The summer flowers are splendid, and it is the most beautiful season of the year. Everyone longs to go forward in this season, to the long-awaited mountains, lakes, seas, poems and distant places. However, under the infestation of the epidemic, many distant places cannot be reached, and the scenery nearby has entered people's vision more. Camping has become one of the most out-of-the-loop lifestyles this year.
Going into nature is the best way to relax and reduce stress. Camping, this simple beauty, just cars, tents, ingredients are enough.
What kind of car can carry the happiness of camping?
First of all, the space should be large enough for everyone to have a comfortable space, and more camping items can be placed. Secondly, the power should be sufficient enough to easily cope with various road conditions; fuel consumption is low enough, the endurance is long enough, and the cumbersome queue for refueling is eliminated.
For those who love camping, choosing Highlander is the beginning of a new lifestyle that can both contain happiness and smoothly reach distant places.
First, pluralism, carrying the dream of life
In the early days of reform and opening up, private cars began to enter Chinese families. At that time, people were familiar with a slogan: There must be Toyota cars on the road.
Now, Chinese families have changed dramatically, and owning a private car is becoming more and more common. In addition to daily travel, people's car needs are more diversified.
It is necessary to meet the commuting needs, but also to take on the responsibility of weekend excursions, but also to be able to take the family on long trips during small and long holidays. In 2009, GAC Toyota Highlander positioned a luxury large 7-seat SUV for the sake of demand. In the past 13 years, the cumulative sales volume has reached 1.17 million vehicles, which has won the favor and trust of more than one million families in China.
Highlander, which can meet the needs of diversified life, is not only a way of life, but also an attitude of life that tastes the world. Camping is another expression of advocating a positive, high-freedom, high-quality, upward attitude towards life. Highlander carries this dream.
Second, quality, win the market trust
Highlander, which has been tested in actual combat, has opened a new magic box for people to travel, and a new way of life has a carrier.
Just as people's lives are now smarter and more quality-oriented, Highlander has been constantly upgrading. In 2021, the new fourth-generation Highlander with TNGA-K high-end platform, advanced HEV hybrid, and E-FOUR electronic four-wheel drive as the core will be listed in China, which is Toyota's comprehensive upgrade from hardware to software, from mechanical performance to intelligent interactive driving control, with innovative technology and solid product strength, once again becoming a popular choice in the large SUV market.
The new fourth-generation Highlander power response is faster, more stable driving, in the starting, acceleration, cornering and other working conditions of the advantages are more obvious; equipped with TNGA 2.5L new fourth-generation enhanced version of the Toyota hybrid system, the battery capacity is larger, the comprehensive power is higher, the fuel consumption of 100 kilometers is as low as 5.3L, and the cruising range can reach 1000km.
In terms of intelligence and safety, the new fourth-generation Highlander uses a more intelligent safety configuration - the latest generation of Toyota Safety Sense Safety (Toyota Collision Avoidance Assistance Kit), including PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assistance system and AHB automatic adjustment high beam system, which can provide great help for drivers in comfort and safety in the three stages of vehicle cruising, before the accident and during the accident.
At the same time, the new fourth-generation Highlander adopts a new GOA high-rigidity body based on TNGA architecture, and the proportion of ultra-high-strength steel of 590 MPa and above is increased, which is safer and more stable.
The market once again cast a vote of confidence in Highlander. In 2021, Highlander sold 107,733 units in total, setting a new annual record for sales. From January to April 2022, Highlander sold 31,077 units.
Third, the service, the retention rate is trustworthy
There is a saying that "toyota cars that are not broken", which is the recognition of Toyota's quality by the majority of consumers. On the one hand, this benefits from GAC Toyota's product insights in line with market trends, and on the other hand, from high-quality manufacturing systems.
It can be said that the car retention rate has always been an important part of the cost performance of the car. According to the "2021 China Automobile Retention Rate Report" of the China Automobile Dealers Association, the three-year retention rate of Highlander is as high as 89.12%, ranking the forefront of the market segment.
This stems from Highlander's continued pursuit of high quality. The new fourth-generation Highlander was born in GAC Toyota's high-quality "zero defect rate" factory, inheriting Toyota's high QDR (high quality, high durability, high reliability) quality genes, making Highlander a car with peace of mind, easy to use and high reliability in the hearts of users.
It is impressive that on the way to Tibet, the Highlander is one of the most common models. Many donkey friends sighed: without a Highlander, I feel that traveling into Tibet is insecure and has no confidence.
Fourth, go beyond and start a new way of life
Large space, long endurance, high quality, low fuel consumption, under the support of such product strength, Highlander makes more Chinese families more confident in camping life, carrying the joy and happiness of a family. Whether it is from "starting from a high place" or "going higher, covering the world", Highlander is a trustworthy partner in the scenery along the way.
In the era of courage and enterprising, the attitude and lifestyle of life that cross the border need the best support, and for Highlander users, the meaning of choice is to bring a new life. After all, tomorrow is better.