A domestic brand is very reluctant to believe the fact that even if the overall share of Samsung mobile phones in China is less than 1%, Samsung is still the world's number one smartphone brand. And when the global market for domestic smartphones was affected, Samsung did not have a year-on-year decline in sales, and the biggest decline was precisely the domestic mobile phone brand.
The latest data from data research firm Counterpoint Research on May 29 showed that the global smartphone market fell by 8% year-on-year in April 2022, but sales of Samsung phones increased by 9% year-on-year. Let Samsung mobile phones reach 24% of the global market share in April. It should be noted that Samsung mobile phone sales have achieved three consecutive months of reverse growth, and the world's first is not running!
Key points: What is the concept of 24% market share? The data company said it was the highest monthly value since 2017, when it was 25 percent. In other words, a five-year high...
See? This is the hard power of Samsung mobile phones. Even if the performance in the domestic market is classified into other categories, the sales volume of people in overseas markets is far from being comparable to that of domestic mobile phones. Especially under the premise of the overall decline in global sales, Samsung has grown against the trend. This shows that Samsung is very likely to eat the share of domestic mobile phones in overseas markets.
The report analysis said that the reason why Samsung mobile phones can maintain growth for three consecutive months is due to the global hot sales of Samsung Galaxy S22 series, as well as the excellent performance of Samsung's low-end machines in the Indian market and Latin American market. This achievement of the three lectures on Samsung mobile phones has also taught a lesson to domestic mobile phones. Education domestic production must get rid of the dependence on the domestic market as soon as possible, and compete with Samsung and Apple in overseas markets.
On the other hand, it also reflects that the domestic mobile phone market is suffering from a cold winter this year, and the degree of market decline is higher than the average of overseas markets. In this case, domestic mobile phones should be dealt with in advance, do not blindly cut orders to stop losses, and increase efforts in overseas markets, at least to maintain the basic disk.