French luxury brand Balenciaga recently launched a limited edition "tattered" sneaker designed to promote environmental protection.
The sneakers, which have some parts scratched, blemished and dirty, are sold in a limited edition of 100 pairs for $1,850 (12,000 yuan).
According to the official website of Balenciaga China, this tattered shoe is not sold in Chinese mainland, and the current product only has promotional pictures on the official website, and there is no purchase entrance.
Nine Pai News contacted Balenciaga, customer service said that the "unspoiled" same series of Paris high-top sneakers are currently for sale, priced at 4800 yuan. It has no wear effect, but has some old-fashioned styles that are much lower than the full destroyed version. To purchase the destroyed version, you need to contact overseas customer service. In addition, after purchasing worn sneakers, if repair is required, the after-sales department needs to judge whether they can be repaired, "because the product process or particularity cannot be repaired, and may be rejected." ”
Balenciaga explained that the purpose of launching these products is to cause people to think about the impact of fast fashion on the earth.
Previously, Balenciaga was ridiculed for launching a $2,145 handbag that resembled a 99-cent IKEA shopping bag.
Pam boy, head of the editorial staff of the French magazine GQ, said on social media that the message conveyed by this product is clear, that is, a pair of shoes to wear for a lifetime. And highly praised that it subverts the rules of luxury goods.
Some netizens commented, "These shoes are like the broken Converse that my mother let me throw away in high school." Others ask, "Why is poverty now the aesthetic of the rich?" ”
Brendan Dunne, a writer who specializes in sneakers, is curious about the people who buy them, "If you buy this sneaker, it looks like it's being pressed by a lawn mower, and I want to know what you think." ”
Nine Factions News Reporter Li Muxi
【Source: Jiupai News】
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