Recently, the State Press and Publication Administration released the approval information of the second batch of domestic online games this year, and a total of 60 games were approved this time. Combing found that there are many listed companies and new three board game companies behind it. However, at this stage, the performance of these companies does not seem to be very optimistic, with the approval of the game, the future can improve the performance? We will continue to pay attention.
Source: Photo Network
In June, the approval information of domestic online games was announced, and the localization management pilot landed for the first time
On June 7, 2022, the State Press and Publication Administration released the approval information of domestic online games in June, and a total of 60 games were approved. So far, since the beginning of this year, a total of two batches of game versions have been issued, and a total of 105 games have been approved. Compared with the approval results of the 45 games announced in April 2022, the number of games reviewed has increased, and their game categories are more diversified, involving adventure, suspense, simulation and so on.
Further, of the 60 games approved this time, except for one client game and one web game, the remaining 58 are mobile games.
In addition, it is worth mentioning that in this application category, 16 games such as "The Origin of the Dream of Picardo", "Qi Tian War God", and "Dragon Valley World" have notes with the word "pilot" in their suffixes. It is understood that this is the first landing of the pilot project of localization management of online games in China, and the localization management of online games is currently running on a pilot basis in Beijing, Shanghai, Zhejiang, Jiangsu, Guangdong, Hainan and other places. For game companies, this online game localization management model can strengthen the preliminary preparation of the application version number, improve the efficiency of the preliminary review, reduce the cost of enterprises, and play a role in promoting the high-quality development of the entire industry.
A number of companies' game products are on the list, and the company's performance is still in a low period
Carding found that behind the newly approved game involves many A-share listed companies (to be listed) and the new three board game concept stocks.
Further, the only client game version of the game number "Shenwu 5 Runaway" (pilot) is a product of Guangzhou Duoyi Network Co., Ltd. (hereinafter referred to as Duoyi Network). It is reported that the "Shenwu" series is the most gold-absorbing and most dependent product of Duoyi Network.
According to the initial public offering prospectus of the GEM disclosed by Duoyi Network in June 2016, the company launched the client online game "Shenwu" in 2010 and "Shenwu 2" in 2015, which is currently the company's main client online game; At the same time, the company launched the "Shenwu" mobile game in 2014 and the "Shenwu 2" mobile game in 2015, which is currently the company's main mobile online game. During the reporting period from 2013 to 2015, Shenwu Duanyou and Shenwu mobile game products achieved a total revenue of 539 million yuan, 789 million yuan and 1.335 billion yuan, accounting for 79.75%, 85.30% and 91.68% of the company's current operating income, respectively, which is an important source of the company's operating income.
The only approved web game "Strange Beast Flood" is a cultivation game set in the wild world of mountains and seas, which belongs to the new third board enterprise Henan Xihe Network Technology Co., Ltd. (stock abbreviation: Xihe Network; Stock code:834470. NQ) products. According to the data, Xihe Network was established in 2010, and the company is mainly engaged in the research and development, operation and agency of online games. At this stage, the company mainly relies on the published game products such as "Immortal War for All" and "Seven Wars" to obtain revenue. In terms of web games, in 2021, the company will newly launch and release the MMOARPG Xian Xia theme 3D game "All The Immortal War 3.0" on the whole network. In addition, the company has successively issued mobile game products such as "Star Xun", "Legend of Fire Emblem", "Demon King" and so on.
In terms of performance, Xihe Network mainly achieves revenue and profit through the revenue sharing model with other operating platforms, and the company has a significant dependence on the joint operation platform. In 2021, the company achieved operating income of 69.6014 million yuan, down 20.84% from the same period of the previous year; The net profit attributable to the shareholders of the listed company was -43.5272 million yuan, down 670.23% from the same period last year. The main reasons for the decline in performance include: the increase in the share paid by the company to the agent game developer; The company's self-developed new game products have not yet been launched to generate revenue from operation.
In addition, "The Origin of the Dream of Pickup Hall" (pilot) is published by Shanghai Chenlu Information Technology Co., Ltd., and the new third board company Shanghai Aipu Network Technology Co., Ltd. (stock abbreviation: Aipu Network; Stock code: 833765. NQ) is a business simulation mini-game.
According to the data, Aipu Network focuses on the research and development and operation of community games and mobile games, as well as the research and development and sales of game peripheral animations and products. At this stage, the company mainly generates revenue through the operation of "Picardo" web games and mobile game products. In 2021, the company's net profit attributable to the owners of the parent company was -4.0392 million yuan, and if the company's business could not be improved in 2022, the company may face the risk of continuous losses.
Black Cat News Agency is a complete world company limited by perfect world (stock abbreviation: perfect world; Stock code: 002624. SZ) is a self-developed 2D role-playing story puzzle game. According to reports, "Black Cat Strange News Society" is a suspenseful adventure mobile game with role-playing gameplay, which combines urban legends and interactive puzzles to create an immersive suspense experience through the trinity of plot, gameplay and characters.
According to the data, the predecessor of Perfect World Game Business was founded in 1997, which is the earliest game enterprise in China to independently develop 3D game engines. The company has laid out in many fields such as PC games, mobile games, console games, VR games, cloud games and meta-universes.
Perfect World's 2021 annual report disclosed that the company's game business is in a critical stage of strategic upgrading and product innovation iteration, due to the connection between new and old games, the increase in R&D investment, and the decline in the operating profit of invested enterprises, etc., the performance of the transformation period has been under stage pressure, and in 2021, the company's game business has achieved operating income of 7.42 billion yuan, down 19.77% year-on-year, and achieved a net profit attributable to shareholders of listed companies of 720 million yuan, down 68.48% year-on-year. At present, the company's mobile game products "Black Cat Strange News Society", "Tianlong Babu 2", "Jie Xian 2" and the terminal game product "Jie Xian World" and other games are actively promoting.
Zhejiang Century Huatong Group Co., Ltd. (stock abbreviation: Century Huatong; Stock code: 002602. SZ) replied to a related question on the interactive platform of the Shenzhen Stock Exchange on June 8, 2022, saying that according to the approval information of domestic online games in June 2022, the company's "Dragon Valley World" game was approved.
According to the data, at present, Century Huatong's game business has formed a complete ecosystem integrating research and development, global distribution and operation, and has a number of subsidiaries including Sheng Qu Games, Diandian Interactive, Tianyou Software, and Qiku Network. Among them, Sheng Qu Games (predecessor: Shanda Games) is the world's leading Internet game developer, operator and publisher. It has launched and operated dozens of high-quality computer-based games such as "Legend of Blood", "Legendary World", "Final Fantasy 14", "Dragon Valley" and so on. Entering the era of mobile games, Sheng Qu Games has launched its own phenomenon-level game works such as "Blood Legend Mobile Version", "Legendary World Mobile Game", "Dragon Valley Mobile Game", "Dragon Valley 2" and so on.
In terms of performance, in 2021, Century Huatong's Internet game business achieved revenue of 11.662 billion yuan, of which mobile game revenue accounted for 72.08%. The company has reserved a diversified and abundant product matrix, including: "Qing Yu Nian" (launched in March 2022), "Legend of the World", "Legend of the Ancient Dragon Heroes (to be determined)", "Famine: New Home (to be determined)", "Jojo's Wonderful Adventure Golden Hymn (to be determined)", "Dragon Valley International Edition" and so on.
With the release of the game version number, can the relevant companies take the opportunity to improve performance? Let's wait and see.