delicious, take a vinegar juice", the media still does not have a unified tone to call this new enterprise, The new logo is also the object of complaints from netizens in Russia, believing that it is not innovative and the visual impact is not strong.