On May 21, the only national sub-venue activity of the 2022 "International Tea Day" was launched in the Phoenix Tea Modern Park of Jiang Jiaping, Laoxian Town, Pingli County, Ankang City.
Focusing on the theme of "Tea and the World, Sharing Products", organize and carry out a series of colorful and diverse "International Tea Day" activities, actively do a good job in tea culture, tea industry, tea science and technology, create a new platform for tea farmers to get rid of poverty and increase income, build a new bridge for the integration and mutual learning of world tea culture, and continuously contribute new forces to the healthy development of the global tea industry. Better for tea farmers, for the benefit of drinkers. Promote the integration and mutual learning of the world's tea culture.
Hu Xiaoyun, director of the China Rural Development Research Institute of Zhejiang University and director of the China Agricultural Brand Research Center, interpreted the regional public brand image of Ankang selenium-rich tea, and Lu Chengyin, a researcher at the Tea Research Institute of the Chinese Academy of Agricultural Sciences, introduced Ankang selenium-rich tea.
The Tea Research Institute of the Chinese Academy of Agricultural Sciences, the Ankang Municipal Bureau of Agriculture and Rural Affairs, and the Pingli County People's Government signed a tripartite strategic cooperation agreement to conduct in-depth cooperation and exchange on the research and technical services of Ankang Qinhan ancient tea products.
More than 2,000 years ago, a piece of tea with a leisurely tea fragrance spread from Shaanxi to the world; Today, Shaanxi Tea has ushered in new development opportunities. Shaanxi will base itself on the new development stage, implement the new development concept, better integrate into and serve the new development pattern, seize the opportunity of the development of the "Belt and Road" and "rural revitalization", continue to strengthen scientific and technological support, excavate cultural connotations, enhance quality advantages, extend the industrial chain, enhance the driving efficiency, realize the branding, high-quality and ecological development of Shaanxi tea, and make the ancient Shaanxi tea that has crossed the millennium more vibrant.
In recent years, Pingli County has adhered to the development idea of "combining tea tourism and advancing tea tourism", promoting tea tourism with tea, promoting tea with tourism, and integrating tea tourism, focusing on the development positioning of "visiting Nüwa's hometown, tasting Pingli green tea, and appreciating beautiful villages", insisting on building tea gardens as an important landscape for the construction of beautiful villages, carrying out high-standard planning and construction, promoting the gardening of tea bases and the attraction of factory tea houses, realizing the symbiosis and mutual integration of mountains, water, tea, and people, forming a fusion of "climbing tea mountains, visiting tea gardens, picking tea leaves, buying tea, and appreciating tea art" Integrated characteristic tourism mode.