Kindle or exit the Chinese market?
As a popular ink screen e-reader, Kindle was once very popular in the Chinese market, and almost everyone took photos and shared them with Kindle e-books to show their literary literacy. But just some time ago, the news about the Kindle was gradually decreasing, and even disappeared, and Amazon officially posted that kindle will withdraw from the Chinese market.
Why is a single-function electronic device like the Kindle able to catch fire? What helped it take the world by storm, and why is it here to disappear and withdraw from the market?
First, the kindle's path to success
To understand all of this, we must first understand the Kindle's past and present lives.
Ten years ago, in 2012, two electronic devices that swept the world came out, namely Apple mobile phones and Kindle e-books, with monthly sales of up to one million units. By 2016, Chinese mainland had become the Kindle's first sales market, and Kindle was the founder of all this compared to the current explosive knowledge payment.
As early as the Kindle swept China before the Sony also released e-readers, Hanwang even took out 30 million to build an e-book library, trying to win the mobile reading market, but for two consecutive years of losses lost a bottom, which also let other businesses understand that simply doing reading equipment or building electronic libraries is not feasible.
Amazon is a collection of two long, Amazon itself has a wealth of book resources, with a wealth of foreign literature, but also has the world's leading online retail system, Kindle will be the two parties to integrate resources, the purchase of Kindle can be free of charge more than 700,000 online library, which to a large extent mobilizes the enthusiasm of consumers.
So, the rich book resources alone can not contribute to the prosperity of the Kindle, what efforts has Kindle put into marketing?
Second, Kindle invests in its favorite marketing
Since Chinese mainland became the Kindle's number one market, Amazon was so clear that it wanted to curry favor with Chinese consumers, so it launched a series of marketing campaigns.
The first is the first white version of the Kindle in the Chinese mainland market to highlight the importance of Chinese consumers, and also launched a customized version of Chinese culture such as the Forbidden City joint gift box to please Chinese consumers, and was very successful.
In addition, Kindle has cooperated closely with Migu Reading according to China's national conditions and readers' preferences. It has moved the simple and easy-to-understand books of online literature and popular literature, which are loved by Chinese readers, into the Kindle reader. This has largely increased the acceptance of the Kindle by Chinese consumers, contributing to the Success of the Kindle.
In terms of social media, Kindle is well versed in the "self-blackening attribute". Some people ridiculed the Kindle as only an expensive bubble noodle periphery, and the Kindle official conveniently took the initiative to release a poster that used the Kindle as a bubble noodle lid, accompanied by the advertising slogan of "Cover kindle, noodles are more fragrant".
Coincidentally, some people ridiculed the Kindle as a hypnotic artifact, and Kindle responded that "people who read books have dreams to do", which makes it feel good about consumers, but its fame and prestige have reached a new high.
But it is undeniable that the reason why there is such a joke is indeed because the Kindle has a single function, and many people put the device on hold after buying it in a hot mind and become a real expensive peripheral.
So, how did the Kindle go from a popular reading artifact to a recognized "IQ tax"?
The Kindle's Path to Decay
Last year, a top 10 useless list was released, and the Kindle reader ranked 3rd, behind the air fryer and treadmill. The reason is, after all, because the function of the Kindle reader is too single.
The Kindle is famous for its ink screen, a near-paper screen that has been a great success, but the black-and-white screen also limits its functionality. In addition to the two free libraries, the Kindle does not have any advantages over tablets, which also makes its positioning very awkward.
What really makes the Kindle industry unable to maintain is the consumer's enthusiasm for reading in this era. Thanks to the innate cultural temperament of the text, consumers are actually reluctant to admit that most of us are not people who like to read.
The Kindle reader is like a fitness card bought with a hot head, and we think that we will go to exercise after spending a lot of money to buy a fitness card, but that is just a kind of self-comfort. And we thought that if we bought a Kindle, we would love to read, which is also just a kind of self-deception.
Finally, a big reason for the Kindle reader to come to an end is the reading habits of Chinese readers. Too many readers are attracted by the interesting, daily update of the online text, after all, the Kindle is an imported product, can not be updated in time, which also makes the consumers who do not like to read give up the Kindle.
epilogue
Any thing wants to maintain popularity for a long time is difficult, in today's short video flood, fragmented knowledge is popular at the moment, the success of Kindle is a miracle, but this kind of anti-era popularity is a dream of Huang Liang, Kindle did not do anything wrong, it is just not suitable for this era, Kindle may withdraw from China, but the knowledge in the books will never quit.
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