How fast does Internet traffic change?
Not long ago, Liu Qihong went out of the circle with fitness videos, becoming the top stream of tens of millions of fans in the circle for a month, and the blogger who turned his head and was called the bottom spicy child, he relied on the "how to become an international supermodel" series of short videos to break into the public vision.
Some netizens joked that the first batch of Liu Qihong girls have quietly gone to see the bottom of the hot child disguise.
Bottom spicy child's circle powder road
According to the Douyin April fan list, Liu Ruihong ranked first with an incremental line of more than 50 million fans, and the bottom spicy child ranked among the top three in the list with an increase of more than 4 million fans.
One 50 million, one 4 million, although the data difference is obvious, it is not difficult to see that in terms of the influence of the vertical field, the bottom hot child is indeed on fire.
It has led to a wave of "how to become an international supermodel".
Around this topic, the bottom spicy children created a total of 10 short videos, involving brands such as Louis Vuitton, Chanel, Gucci, Dior and Givenchy. 10 pieces of content, strips of explosive models, the best data of the current playback has been close to 3 million.
Related derivative topics, such as "how to become an international supermodel" and "how to become a domestic supermodel", have been played more than 600 million times on the Douyin platform.
The short video of the bottom spicy child not only attracted many bloggers to imitate the creation, but also attracted a large number of brands to shout "seek cooperation" in the comment area.
The scene is not lively.
If liu Ruihong's explosive rise in fans is behind the hit is the wave of cloud fitness, and the hit is people's yearning for a healthy lifestyle.
What did the bottom hot kid hit?
Why him?
There are countless bloggers who have worked hard in the short video track, and the bottom spicy child can become the leader in the traffic battle, and the brand Jun believes that there are three main reasons.
1. Tightly paced
Under the short video communication ecology, fast-paced content is often easier to go out of the circle.
The bottom of the spicy child series works, they are well versed in the way of rhythm, with fast-paced music as the auxiliary, the entire video content is progressive layer by layer, every second has an eye-catching picture output, and the whole process does not give the audience the opportunity to "change channels".
2. The contrast is big enough
The contrast here is mainly reflected in two levels.
First, the difference in appearance before and after the bottom spicy child himself before and after the disguise.
Before the disguise, there was no surprise, the camera turned, and after the disguise, the handsome man appeared, and the strong contrast made many netizens play the "twin" terrier, that is, joking that it must be two people shooting, and did not believe that there was one person before and after.
Second, the contrast between the environment before and after the disguise.
Many cross-dressing videos only focus on the differences in the appearance of the characters themselves, ignoring the auxiliary role of the environment in the overall sense of conflict.
In the bottom of the hot child supermodel series of videos, the brands he cue to are high luxury, so the scene after the disguise is like a blockbuster scene, simple and advanced. The point of conflict is that before the costume, both the filming location of his video and the props used were full of "shabby feeling".
The "simple" before the disguise is actually laying the groundwork for the "stunning" after the disguise.
3. Grasp the sense of ambience
It is said that the breakthrough of the bottom spicy child is that the beauty economy is playing a role, and the brand Jun feels that it is not accurate enough. In the yan value track, there are many people entering the game, and in terms of appearance itself, the bottom hot child is really not a top circle player.
What is important is the sense of atmosphere and the sense of story.
In each blockbuster video, the bottom spicy child is not simply showing off his appearance, but set up specific roles and scenes, such as "supermodel", "spokesperson", "campus milk dog", "e-sports male god"...
Scenario-based settings, on the one hand, can enhance the story sense of short videos, on the other hand, they can also avoid the lack of traffic stamina and lack of sustained attractiveness due to the homogenization of content.
Rhythm, difference, value, atmosphere.
Although "Little Red relies on praise, Big Red is life", the drainage matter is particularly important to the time and place, but as long as you explore the popular path of the bottom spicy children and copy it, you may not be able to create the next phenomenon-level master.