In the past, when it comes to racing culture, almost all of them are not related to independent brand cars. The lack of a ready-to-play model and a car-playing culture are the main reasons.
Until last summer, the shadow leopard launched by GAC Trumpchi completely ignited the passion of domestic sports car play, and pushed the car play culture of independent brands to the peak.
Many young people have found the car play experience that they once wanted, but suffered from no car company understanding, and Shadow Leopard is very popular in the young market.
Trumpchi opened a new passage and was out of control. On May 18, GAC Trumpchi launched the Shadow Leopard R-style track version, with a new car priced at 136,800 yuan.
In the past, independent brands only met the needs of transportation, and now independent brands play racing culture, in a sense, has achieved a huge upgrade. GAC Trumpchi has not compromised on products because of sales and profits, which is worthy of praise.
01. That feeling, finally appeared
The biggest difference between the independent brand and the joint venture car in the minds of consumers lies in the brand, not the technology and quality. If independent brands want to be competitive, they need to have a bit of a way.
Trumpchi chose to become a user-oriented car company. For example, the Shadow Leopard R-style track version is co-created with users after fully listening to user suggestions.
Since the beginning of the research and development, Shadow Leopard has invited users and media to participate in the development and testing of the vehicle, and according to the suggestions of users and media, targeted adjustments have been made to the Shadow Leopard model, and finally formed the current version.
First of all, from the appearance of the design, the Shadow Leopard R-style track version to throw a lot of joint venture cars a few streets. It uses exclusive matte moon gray bold contrast, inverted trapezoidal grille and vertical lattice blackening design, with fangs on both sides, wings of the air duct integrated design, release the sharp dynamic atmosphere. R-style signs all over the body are reminding passers-by that it is a track version of identity at any time.
A young man like me, soul and body, were captured without the slightest resistance.
In the creation of a sense of sport, the Shadow Leopard R-style track version is also clearly arranged, R-style 18-inch Michelin high-performance tires, blackened forged wheels, hollow tail, so that the visual impact of the whole car is stronger.
The interior uses a large number of microfiber suede materials, which are more advanced in both visual and tactile effects. The seats and centre console also feature some gray-orange contrast interior designs that echo the exterior of the car and add layers of sportiness.
Of course, for the track version, driving control is the highlight. At the beginning of the listing of Shadow Leopard last year, I got a test drive, and at that time I felt that Shadow Leopard had done a very good job in power and control.
The current shadow leopard track version has far exceeded my expectations. In terms of overall style, the Shadow Leopard Track Edition is more aggressive, which is also based on the needs of Shadow Leopard users for advanced performance, and the software upgrade of the motion control system has been carried out.
For example, the sport+ mode has improved track cornering performance, the cornering power response is only 0.2s, and the high speed is maintained after entering the corner, ensuring that the power response can be quickly established when cornering. Fast out of cornering, extreme speed over cornering.
The response speed of manual shifting has also been significantly improved, and the track version has been reduced from the original 2s to about 1s, adding a continuous shift memory function, which can continuously downshift and respond quickly within the operable range.
In general, this Shadow Leopard R-style track version is an upgraded version of shadow leopard in performance, while maintaining the cost performance, as far as possible to meet the performance control requirements of users with higher requirements. From the performance data and pricing point of view, this shadow leopard has been very hard.
At the Film Leopard R-style Track Edition conference, we also saw a lot of Shadow Leopard owners and fans participating in it, exchanging experiences in playing with cars and modifying them.
This atmosphere we have been looking forward to for many years, and now it has finally been realized on its own brand, which is really a gratifying thing.
The so-called car culture is nothing more than a high sense of participation in products, brands and interests, and then spontaneously becomes a love and identity. This feeling is not something that a model that satisfies the pace can do.
The continuation did not stop there, GAC Trumpchi said that after the shadow leopard, the second model of the "shadow series" Yingku will soon be on the market. In addition to the two models already on the market, two new power versions of GMC2.0 Hybrid and 2.0T will soon be officially unveiled.
02. Race on Hogwarts Academy
Many brands, because from the product level, have built a deep communication system with users, so they have gained a sense of value of playing together and identifying more.
For example, Honda, Volkswagen, BMW, etc., these brands have retained several models with excellent performance in different periods, so as to establish a belief in the hearts of car owners.
Now, independent brands have also entered this stage. GAC Trumpchi said that this year, Shadow Leopard will participate in the 2022 CTCC China Auto Venue Professional League in the form of an R-style track version, participating in top events to verify the power and control strength of Shadow Leopard.
The significance of entering the CTCC paddock is not only to prove the product itself, but also to personally participate in the track experience and realize the racing dream of the owner. At the press conference, the Trumpchi Shadow Leopard-Hayabusa Racing Academy was officially established.
Li Yong, general manager of GAC Trumpchi Automobile Sales Co., Ltd., said that the establishment of the Racing Academy is "to enhance customer experience, inherit the sports characteristics and co-creation culture of Shadow Leopard." ”
In the harry potter film, Hogwarts House is divided into four houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin.
Before all New Hogwarts students enter the school, there is a sorting ceremony, and students wear the Sorting Hat on their heads, which reads the student's personality traits and decides which house the student should go to.
Trumpchi Shadow Leopard-Hayabusa Racing Academy will create a training course for professional racing drivers for users, inviting car owners who love racing culture to participate in various racing experiences and trainings of Shadow Leopard, and go on the track together. Owners can play racing magic like they did at Hogwarts College, and who wouldn't be impressed?