Electronic home appliances are indispensable products in people's lives, especially when competitors are becoming more and more numerous, and consumer recognition of brands has become the key. According to the data, the size of the world home appliance market exceeds 1 trillion yuan, while Asia occupies 40% of the share, ranking first in the world. Next, let's take stock of the top ten electronic home appliance companies in the world in terms of brand value.
Xiaomi entered the top ten, pressing Panasonic
In tenth place is Panasonic, a Japanese home appliance company with a brand value of more than 8.1 billion yuan, down about 10% from previous years. In fact, in the past, many Chinese consumers were loyal users of Panasonic. As a company founded for 100 years, Panasonic's business scope today is very extensive. From office products to electronic digital to home appliances, it is really all-encompassing.
This was followed by brand news from China, whose brand value exceeded 9.9 billion yuan, almost breaking through the 10 billion mark. From the development of a mobile phone company to the present, Xiaomi has a 12-year development history. Moreover, its business line is also gradually expanding, and many consumers call it "Xiaomi Grocery Store" because it sells too many products and has completed the transformation into a smart hardware company. Data show that last year, Xiaomi's annual revenue exceeded 320 billion yuan, reaching a record high.
The American brand HP ranked eighth, with a brand value of more than 10 billion yuan. A lot of people have the impression of HP, which is a PC manufacturer. But in fact, HP's product line is still relatively rich, in addition to personal computers, but also includes IT infrastructure, printers and other fields. In seventh place, it is still a company from China, which is Midea, and its brand value is 10.4 billion yuan. As a well-known home appliance brand in China and even in the world, Midea has more than 400 million users worldwide. Moreover, its business does not only include home appliances, but has now expanded to industrial technology, smart homes and other aspects.
Huawei grew the fastest and ranked third
Japanese company Sony, ranked sixth, has a brand value of more than $19.8 billion. As a multinational company with a global presence, Sony's business line is enormous, spanning from electronics to the entertainment industry. In addition, Sony's products are known for their excellent workmanship, such as game consoles, televisions, headphones, etc. In sixth place is LG, a company from South Korea with a brand value of more than $20.7 billion.
In fact, LG started out making plastic products before expanding into other businesses. Especially since the 1950s, LG's refrigerators, electric fans and other products have begun to be favored by consumers. Based on the Korean market, a new chapter of global expansion has also begun. American company Dell ranked fourth with a brand value of 22.2 billion yuan. Founded in the 1980s, the company has evolved over the decades and is now a globally renowned computer manufacturer.
Next up is Huawei, which ranks third, with a brand value of more than 71.2 billion yuan, surpassing Dell by nearly 50 billion yuan. Moreover, in the past year, Huawei's brand value has increased by nearly 30%, and it is one of the fastest growing electronic home appliance companies. Speaking of Huawei, Presumably the Chinese people will not be unfamiliar with its founding history.
At that time, Ren Zhengfei, who was burdened with 2 million yuan in arrears, cobbled together 21,000 yuan to create the world-renowned technology company. Especially in the 5G era, Huawei's influence is no longer comparable to that of ordinary companies, even if it is the former communications giants Ericsson, Nokia, etc., they must also bow to the wind. According to statistics, Huawei's global service population now exceeds 3 billion, and its end users have also reached a new high, reaching 730 million.
There is no suspense in the first place
Samsung from South Korea ranked second with a brand value of 89.2 billion yuan. In fact, Samsung is not only famous for its electronics and home appliance business, but also for its influence in many fields such as chemistry and machinery. Especially in South Korea, which generates nearly one-fifth of GDP every year, it can be called a giant among giants and a chaebol among chaebols.
The number one company is Apple from the United States, whose brand value has reached a staggering 355 billion yuan. This result is not surprising, as Apple, one of the world's most valuable tech companies, has hundreds of millions of users worldwide. The electronic products such as iPhones and iPads created by him are regarded by many as "the greatest technology products". Data show that Apple's revenue in 2021 will exceed $360 billion, of which 60% will be contributed by mobile phone product lines.