Daily Interactive (Individual Push) Big Data released the 5G mobile phone report for the first quarter of 2022, and continued to pay attention to the development of the 5G mobile phone market. The analysis results show that although the shipments of 5G mobile phones in the domestic market have declined year-on-year, the number of activated terminals and market share of 5G mobile phones have continued to maintain an upward trend. The 5G mobile phone market still maintains strong vitality, and major mobile phone manufacturers are also striving to achieve a leap from quantitative change to qualitative change.
Daily interaction data shows that in the first quarter of 2022, the share of 5G mobile phones in the smartphone market continued to grow to 38.6%, more than double the year-on-year increase, and increased by more than 30% compared with the market share of 28.0% in 2021.
The market share ranking of 5G mobile phone brands was released, and Huawei, iPhone, and vivo led the market
Driven by the Spring Festival promotion season, as of the end of the first quarter of 2022, the 5G mobile phone market pattern has also undergone some changes.
Daily interactive data shows that Huawei continues to lead the domestic 5G mobile phone market with a market share of 23.1%; the market share of iPhone 5G mobile phones reached 17.4%, ranking again, rising from the third place at the end of 2021 to the second place; vivo ranked third with a market share of 17.0%; OPPO ranked fourth with a market share of 13.9%; and Xiaomi ranked fifth with a market share of 10.8%.
iPhone 5G mobile phones remain the first to be added, and classic 5G models are still charming.
Daily Interactive Analysis counts the market share of new 5G mobile phones in the first quarter of 2022. The data shows that in the first quarter of 2022, the iPhone 5G mobile phone ranked first with a new market share of 21.2%; the new market share of vivo 5G mobile phones reached 17.3%, ranking second; Huawei's 5G mobile phone ranked third with a new market share of 14.7%; OPPO 5G mobile phone new market share reached 13.4%, ranking fourth; Xiaomi 5G mobile phone ranked fifth with a new market share of 12.0%.
Among the top 10 models with new market share in the first quarter of 2022, the iPhone 5G mobile phone won the top five. The iPhone 13 series released in September 2021 performed well, with the iPhone 13 ahead of other 5G models and ranking first in the new market share. Among the sixth to tenth models, in addition to the Honor 60 launched in December 2021, which is a new machine, the rest of the Redmi K40, vivo Y52s, iPhone 12 Pro, and Huawei Mate 30 are classic models.
The market pattern of young people has changed, and vivo, OPPO and Xiaomi occupy the top three.
Judging from the distribution of brand market share of 5G Android mobile phones of all ages, vivo market share among people aged 24 and below continued to grow, reaching 24.1%, continuing to maintain the first ranking, OPPO and Xiaomi ranked second and third, and Huawei and Honor ranked fourth and fifth. Among users in other age groups, Huawei's 5G mobile phones still have strong competitiveness, but the gap is gradually narrowing, especially in the 25-34 age group users, vivo and OPPO market share is catching up.
Daily Interactive further focused on the market share ranking of 5G mobile phones loved by young people aged 24 and under. According to the data, Redmi K40, iQOO Neo5, Huawei nova 7 Pro, vivo Y52s, and Xiaomi Mi 10 are the top five popular models.
From the perspective of the market share of 5G Android mobile phone city hierarchical brands, compared with the end of 2021, Huawei continued to maintain a leading position in all levels of cities in the first quarter of 2022; vivo's brand market share in first-tier cities increased significantly, from 13.8% at the end of 2021 to 20.4%, ranking second; the 5G mobile phone market in third-tier cities was fiercely competitive between Zhonghuawei, vivo, and OPPO, and the gap between brand market share was not large; Honor continued to exert efforts in second- and third-tier cities. Brand market share increased by one place from the end of 2021 to rank fourth.
On the whole, as of the first quarter of 2022, the market share of 5G mobile phones continued to grow, and the market still maintained strong vitality, with Huawei, iPhone, and vivo occupying the top position. Vivo, OPPO, and Xiaomi 5G mobile phones have outstanding performance in the young people's market, ranking in the top three in market share. In the future, how will the 5G mobile phone market perform in the change of quantity to qualitative change, and daily interactive big data will continue to pay attention.