On May 10th, after 95, Xiaohua Guan Xiaotong unlocked the new identity of "lock" and was invited to become a new brand spokesperson of Hui Tai Long, a well-known domestic brand of whole house hardware and smart door locks!
For the powerful combination of the two "big names", in the sound of blessings, many people also have two great curiosities.
First, these two, one is a well-known "national girlfriend", one is a domestic hardware giant and a pioneer of smart door locks, there is not much intersection, why will it rub out the "spark" of cooperation?
On this point, the author found through in-depth understanding that Guan Xiaotong & Hui Tailong, the former mainly engaged in film and television, the latter mainly on the whole house hardware and smart door locks, does not seem to have much to do, in fact, they have a big similarity: that is, they are all young "post-90s", and they are quite successful in their main fields.
Guan Xiaotong was born in 1997, among young actors, whether it is his acting strength or learning ability, he has long become one of the most influential representatives of the post-90s young group.
Founded in 1996, Hui Tai Long, which is also a post-90s generation, whether it is "connotation" or "appearance", has always been a "tide maker" at the forefront of the industry, and is a strong brand recognized by people inside and outside the industry and consumers. This can also be seen from the brand positioning of the company "SINCE 1996", the core image of the brand of "Wisdom Youth", the corporate goal of creating a "century-old brand that will always maintain youth", and the many honors and status that the company has won in the field of whole house hardware and smart door locks. Therefore, the cooperation between the two can be said to be the wise choices made by the two post-90s generations of wisdom and youth based on their recognition and appreciation of each other.
Second, what kind of changes will the linkage of national girls + national brands bring? What does it mean to each other?
First, from a brand perspective. For Hui Tai Long, the selection of Guan Xiaotong as the brand spokesperson, on the one hand, will help enterprises to use guan Xiaotong's "national girlfriend" cordial image and popularity, make the brand image more three-dimensional, enhance its "intellectual youth" brand connotation, neutralize the "high cold" image in the product attributes; on the other hand, further enhance brand awareness, so that more people can be familiar with Hui Tai Long and its new brand positioning and development strategy in the shortest possible time, and shape new brand cognition.
Secondly, for Guan Xiaotong, the endorsement of the Hui Tai Long brand has enriched the categories and business territory of the home products it endorses, and at the same time, together with the national brand Hui Tai Long, it has brought higher quality whole house hardware and smart door lock products and services to the public, further enhancing its popularity and image.
Good wind with power! This May, Hui TaiLong joined hands with guan Xiaotong, a national girlfriend, which is not only the first attempt at cooperation, but also a new beginning. With the help of Guan Xiaotong's youthful, positive and self-image and characteristics, Hui Tai Long conveys the market positioning of brand focus, professionalism, innovation and courage to break through, which not only enhances consumers' brand awareness and trust in Hui Tai Long, but also helps the brand to achieve a strong circle breaking. We look forward to the cooperation between Hui Tai Long and Guan Xiaotong, which can collide with more new excitement in the future!