Since the 19th National Congress of the Communist Party of China, the Party Central Committee and the State Council have attached great importance to the strategic significance of brands in the transformation of modern agriculture, and have elevated brand building to the height of national strategy. In order to strengthen the high-quality development of the animal husbandry industry in Seni District, further promote the construction of regional public brands, enhance the popularity and market competitiveness of agricultural and livestock products in our district, accelerate the realization of brand rich farmers, brand strong farmers, and help rural revitalization, on May 23, the first expert seminar and industrial park product exchange meeting of the regional public brand creation of the National Modern Agricultural Industrial Park in Seni District was held in Nagqu City.
Expert seminar and industrial park product exchange meeting
Yang Fan, chairman of Tibet Yejia Culture and Media Co., Ltd., Ratso, chairman of Tibet Nosang Industrial Co., Ltd., Qi Xiaoping, designer of Yeti Cultural and Creative Brand Planning, Tsering Tsoom, representative of Seni District Industrial Park, Mingata, head of Tibet Garde Ecological Animal Husbandry Industry Development Co., Ltd., Dorje Ben, general manager of Qinghai Bodhisattva Enterprise Management Consulting Co., Ltd., project director Geri Olysai, design director Tashiga, and heads of 11 cooperatives in Seni District attended the meeting.
Experts visit the co-operative product exhibition
Meeting site
During the meeting, the heads of enterprises and cooperatives made detailed introductions to the experts on their main business, operating conditions, existing problems, product information, etc., and said that the future development of cooperative products needs to be supported by a regional public brand such as "Naqu Yak". Starting from the expertise of their respective research and practice fields, the experts pointed out the future main direction of attack, product optimization points and packaging design of each business entity, put forward opinions and suggestions with reference value, unanimously agreed that the creation of the "Naqu Yak" regional public brand is necessary and feasible, and published the insights on the construction of the "Naqu Yak" regional public brand.
Expert seminar and industrial park product exchange meeting
Expert seminar and industrial park product exchange meeting
Finally, General Manager Dorje Ben made a concluding speech on the meeting, calling on the heads of enterprises and cooperatives to learn to meet each other's needs, empower each other, disseminate each other, hug each other for warmth, build a mature industrial ecosystem, make the industrial elements symbiotic, mutually renewable and regenerative, exert maximum economic value and social value, and lay the foundation for the operation and development of regional public brands in Seni District.