Li He of Inner Mongolia Horqin Cattle Industry: Make beef that reassures the people

Xinmu Network • Enterprise News • Read 0

"Do only one thing in your life, just for a good piece of beef." This is the firm belief of Li He, chairman of Inner Mongolia Horqin Cattle Industry Co., Ltd. (hereinafter referred to as "Horqin Cattle Industry"), and it is also the goal of Horqin Cattle Industry. After the company experienced the "professional manager" storm that shocked the industry, it is reviving and "starting" again.

Inner Mongolia Horqin Cattle Industry Co., Ltd. was established in 2002, with total assets of 3.5 billion yuan, is a national key agricultural industrialization leading enterprise. Since its inception, the company has formed a whole industry chain model integrating forage planting, cow breeding, fattening cattle breeding, slaughtering and processing, beef product production, and online and offline sales. At the beginning of the company's establishment, tens of millions of dollars were invested, and the slaughtering and processing production line was introduced from Germany, and the first to introduce the commercialization of cold fresh meat into the domestic market, and the meat was packaged with advanced modified atmosphere preservation equipment and materials after factory slaughtering, acid discharge, and segmentation, and in the storage, circulation and sales process, it was always maintained under the conditions of zero to 4 degrees, and sent to consumers, so as to achieve "nutrition, health, safety, and tenderness." After obtaining the national green food certification, "Horqin" has become a beef brand with a certain degree of popularity nationwide.

Unfortunately, just as the company was booming, a wrong decision made by the company many years ago put Chairman Li He and the company in a difficult situation step by step. Chairman Li He recalled: I came out of the government's foreign trade department, dealt with foreigners in the early years, saw the advanced and superior nature of the European professional manager system, and always wanted to introduce the professional manager system into the company, so that the division of labor is clear. Driven by this concept, I hired a professional manager from a large enterprise with preferential treatment, fully presided over the operation and management of the enterprise, and re-established the operation and management team. What is stifling is that good intentions have not brought good results, and the company has fallen into a dispute over corporate control, which reached a climax in 2020, forming a situation of "people going", "cattle empty", "workshop idle", and the company's operation is in trouble.

Horqin Cattle Industry after a legal process, the company's operation in 2021 and back on the right track, Li He said with confidence: without experiencing wind and rain, how can you see the rainbow, Inner Mongolia Horqin Cattle Industry Co., Ltd. will continue to operate the enterprise in a down-to-earth manner, make beef that reassures the people, and return the support of consumers as always.

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