Time to June, the pace of the iPhone 14 series is getting closer and closer, is expected to have another three months to officially release, about the core configuration and price of the news continues to pour in. According to analyst expectations, the new machine is still only 6GB memory version, Apple may take advantage of the memory specifications and appearance changes to increase prices, after reading are you still willing to wait?
Overseas market research company TrendForce broke the news that the iPhone14 series is equipped with 6G memory, but the specifications are different.
The iPhone 14 (LPDDR4X) 6.1-inch screen, used to replace the iPhone 13mini
The iPhone 14Max (LPDDR4X) 6.7-inch screen, used to replace the iPhone 13
iPhone 14Pro (LPDDR5) 6.1-inch screen, positioning unchanged
iPhone 14ProMax (LPDDR5) 6.7-inch screen, positioning unchanged
If the situation remains the same, this will be the first time Apple has adopted the LPDDR5 memory specification, compared to the Android camp lagging behind for about three years, the iPhone 14 series has finally kept up with the times. Compared with the 4th generation of technical standards, LPDDR5 not only has a speed from 3200MB/s commission to 6400MB/s, but also has better power consumption performance and more power savings, but the actual impact on the implementation of the whole machine is not large, and the iterative update of memory specifications is not as realistic as increasing the battery capacity of 100 mAh.
It is precisely because of the upgrade of the Pro version of the memory specifications, coupled with the appearance of the form from digging holes to "exclamation points", Apple will most likely take the opportunity to increase the price, at least to the user to buy a mobile phone above the $1,000 price. Therefore, the view is that the starting price of the iPhone 14Pro is $1099 (about 7320 yuan), and the iPhone 14ProMax is starting at $1199 (about 7985 yuan).
It should be noted that the above is only the price of the US version, the Bank of China version is definitely much higher, and the starting price of the iPhone 14ProMax version may be close to 10,000 yuan. Comprehensively calculated, the average price of the iPhone14 series is about $1,000, which is also a price increase opportunity for Apple to have a "godsend opportunity", and it is certainly not possible to miss this opportunity.
On the one hand, Huawei temporarily retreated from losing competitors, the Android camp did not have strong competitors, almost none of the domestic mainstream brands could "go to sea", and the Samsung Galaxy S series was unstable, and could only pin its hopes on the Z series folding screen. Especially in the first half of the year, global smartphone sales were low, some brand shipments even plummeted by about 40%, only the iPhone13 achieved a contrarian growth, indicating that consumers do like Apple mobile phones very much, even if the price is higher, it is acceptable, Apple does not increase the price are sorry for fans.
Of course, the above are analysts and supply chain speculations, whether Apple will increase prices depends on the joint decision of Cook and the top management, we will wait and see, there will definitely be an answer in September.