Although the former Volkswagen Beetle is not the main model in the Chinese market, with its distinctive style, a generation of classic feelings, and the identity of imported cars, the price threshold of 200,000 yuan before the suspension of production still attracts the favor of some consumers. At that time, the guidance price of the 2018 Beetle was 178,800 yuan, and now the Euler Ballet cat, which has a retro style appearance like the Beetle, has a pre-price of 193,000 yuan - the same budget can not only consider the Beetle (if it has not been discontinued), but also consider many mainstream joint venture B-class cars, as a new force of ballet cat, why is it so confident?
It is not cost-effective, and the manufacturing cost is not low
First of all, nowadays everyone can understand, often the same level of models, new energy vehicles will be more expensive than traditional fuel vehicles, not only because of subsidies to decline, but also because the new model needs to be R & D investment, need to be re-calibrated according to the characteristics of electric vehicles, the three electric system, especially the battery cost is quite high - such as a brand launched a sales model of car-electricity separation, choose to lease 75 degree battery packs, the car price will be reduced by 70,000 yuan, the long-endurance version of the choice to rent a 100-degree battery pack, the purchase price can even be reduced by more than 100,000 yuan This shows the high cost of power batteries.
In addition, Euler Ballet Cat is not a miniature pure electric car with cost performance as the first, in order to provide users with a more high-end and high-quality experience, it is also equipped with many intelligent technology configurations, such as intelligent cruise assistance, traffic congestion assistance, intelligent cornering, lane departure warning, traffic sign recognition, front collision warning + automatic emergency braking, pedestrian/bicycle safety assistance, reversing lateral warning, 360-degree panoramic image, fatigue driving monitoring, transparent chassis, etc., which are standard items. In addition, it also provides fully automatic fusion parking, mobile phone remote control parking, reversing tracking, intelligent voice parking and other functions, which can easily solve the parking problems that originally caused novice drivers headaches.
Focus on the needs of female users and bring emotional value
In addition, the place that can support the pricing of ballet cat is that he is not only different in appearance, but also focuses on the internal car experience in the female user group, bringing them more emotional value, which is the so-called difficult to buy her joy.
In 2021, Euler Automobile has set up a special female user research group, and in this ballet cat, we can see many details designed for women, such as blingbling crystal trim, ergonomic seats specifically for female body features, smaller size designed for women's palm size and shoulder width, steering wheel with more comfortable grip, makeup mirror with LED surround light, unique makeup box area and so on.
The new car has specially developed personalized modes such as children's mode, goddess mode, wind and wave mode, such as opening the children's mode to allow the driver to easily view the situation of the children in the back row and automatically play nursery rhyme resources; the goddess mode makes the steering wheel lighter and the driving control easier; the wind and waves mode can cope with bad weather with one button, automatically close the window, turn on the air conditioning, adjust the lights, wipers and follow the car distance (ACC cruise state), avoid busyness. These modes can make it more convenient and safe for goddesses and mothers to drive in different scenes, which is still very considerate. As well as the recently released white, azure, rice glaze, junxia, twilight green white and golden wind jade dew six colors, whether it is the use experience or emotional value, you can see the intention of the ballet cat.
Write at the end
Its own relatively high-end positioning, coupled with the unique female exclusive temperament, detail design and emotional value brought by the same level of products, allows Euler Ballet Cat to directly harvest the hearts of female customers from the emotions. The ballet cat who only pleases himself does not want to become an affordable explosive family car, of course, he can't look at "her" with the eyes of a straight man, are you right?