Since the launch of Hongguang MINI, it has laid a certain foundation for the brand promotion of Wuling in the past two years. As a result, it attracted independent brands such as Changan and Chery, and launched A0-class cars similar to Hongguang MINI. However, from the actual performance, only Hongguang MINI is still steadily in the absolute leading sales ranking, on the contrary, other brands' models are too far behind.
However, in the new energy market, BYD seems to be somewhat dissatisfied with the market performance of Hongguang MINI, so its new model Seagull will focus on the pure electric small car market, the price is 60,000-80,000. Recently, some media have exposed the spy photos of seagulls.
Judging from the picture, the exterior design of the seagull follows the family design of the marine net car series, and maintains a high degree of similarity with the current BYD dolphin. Although the size of the Seagull vehicle should be closer to that of the Hongguang MINI, it is still a 4-door, 5-seat model, and its practicality will be stronger.
In terms of interior, Seagull also continues BYD's family design, with a rotatable LCD central control screen, a fishtail shaped multi-function steering wheel, reel-type air-conditioning buttons and integrated sports seats.
The power part, according to the seagull is based on the e platform 3.0 to build, it is expected that the seagull will also be equipped with lithium iron phosphate blade battery, the endurance of about 300 kilometers, and is expected to be equipped with heat pump air conditioning to ensure winter battery life.
Of course, it is an inaccurate way to insist that the model of the seagull is the Hongguang MINI, after all, the latter is lower in both configuration and price. However, what cannot be ignored now is that the Hongguang MINI has been constantly raising its own price through the marketing method of official modification, so that the most expensive Hongguang MINI has now reached 69,800. If the price of seagulls is really maintained at 60,000-80,000, then the two cars will inevitably have a certain price overlap.
From the perspective of product strength, it is definitely based on the BYD platform to create a seagull in the driving quality, endurance and charging speed advantages are more obvious, and an expensive Hongguang MINI is essentially modified through a low-cost model with a price of more than 30,000, the appearance does have a significant improvement, but the core is inevitably a little rough.
The price gap itself is not obvious, then the product force must be the most important for many consumers to consider, then it can be boldly speculated that after the seagull is officially listed, those consumers who hesitate to Hongguang MINI will definitely focus on the seagull, rather than the Hongguang MINI.
Indeed, Hongguang MINI can still rely on low prices to continue to maintain the top of the sales list, but the way to increase the price of the model through modification may be blocked by seagulls.