Christys is the United Kingdom's old hat jewelry brand, belongs to the local people like to go to the hat shop, used to be the British royal family or rich aristocrats will buy, so the price is actually not low, it can be said that it is a light luxury grade, basically thousands of dollars.
In addition to the brand, in fact, the traditional process cost is relatively high.
What is a traditional hat making?
The traditional handmade hat is the process of finally making a hat by shaping, sewing and decorating the selected material. Christys' traditional hat making is different from assembly line machine production, experienced hat makers will pay attention to and adjust the production of hats in each link, the whole process is not less than 72 processes, and the production cost is far greater than the machine operation.
Hat making also needs to use a lot of auxiliary tools, needles, threads, nails, etc., different density of stitches according to the material, grade and design style to adjust, these details and texture of the perfect presentation to make each hat more distinctive.
Christys' material selection?
The price of hats on the market ranges from more than ten yuan to tens of thousands of yuan, and the real impact on the price is the material, and a good hat can pull out the gap in texture even if it is the simplest decoration.
Take Christys' felt hat as an example, are made of fine wool or rabbit wool, fine wool is more delicate than ordinary wool, warmth is better, and the cost of rabbit wool is higher, the loss in the production process is also greater, the cost may be ten times different, but this difference in persistence is also one of the secrets of Christys' texture can not be copied.
What is the original intent of the unchanging design?
Christys has opened countless design collections since its founding in 1773, and the original design intention throughout the day can be summed up in the word "classic".
In the 18th and 19th centuries, this "classic" is the classic hat style of the impression of gentlemen and celebrities; in the 20th century, this "classic" is still adhering to the traditional hat-making process in industrial society, making hats into luxury goods; and in the 21st century, this "classic" gives more inspiration to the design style, not blindly pursuing the same trend, in the fashion circle reincarnation today, the classic elements are in the trend, and the Christys can play a rich new retro style.