Mobile phone sales in China's smartphone market have been declining for three consecutive months, what is the reason for this?
According to the statistics of CINNO Research, a well-known market research agency, the mobile phone shipments in China's smartphone market increased in January in 2022, and mobile phone sales declined for three consecutive months in February, March and April.
In January 2022, the Chinese smartphone market sold about 30.87 million mobile phones, an increase of 0.4% year-on-year. (Figure 1)
In February 2022, the Chinese smartphone market sold about 23.48 million mobile phones, down 20.5% year-on-year. (Figure 2)
In March 2022, the Chinese smartphone market sold about 20.04 million mobile phones, down 24.7% year-on-year. (Figure 3)
In April 2022, the chinese smartphone market sold only 17.6 million mobile phones, down 21.6% from the same period last year. (Figure 4)
So what is the reason for the decline in mobile phone sales in the Chinese smartphone market for 3 consecutive months?
I think that in addition to the recurrence of the epidemic in many places in China after the Spring Festival, which has brought more adverse effects to the resumption of work and production of domestic mobile phone manufacturers and has been affected by the macro environment, resulting in the continued weakness of China's mobile phone market demand, a number of mobile phone manufacturers have begun to reduce market expectations and began to reduce mobile phone supply chain orders.
There is also a collective mess of mobile phones produced by a number of mobile phone manufacturers, and the form of "nesting doll machine" mobile phones tends to be similar and there is no differentiation; the performance of the chip is limited, the image function has not undergone revolutionary changes, and the processor performance and power consumption are difficult to achieve a satisfactory balance; some mobile phones reduce the specifications, the configuration is not said, and the price is increased; the depreciation of the renminbi has led to an increase in the price of imported mobile phone yuan accessories, and the corresponding mobile phones have also increased in price... Factors such as the consumer's desire to change machines have hit.
