I don't know when it started, there was a strange phenomenon in the internal entertainment:
The awards are heavily waterlogged and no longer symbolize the strength of the actors.
Instead, it has become a tool for traffic gilding.
Thus was born the embarrassing famous scene -
In 2018, Di Li Reba defeated the nominees such as Sun Li, Yuan Quan, and Yin Tao with "Beautiful Li Huizhen" with a Douban score of 3.1.
She was named "Audience Favorite Actress", also known as "Golden Eagle Queen".
Overnight, Di Lieba became the "queen of water" mocked by the whole network.
The Golden Eagle Award's wind evaluation fell to the bottom.
However, this strange phenomenon does not seem to last long.
Just a few days ago, the Internet suddenly broke the news:
The Golden Eagle Awards revised the prize setting.
The "Audience's Favorite Actor and Actress" award will cease to exist and will be replaced by "Best Actor and Actress".
It heralds the end of the era of fan ticket brushing.
Netizens have said that this should be the case long ago.
After all, the Golden Eagle Award was once one of the three grand prizes at the highest level of Chinese TV dramas.
It has been a well-deserved industry vane for decades.
It is also an honor for many excellent actors competing for.
Wang Zhiwen competed for the Golden Eagle Emperor with "Addiction"
From industry benchmarking to the whole network group ridicule, what has it experienced?
Today, let's take a look at it together .
Since its inception in 1983, the Golden Eagle Award has witnessed the vicissitudes of chinese opera in the past 40 years.
Its predecessor was the award founded by the publication "Popular Television", and the "Golden Rooster Award" of "Popular Film".
The list of winners in the early years can be described as "fairy fights".
The emperor also stands out with works with a high degree of national popularity.
For example, before the millennium, actors You Benchang, Six Little Children, Jiang Wen, Zhang Guoguo, etc.
They won awards for their works "Jigong", "Journey to the West", "Beijingers in New York", and "Kangxi Micro Service Private Interview".
Looking back so far, I think there is no objection.
After the millennium, the design of the awards was slightly adjusted.
"Best Actor and Actress" was changed to "Actor and Actress Loved by the Audience".
Later, the "Most Popular Actor and Actress Award" was added, and the Crystal Cup was awarded.
The former's voting format was changed to a combination of expert recommendation and audience voting.
The latter is entirely up to the vote.
It can be seen that with the change of the times, the Golden Eagle Award is also trying to balance the relationship between works and the market, professionalism and popularity.
Let's just keep the bottom line of professionalism.
For example, in 2008, a certain Shuang was nominated for the explosive "Let's See the Meteor Shower", which also attracted much attention for a while.
But in the end, combined with popularity and professionalism, the double expectation was still given to Haiqing, who performed prominently in "The Belle Epoque of daughters-in-law".
In 2012, Yang Mi won the Most Popular Actor Award and won the Crystal Cup.
But the trophy was given to other actors such as Chen Shu and Song Jia.
It's well deserved for the audience.
Beijing Love Story
And, most of the time, professionalism and popularity are not in conflict.
Take 2008 as an example.
The winners of the Popular Actor and Actress Awards are Wang Baoqiang ("Soldier Assault") and Jiang Wenli ("Golden Wedding").
But they also gained the Queen of The Emperor's Vision.
In 2014, Zhang Jiayi ("Yingpan Town Police") and Sun Li ("Spicy Mama Zheng biography") also won double awards at the same time.
The real turning point is 2018, the year of the "water flooding the golden mountain" of internal entertainment.
As the television industry declined and the internet boomed, data and traffic swept everything.
The environment has changed.
At a time when the rice circle culture is becoming more and more intense, the regular voting session before the award has revealed a strong smell of gun smoke.
Each fan is in its own camp and the whole network is canvassing for votes.
At the award ceremony, it was even more famous scene of the year.
Di Li Reba with a remake of the drama "Pretty Li Huizhen".
Defeat Yin Tao ("Chicken Feathers Fly to the Sky"), Yuan Quan ("The First Half of My Life"), Sun Li ("That Year the Flower Bloomed and the Moon Was Round"), and Yang Zi ("Ode to Joy").
Won two major awards for the most popular actress in the background and the most popular actress.
And Li Yifeng relied on Douban's 6.8 points of "Sparrow".
Defeat Yu Hewei ("The League of Military Divisions"), Zhang Jiayi ("White Deer Plain"), Liu Yunlong ("Kite"), etc.
Won the Emperor of Vision and the most popular actor.
Ironically, it was Zhang Yi who was crowned emperor along with Li Yifeng.
His award-winning work "Chicken Feathers Fly to the Sky" has been Douban 8.1 so far, ranking among the top 4 high-scoring domestic dramas in 2017.
When he received the award, he also said bitterly, "I am 40 years old this year, and I finally got the Golden Eagle Award."
The traffic star won the popularity award, which is beyond reproach.
However, after being awarded the national level of Tv Emperor Vision, it is no wonder that a group of powerful actors are allowed to accompany them, and it is no wonder that they will be scolded on the hot search.
In particular, dissatisfaction with Di Lieba's award has reached the point where everyone crusaders.
Other young actors still have a work to hand.
As an idol drama for remake of Korean dramas, "Pretty Lee Hye-jin" is of mediocre quality in itself, and after the remake, it is even less than a Douban score.
Compared with the same candidate, Di Li Reba had no advantage.
Compared with the previous generations, the disparity in strength is even more obvious.
The strong act of ignoring justice has completely impacted the authority of the Golden Eagle Award.
The Golden Eagle Award has become recognized by many as the "Water Award".
"Pretty Li Huizhen" was also brushed low by angry netizens.
From 4.6 points before the award, it fell to 2.9 points at one point.
Nailed to the column of shame of domestic dramas.
This also makes the organizers feel related.
During the voting period before the 2020 Golden Eagle Award, the organizer chose to be the first to be strong, publicize the vote brushing situation, and actively eliminate abnormal data to show a fair attitude.
But the controversy did not stop.
Because people found that the traffic rate of the shortlisted actors was too high, there were many non-professional actors.
The shortlisted works are also generally of low quality, and there are many idol dramas that fans are oriented to.
The awards party scene was even more unpopular.
Of the 21 nominated actors, only 12 attended, and attendance hit a new low.
None of the five male actors nominated at the same time as Wang Yibo came.
There is a famous scene of "six missing five".
In the end, who the Golden Cup flowered, no one cared except the fans.
The prosperity and decline of the Golden Eagle Award also reflects the trend of foreign dramas from one faction to collective rot.
An overview of the golden eagle awards calendar list can be found.
From the initial awards to a large number of main themes, historical themes of the main drama, family ethics drama.
Later, costume dramas, network dramas, and idol dramas gradually appeared.
Keeping up with the trend of the times, it is inevitable to repeatedly relax the standards.
Many people don't know that the Golden Eagle Festival in 2001 actually suffered a wave of verbal criticism.
On the night of the award, Pu Cunxin and Cao Ying scored more than 80,000 votes by hotline, winning the most popular actor and actress of the audience.
But both have been questioned.
Because their votes soared by 60,000 in the last 10 minutes.
That is, 100 votes per second.
Later, some producers sarcastically said that in the future, a special canvassing group should be set up to prepare for the award.
This is similar to the 2018 Golden Eagle Awards.
It's just that people are more dissatisfied with traffic than the crusade against capital and the imagination of shady scenes.
Capital and flow are not original sin.
As a public award, it is understandable to adapt to the changes of the times, the market and the audience.
But the key problem is that no matter how it is adjusted and changed, the solid work is the foundation of the establishment.
People are dissatisfied that this authoritative award has lost its basic professional norms in the compromise of the market.
After all, for powerful actors, capital and traffic are the icing on the cake.
But empty capital and flow will only add to the jokes.
Just like the 2001 Golden Eagle Awards, although no one denied that Pu Cunxin and Cao Ying were excellent actors.
But their award-winning works of the year could not convince the public.
Because Cao Ying's performance in "Snow Without a Trace" was once recognized as the failure of her acting career.
Compared with the more popular works of the same year, Pu Cunxin's works such as "Smiling Proud of the River", "Black Ice", and "Iron Tooth Copper Tooth Ji Xiaolan" are not expected by the audience.
Similarly, most people's ridicule of Di Lieba's award is not directed at himself.
It was a mockery of the emperor's new clothes-like selection criteria.
The result of the selection that does not match the position will only cause both sides to lose.
The authority of the Golden Eagle Awards is thus greatly reduced.
In 2018, Yin Tao, who lost to Di Lieba, quickly won the Magnolia Award for Best Actress for the same work.
And when receiving the award, he said meaningfully, "I didn't expect this year's judges to be so discerning!"
Since then, the Golden Eagle Award has almost become a tool for the use of rice circles.
Fans brush awards and tear each other apart at home.
Later, he blew the awards as "actual achievements" of idols.
To this day, the discussion about the Golden Eagle Award is still full of fan disputes.
Not only the Golden Eagle Award, but also various other awards with uneven gold content, large and small, have become a battlefield for fans.
It is like the Hundred Flowers Award, which also "takes the mass line".
After Li Yifeng and Yang Ying won the male and female supporting actor awards in 2016, they became the capital that fans are proud of.
But for the general audience, only to see the gold content of the award is no longer there.
Screenwriter Shi Hang openly stated that the actor with 55 points won the 95 point award.
And these award-winning actors who can't convince the public also bear the evil consequences of killing.
Di Lieba was mocked as "after the water" for many years.
He also admitted in the show that no director had found himself to shoot a scene for seven or eight months.
As a leader in industry standards, the various operations of the Golden Eagle Awards have also endangered the development of the entire film and television industry.
From the audience to the practitioners, they all sink collectively, forming a vicious circle of light strength and heavy traffic.
Nowadays, the adjustment of the award is also to find the original intention.
The "Audience's Favorite Actor and Actress Award" was abolished and "Best Actor and Actress" and "Best Supporting Actor and Actress" were established.
Remove the actor's external aura and let the work speak.
After all, the award should have been a testament to strength.
The reason why it is heavy is because it has invested too much sweat and projected too many expectations.
Just like Luo Xiang said, a lot of glory is just a straw boat borrowing arrows.
Once reduced to the spoils of the rice circle, its weight and value cease to exist.