Public Network Poster News Reporter Sun Jie reported
At 8 p.m. on May 31, 2022, Jingdong 618 opened hotly. With the gradual resumption of work and production and the resumption of business in Shanghai and other cities, consumer demand has shown an explosive trend. Within the opening 10 minutes, Xiaomi, Midea, Haier, Lenovo, Apple, Glory, Gree, Huawei, Sony, Asus, Siemens and other brands exceeded 100 million yuan in turnover, and mobile phones, air conditioners, rice dumplings, infant milk powder, toys, etc. became hot search keywords, showing the firm resilience and deep potential of China's consumer market.
The growth of quality consumer demand shows the most beautiful fireworks in the world
After the opening of 8 p.m., the category of continuous quality upgrade is still eye-catching, Apple and Xiaomi brand mobile phone turnover exceeded 100 million in 1 second, vivo, Huawei, Glory, OPPO, OnePlus, Motorola, ZTE, Nubia, Hisense, Nokia, Philips mobile phone turnover increased by 200% year-on-year; high-end notebook turnover increased by 177% year-on-year, tablet turnover increased by more than 100% year-on-year, of which the realme brand tablet tablet that was launched for the first time this year was sold out in the opening 5 minutes.
Among home appliances, the turnover of high-end home appliances increased by more than 8 times year-on-year, and the turnover of the pre-sale payment of home appliances in 10 minutes increased by more than 3 times year-on-year; in addition, new home appliances and trend home appliances were favored by users, and the 5-minute turnover of new home appliances exceeded the whole day last year; the turnover of fresh air conditioners, game TELEVISIONs, inverter silent smoke stove sets, and air fryers exceeded the whole day of last year; the turnover of ice washing sets and self-cleaning sweepers exceeded the same period last year; the turnover of radio frequency beauty instruments in 10 minutes increased by more than 10 times year-on-year The turnover of the heated water purifier in 10 minutes increased by more than 4 times year-on-year.
The turnover of popular VR glasses at the Spring Festival Gala increased by 350% year-on-year, of which the turnover of the Pico brand increased by more than 20 times year-on-year. It is gratifying that most of these brands are the hardest core of China's manufacturing technology research and development, innovation, and the most advanced industry in the process of digital intelligence.
Under the background of the shortage of camera product supply chain, JD computer digital linkage manufacturers do their best to prepare goods in advance, overcome the difficulties caused by the uncertainty of reality, and ensure the consumer experience with the supply chain. In the opening 10 minutes, the camera turnover increased by 260% year-on-year, of which the Sony A7M4 micro single camera was popular with consumers, and the turnover exceeded 50 million in 10 minutes.
Categories that help upgrade the quality of life are also the focus of consumer attention. In the opening 10 minutes, the turnover of edible oil increased by 205% year-on-year, the turnover of dried meat and preserved meat increased by 460% year-on-year, the turnover of fresh milk regular purchase increased by 350% year-on-year, the turnover of micro-drunk low-grade fruit wine increased by 18 times year-on-year, the turnover of domestic milk powder increased by more than 5 times year-on-year, the turnover of anti-shedding shampoo increased by 150% year-on-year, the turnover of laundry beads increased by 488% year-on-year, the turnover of building block patches increased by 210% year-on-year, and the turnover of dried cat food increased by 256% year-on-year.
In addition, the overall turnover of the beauty category of Jingdong New Department Store increased by 90% year-on-year, and the turnover of more than 20 international beauty brands such as Lancôme, Estée Lauder, Aquamarine Mystery, Guerlain, and Saint Laurent increased by more than 100% year-on-year. The turnover of beauty in Shanghai increased by 260% year-on-year, and the turnover of beauty in Beijing increased by more than 100% year-on-year.
Gold jewelry brands Zhou Shengsheng, Luk Fook Jewelry, Chao Hongji, fashion jewelry brands Daniel Wellington, Fan Qi and other turnover increased by more than 100% year-on-year. The total turnover of Beijing Tokyo Manufacturing increased by 129% year-on-year, and the turnover of Beijing Tokyo-made 1000G water purifier exceeded one million in the five minutes before the opening.
The turnover of nearly 150 overseas brands of JD International increased by more than 200% year-on-year, and the import categories of nearly 100 subdivisions increased by more than 100% year-on-year, and the turnover of TOP3 brands: Nintendo, Swarovski, and overseas well-known milk powder brands a2.
Responsible supply chains are rooted in the real economy and comprehensively help rural revitalization
In addition to the hot consumption to fully protect the "most beautiful fireworks in the world", the Jingdong 618 is also a key battle for a large number of entity enterprises to usher in growth.
BASED ON THE B-END SUPPLY CHAIN CAPABILITY, JD.COM's enterprise business actively provides support for enterprises to reduce costs and increase efficiency. In the 10 minutes since the opening, enterprises have strong demand for the procurement of digital mobile office equipment, and the procurement volume has increased by 242% year-on-year. Among them, the procurement of audio and video conferencing equipment increased by 351% year-on-year, the procurement of composite machines increased by 680% year-on-year, and the purchase of scanners increased by 120% year-on-year.
Jingdong New Department Store brings consumers a total of 225 industrial belts such as Putian shoes and boots, Foshan furniture, Guangdong beauty, Yongkang sports equipment, Danyang glasses, etc. JD.com will comprehensively help small and medium-sized businesses to recover and grow rapidly.
The Jingdong Supply Chain Financial Technology Platform, together with financial institutions, provides a variety of financial services for small and medium-sized enterprises, including credit loans, factoring financing, procurement financing, movable property financing, bill financing, etc., and effectively reduces the financing costs of enterprises and relieves difficulties through special measures such as special amount increases, deferred repayment, interest fee reductions and exemptions. Since the launch of 618, it has provided financial support of more than 100 billion yuan.
In this Jingdong 618 "weaving network plan", which has begun to take shape, it is fully supporting the coordinated development of the regional economy and the transformation of the county economy, and has carried out supply chain services for more than 1,000 agricultural specialty areas and industrial belts across the country, forming a positive cycle of industrial transformation and consumption upgrading in the production areas.
For example, this year, nearly 3,000 small and medium-sized apparel businesses from Zhejiang, Fujian, Guangdong, Sichuan and other industrial belts participated in Jingdong 618, of which the turnover of Fujian Putian shoes and boots industry belt increased by more than 3 times year-on-year, and the turnover of Zhejiang Zhuji underwear industry belt increased by more than 2.5 times year-on-year. The turnover of more than 70 beauty industry brands doubled year-on-year.
10 minutes after the opening, Jingdong Agriculture and Forestry Flowers pulled the turnover of the Yunnan Flower Industry Belt by 300% year-on-year, because of the proximity to children, the Dragon Boat Festival, wormwood, "China's Good Flowers" industrial belt bun bouquet and Plant Wars Zombie Planting Blind Box and other scene items are very popular.
Jingdong 618 promotes the development of rural industrial belts by promoting the sales of high-quality agricultural products, and helps the positive cycle of high-quality agricultural products and consumption upgrading.
Within 10 minutes of the opening, the sales of the Qianjiang lobster industrial belt increased by 270%, the sales of the Dalian Big Cherry Industrial Belt increased by 316% year-on-year, the sales of the Wuchang Rice Industrial Belt increased by 312% year-on-year, and the sales of the Suyou Qianxiang Crayfish Industrial Belt increased by 11 times year-on-year. Danyang glasses industry belt more than 100 stores opened 10 minutes before the turnover increased by 200% year-on-year.
Jingdong smart city "city love to buy" activities link 80+ cities across the country, around the actual production and operation of enterprises to provide industrial chain services for more than 200,000 enterprises upstream and downstream of the industrial chain, the digital economy and the real economy deep integration to promote industrial transformation, help small and medium-sized enterprises to resume work and production, as of now more than 70 industrial parks in the country have been put into operation, 618 period to help rural revitalization for the country's hundreds of counties to promote hundreds of thousands of hometown good things.